The Entertainment Story

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David Merzel

What the future of gaming & entertainment

Entertainment & Humor Technology Business

CHANGE THE WAY PEOPLE SEE
GAMING & ENTERTAINMENT

CAPTURE A BROADER CASUAL GAMING AUDIENCE

Impact: Advertising on Xbox LIVE has great results

Over 20 campaigns were studied

1

18
18

2011 Beetle / Volkswagen - USA

 Going beyond the TV copy

19

Thank you for your time

David Merzel
Country Manager
Retail Sales Marketing
Microsoft BeLux

Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel

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