Prezentace Business Factory ze Social Čtvrtku v polských Katowicích 21.11.2013

1. Facebook technologies
of Business Factory
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2. Our ecommerce clients want big traffic
and revenue at the same time
How we do this?
Example of weekend revenue from our traffic
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3. Power of advertising at Facebook?
Proprietary Ads API Tool
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4. How we do this?
We are Facebook Ads API partners with 2 Ads API accesses
We have been building tool for 2 years
Not for public now – we manage ads
Will be for public
soon
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5. How we do this?
The tool can handle thousands of ads automatically generated from
feeds
- The tool uses also text patterns of ads for categories
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6. How we do this?
We optimize ads via connection to Google Analytics Ecommerce
Therefore the tool knows spend and revenue of every single ad
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7. What to show?
We can calculate which product would be best out of many factors
Even amount on stock is counted
So we know which product is the most trendy not only on Facebook
but also on other channels
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8. How to optimize?
Strategy & Automatic rules
The tool has 3 basic strategies which consist of automatic or email
approved rules
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9. What is our goal?
To achieve target COS (cost of sales)
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10. Who we work for?
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11. Example of viral campaign
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12. Important is to have ground for
such traffic
Own High-availability cluster & round-robin mailing
solution
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13. Thank you
be in touch at
lucie.pazderkova@business-factory.cz
karel@business-factory.cz
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