This document provides a summary of a presentation on maximizing social media for career acceleration. The presentation was given by Anita Martel and David Perry, who have 45 years of combined experience in career coaching and placement. They discuss how social media has changed the job search landscape and employers' expectations. They outline the key social media platforms to utilize - ZoomInfo, LinkedIn, Facebook, Twitter, blogging - and how to effectively use each one to get noticed by potential employers. The presentation emphasizes being strategic, proactive, and wary of privacy issues when maintaining an online profile and presence.

1. Maximizing Social Media For Career Acceleration
Presented by
Anita Martel & David Perry

2. Step 3:
Housekeeping
adfafasdfd
Please turn off cell phones
Hold questions until Q&A

3. Why Listen To
Us?
 45 years combined experience
 $184,000,000.00 in salaries negotiated
1
 1000 search projects completed

4. 25,348,000
3,248,000
01/19/13 PerryMartel.com / GM4JH.com

5. 25,348,000 Hires
(6 Months - June to Nov. 2010)
3,248,000 Openings
(30 Days – Nov. 2010)
How?

6. The Game Has Changed
Job Hunters Employers
Look this way Look this way
vs.
Today a job may find you!

7. Force Multiplier Effect

8. Today’s Agenda:
How Build your on-line profile &
BE FOUND
1. Where have all the good jobs gone?
2. Social Media. What is it? Why does it matter?
3. ZoomInfo
4. Facebook
5. LinkedIn
6. Blogging
7. Twitter
8. Other tools
9. Takeaway Lessons: Wake up here :-)

9. Where Have The Jobs Gone?
Advertised jobs are here

10. This is where we look
Paid Free
80M on LinkedIn
20M on Monster
vs 500M+ Facebook
500M+ Google

11. Mission: find an engineer in Detroit with brake and exhaust system experience
Options:
a. Run an ad and wade through 500-5,000 resumes
b. Reach out and touch the perfect candidate
intitle:resume brake.system | | exhaust.system education -jobs -apply -submit mechanical {84}
intitle:resume brake.system exhaust.system education -jobs -apply -submit mechanical {84}
site:linkedin.com inurl:in brake.system | | exhaust.system mechanical ~engineer {290}
site:linkedin.com inurl:in brake.system exhaust.system mechanical ~engineer {290}
("brake system" OR "exhaust system" ) ) engineer inurl:profile (occupation OR "about me" ) {72}
("brake system" OR "exhaust system" engineer inurl:profile (occupation OR "about me" ) {72}
Headaches: 0
Time: 1.2 seconds

12. Social Media:
What? Why?

13. Social Media
Why does it matter?
• The biggest, fastest communication tool in human
history. Mind-boggling – literally!
• It can get you hired. Or get you ostracized.
• There is no user’s manual.
• Ready? Go!

14. Where will you be found?
If you’re not here, you’re nowhere:
ZoomInfo
LinkedIn
Facebook
Twitter
YouTube

15. ZoomInfo
What it is. How to use it

16. What is it?
• Definition: “Most dynamic database of people and
companies in North America”
Or … a way to be found!
How to use it:
• Appear “Register” –it’s free
• Upload picture – secret handshake
• Research hiring managers

17. Ottawa Jan25th 2011:
This search took 10 seconds to
structure – 1 second to run and
delivered 98 hits. I will call all of
them first .

18. Ottawa Jan25th 2011:
Same city – Ottawa January 25th
2011. There must be more than 2?
If you are not FOUND you won’t be called

19. Facebook
What it is. How to use it

20. What is it?
• Definition: “High school forever”
Or … a way to make and maintain friendships.
How to use it:
• With a clear goal: EMPLOYMENT
• Appear “professionally personal”
• Target employers

21. Clear goal: EMPLOYMENT
• Before posting anything, ask: “Will this make an
employer more likely to hire me ... or less?”
• Tip: You are not as funny as you think.
Appear “professionally personal”
• In all your hobbies, quotes, books read, favorite TV
shows, postings, photos, etc. be the person you would
want to share a cubicle with.

22. Grant Turck
Facebook Ad Campaign
Online resume LinkedIn Profile
Web site
Grant runs a targeted
Facebook campaign
aimed at his Top 10
Target Employers
which leads them…

23. Grant Turck
Facebook Ad Campaign
Grant’s tactic
6 Calls
gets play in 5 Interviews
the major blog
media. 2 Offers
Reaction is
Comments from
swift and badpitch.blogspot.com
positive

24. Do:
Do:
 Treat your profile like an extended resume. It is.
 Treat your profile like an extended resume. It is.
 Maintain strict privacy on your Facebook info.
 Maintain strict privacy on your Facebook info.
 Try an ad campaign. The best $50 you ever spend?
 Try an ad campaign. The best $50 you ever spend?
Don’t:
Don’t:
 Post snide comments. Count to 10 first!
 Post snide comments. Count to 10 first!
 “Friend” people as quickly as on LinkedIn.
 “Friend” people as quickly as on LinkedIn.

