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Mobile app messaging presentation with fosbuy and dave rozek Auto Dealer related

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Mobile app messaging presentation with fosbuy and dave rozek Auto Dealer related

  1. 1. Smart Messaging Solutions This presentation was legally shared from Dave Rozek and Fosbury.
  2. 2. 1. What is Proximity Marketing aka iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 5. Who’s•using•them 6. Industry statistics 7. Bonus
  3. 3. Beacons are small devices that broadcast a Bluetooth Smart radio signal to trigger alerts or messages on consumers phones. You could see them as the next version of GPS. Instead of using satellites to triangulate your position in the world as GPS does, beacons transmit a low energy signal from a device with a radius of 50-100 meters to provide unprecedented location services that can accurately measure positioning down to inches.
  4. 4. 1. What are iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 5. Who’s•using•them 6. Industry statistics 7. Bonus
  5. 5. Almost all of the logic behind a beacon deployment is through the supporting software on the devices (e.g. beacon aware apps on smartphones).
  6. 6. The distance between transmitting beacon and receiving device can be approximated into 3 distinct ranges: Immediate: Within a few centimeters Near: Within a couple of meters Far: Greater than 10 meters away
  7. 7. The only role of the beacon is to notify the Smart phone of its existence at the physical location. Beacons come in a lot of shapes forms and sizes.
  8. 8. 1. What are iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 5. Who’s•using•them 6. Industry statistics 7. Bonus
  9. 9. iBeacons represent something in the world, rather than somewhere, giving you greater flexibility and control.
  10. 10. They give context to a physical space.
  11. 11. 1. What are iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 5. Who’s•using•them 6. Industry statistics 7. Bonus
  12. 12. Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3 This puts beacon functionality in 300 million + devices!
  13. 13. 1. What are iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 6. Industry statistics 7. Bonus
  14. 14. American Airlines Drive Chicago - CATA Major League Baseball Nivea Marriott Coca Cola Tesco Virgin Airlines Hammerson Levi's Orlando Magic Duane Reade Philips Apple Oscar Mayer Edmunds.com And then some..
  15. 15. 1. What are iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 5. Who’s•using•them 6. Industry statistics 7. Bonus
  16. 16. There will be about 7.5 million active beacons overall by year end 2018 in the US, with 5.5 million of these in use by retailers. Source: BI Intelligence Estimates
  17. 17. Half of the top 100 retailers in the U.S. are testing beacons this year, and we expect them to have this new technology installed in one-third of their stores by the end of 2015. Source: BI Intelligence Estimates
  18. 18. Beacons are compatible with about one-third of active smart phones globally and nearly all iPhones. Source: BI Intelligence Estimates
  19. 19. It makes sense for retailers to open up their beacons so that outside apps can use them to send alerts and notifications to their users. Source: BI Intelligence Estimates
  20. 20. Retailers will also be able to collect valuable consumer data thanks to beacons, but privacy issues need to be considered. Source: BI Intelligence Estimates
  21. 21. Only 3% of retailers are currently able to identify customers walking in store, but 72% plan to do so within five years. Source: BI Intelligence Estimates
  22. 22. Beacons can help retailers attract users to their apps, retain those users, and increase engagement on those apps. Source: BI Intelligence Estimates
  23. 23. Adoption of beacons led to 16.5 times more app usage in-store and 6.4 times increase in app user retention. Source: BI Intelligence Estimates
  24. 24. 1. What are iBeacons? 2. How do they work? 3. Why are they important? 4. Do they work on every device? 5. Who’s•using•them 6. Industry statistics 7. Bonus (Because consultants love graphs)
  25. 25. Percent of US Retail Locations with Beacons (Top 100 retailers) 92% 8% 68% 32% 15% 85% 2014 2015 2016 Source: BI Intelligence Estimates
  26. 26. Global active smartphones compatible with Bluetooth Low Energy (May 2014) 288 million 90% (259 million) iOS 1.3 billion 24% 311 million) Android Source: BI Intelligence Estimates
  27. 27. Mobile commerce initiatives to improve the customer experience in stores (North America, March 2014) Have today Plan to in 5 years Use mobile marketing 28% 62% Collect real-time data from POS 16% 63% Identify customers walking in store 3% 72% Source: BI Intelligence Estimates
  28. 28. Interactive selling with iBeacons With your app pre-loaded on a smart phone or ipad, iBeacons can trigger contextual information that create an interactive smart shopping experience that is uncommon in today’s market place. Retailers can now provide consultants with virtual selling platforms that assist consumers without them feeling they are being interrogated. This type of quality interaction will set your business apart and let the consumer know that you “Get it”. With iBeacon technologhy - the possibilities are limitless.
  29. 29. Our Mobile dashboard can also be customized to your specific campaign needs and the right partnerships make the difference in today's digital world.
  30. 30. This company has it all figured out Let’s•use•them•to•do our Smart Messaging with iBeacon implementation

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