Slides I used to defend my thesis

1. Thesis Defense
Presentation
December 1, 2008
David Onoue

2. Hi! My Name
Is Stuart
Hi! My Name
Is Sue
1st Date

3. I’m great at…
One-way conversation
• Himself

4. I’m great at…
One-way conversation
• Himself
• Benefits

5. I’m great at…
One-way conversation
• Himself
• Benefits
• “Sizzle”

6. And I can…
blah, blah, blah

7. Awkward Silence

8. Hi! My Name
Is Seth
Hi! My Name
Is Samantha
1st Date

9. So tell me about
yourself?
Well…
Two-way conversation

10. So tell me about
yourself?
Well…
Two-way conversation
• Finding out more

11. So tell me about
yourself?
Well…
Two-way conversation
• Finding out more
• Finding a common interest

12. So tell me about
yourself?
Well…
Two-way conversation
• Finding out more
• Finding a common interest
• Gaining TRUST!

13. I had a great
time!
Me too!!!

14. Dating More

15. “Consumers are like
roaches...you spray them
and spray them and after a
while it doesn’t work
anymore. We develop
immunities.”
-Naomi Klein

16. Clutter Crisis

17. With Even More Clutter

20. Conversation have
become markets

21. Conversations Matter

22. Relationships

23. ON SUNDAYS THEY WORSHIP HARLEY,
GOD OF THE OPEN ROAD.
Consumer Experience

24. How do people develop
relationships?
Do conversations really
matter?

25. Method

26. Questions
• Approaching people
• Dating
• Conversations they’ve had
• Good and bad dates
• Favorite companies

27. Results

28. Conversations matters
because...

29. that’s how people
develop relationships

30. Social Penetration Theory

31. Sell the “sizzle” not the steak

32. WRONG!

33. Engage in conversations

34. Find a common ground

35. Offer something similar to
who they are

36. • “To me they fit my personality”
• “I guess they have a lot of cool
things and I want to be cool”
• “It kind of fits my lifestyle...”

37. Limitations
• Sample Group’s Ethnicities
• Amount
• Not all were in current relationships

38. Future Studies
• Study an organization like Harley-Davidson
or Apple
• Look at dating behaviors

39. Thank You

40. Questions?