25. LinkedIn
What it is. How to use it

26. What is it?
• Definition: “Facebook for grown-ups”
Or … a way to network with professionals.
How to use it:
• Make and restore connections that lead to
off-line meetings and job interviews.
• Research potential employers, co-workers.
• Help others get what they want (Megan).

27. We ran this search
We ran this search
Dec 25ththfor aaDirector
Dec 25 for Director
of It in Washington DC
of It in Washington DC
The “Big 3”
1st Impressions Count
Name
Photo
Headline
Tracy & Christian used
the wrong Key – words.
We found hem but what
were they trying to be
found for?

28. Note: It may be your first job interview
2nd. Impression
Make aapromise in your
Make promise in your
headline:
headline:
–– “Ask me how I I
“Ask me how
saved aaFortune 50
saved Fortune 50
company from
company from
losing $3,900,000!
losing $3,900,000!
Prove claims
Prove claims
(recommendations,
(recommendations,
numbers)
numbers)
Show off expertise (link to
Show off expertise (link to
blogs, PowerPoints)
blogs, PowerPoints)
Goal: Turn virtual connections
Goal: Turn virtual connections
into real meetings!
into real meetings!

29. Call to Action
Call to Action
1.Contact Info
1.Contact Info
 Phone number
Phone number
 Address
Address
 email
email
2.Summary
2.Summary
 Benefits ––
Benefits
Here’s how I I
Here’s how
can help
can help

 More
More
Information:
Information:
Slide Share
Slide Share
Presentation
Presentation
Make it easy on people to find you and understand you “value”

30. Guerrilla “Black Ops”
From 0 – 14,000,000 connections in 24 hours

31. Do:
• Write a personal note when asking to connect.
• Include a picture and good headline!
• Give recommendations to get them.
• Connect with alumni. They love to help!
• Treat your LinkedIn profile like a written job interview.
Don’t:
• Send mass emails -- spam is spam anywhere!
• Be afraid to call people!

32. Blogging
What it is. How to use it

33. What is it?
• Definition: “What you would write if you were not getting paid.
Because you’re not.”
Or … a way to go far beyond a resume.
How to use it:
• Write something every day on topics of interest to your next
employer.
• Know that your blog may not get you an interview.
But it may get you hired after the interview.

34. This Blog Won a 6-Figure Job
www.MMAPayout.com
Adam Swift’s story …
• Had “moment of clarity” in second year of law school.
• After months of job-search frustration, decided to “go Guerrilla.”
• Read Guerrilla Marketing for Job Hunters. Insight: blogging can demonstrate expertise
and attract employers.
• After 9 months of blogging, hired by Mark Cuban’s HDNet Fights as Manager of
Marketing Alliances. Cuban and CEO had learned about Adam by reading his blog.
• Takeaway Lesson: He blogged as if he wouldn’t get paid for it. But he did!

35. Do:
• Blog about what excites you. Passion is essential!
• Get design help. Really.
• Cheat -- post comments on high-traffic blogs.
Don’t:
• Expect results overnight.
• Forget that “the Internet is forever.” Avoid political, personal, puerile
comments.

36. Twitter
What it is. How to use it

37. What is it?
• Definition: “Micro-blogging”
Or … a way to quickly start conversations.
How to use it:
• Be found in
– 160 characters

38. Learn to Hunt
Who is talking
about nursing?
Who’s
recruiting
nurses
today?
Put your job hunt
on autopilot!

39. Do:
• Think long-term: mosaic, not masterpiece.
• Treat your profile like a short resume.
• Follow people in your industry
• Follow people you want to meet. You might!
• Start conversations you can finish offline. You should!
Don’t:
• Tweet banalities (“I’m eating lunch.” “Now I’m done.”)
• Expect results overnight. But do expect them.

40. Other Tools

42. It’s not just for Justin Bieber
Greg took an old report
he had written and turned
it into a YouTube post to
help others.
A deliberate strategy.
Took him a ½ day.
Garnered the attention of
several firms, multiple
interviews.
One who hired him

43. About.me
Every You!

44. Never too young

45. Inspire someone
Ordinary job hunters doing
extraordinary things.
- Norman Amundson

46. Takeaway Lessons

47. Be Strategic
• With no plan, the Internet is a waste of time.
• Make a plan. Yours should include:
– List of 10-20 target employers
– Daily and weekly quotas
– Tracking system – JibberJobber.com,
SalesForce.com or similar. NOT Excel.

48. Be Proactive
2,600 hiring managers surveyed …
• 18% wanted to hire a candidate, after researching
them via social media. Why?
– Good personality “fit” with company culture – 50%
– Personal info supported qualifications – 39%
– Evidence of creativity – 38%
– Solid communication skills – 35%
Source: 2009 survey by CareerBuilder.com

49. Be Wary
2,600 hiring managers surveyed …
• 35% did NOT hire a candidate, after researching
them via social media. Why?
– Unseemly photos or information – 53%
– Drinking or drug use mentioned – 44%
– Bad-mouthed other people – 35%
– Poor communication skills – 29%
Source: CareerBuilder.com survey (2009)

50. Perry-Martel International Inc.
www.PerryMartel.com
613-236-6995
Q&A Time!
Anita Martel anitam@perrymartel.com
David Perry dperry@perrymartel.com