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Successful techniques<br />For building your<br />Industry voice with<br />Social Media<br />
Where to find me<br />http://sparkmediasolutions.com<br />Blog: http://sparkminute.com/ <br />david@sparkmediasolutions.co...
Build your industry voice<br />
Become a super user<br />
Connect with super users<br />AKA influencers<br />
The techniques<br />
Connect an existing<br />Brand or talent<br />To your brand<br />
The bigger brand<br />Is insurance<br />Attention to your <br />Content<br />
Ride current hot news <br />And cultural memes<br />
Have systems<br />In place<br />Create reactive<br />Content<br />
To own a space<br />Interconnect<br />Focused content<br />
9-19-09<br />
9-22-09<br />
9-26-09<br />10-1-09 - early<br />
10-1-09 - later<br />10-2-09 - early<br />
10-2-09 - later<br />
4-28-10<br />
Focused, distributed<br />Interconnected content<br />Anchor to goal<br />
Become a <br />Visible expert<br />
Focus brand and<br />Content<br />Publish consistently<br />
Convert potential<br />Buyers into a<br />Word-of-mouth<br />Marketing network<br />
Product amplifiers<br />Don’t have to be<br />Customers<br />
Let super users<br />Run your business<br />
Biggest fans can first be<br />Complainers<br />
Super users want<br />Access, recognition,<br />And respect<br />
Use contests<br />To reveal super users<br />
Let your users<br />Design your products<br />
Let your users<br />Sell your product<br />
Let your users<br />Compete to get hired<br />
Let contests replace<br />Business functions<br />
Your creative department<br />Vs. super users<br />
Create channels<br />To cultivate and <br />Support<br />
“What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the...
I have no time<br />For social media<br />
Photo thanks:<br />Jfravel<br />SeeMidTN.com (aka Brent)<br />Usaq.yongsan<br />Luiz Felipe Machado<br />Kbaird<br />Prize...
Follow up materials<br />http://bit.ly/spark_pinc<br />
Thanks<br />David Spark, Spark Media Solutions<br />http://sparkmediasolutions.com<br />Blog: http://sparkminute.com/ <br ...
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Successful techniques for building your industry voice with social media

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This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.

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Successful techniques for building your industry voice with social media

  1. 1. Successful techniques<br />For building your<br />Industry voice with<br />Social Media<br />
  2. 2. Where to find me<br />http://sparkmediasolutions.com<br />Blog: http://sparkminute.com/ <br />david@sparkmediasolutions.com <br />Twitter: @dspark<br />
  3. 3.
  4. 4.
  5. 5. Build your industry voice<br />
  6. 6. Become a super user<br />
  7. 7. Connect with super users<br />AKA influencers<br />
  8. 8. The techniques<br />
  9. 9. Connect an existing<br />Brand or talent<br />To your brand<br />
  10. 10.
  11. 11. The bigger brand<br />Is insurance<br />Attention to your <br />Content<br />
  12. 12. Ride current hot news <br />And cultural memes<br />
  13. 13.
  14. 14.
  15. 15. Have systems<br />In place<br />Create reactive<br />Content<br />
  16. 16. To own a space<br />Interconnect<br />Focused content<br />
  17. 17. 9-19-09<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. 9-22-09<br />
  22. 22.
  23. 23.
  24. 24. 9-26-09<br />10-1-09 - early<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28. 10-1-09 - later<br />10-2-09 - early<br />
  29. 29. 10-2-09 - later<br />
  30. 30. 4-28-10<br />
  31. 31. Focused, distributed<br />Interconnected content<br />Anchor to goal<br />
  32. 32. Become a <br />Visible expert<br />
  33. 33.
  34. 34. Focus brand and<br />Content<br />Publish consistently<br />
  35. 35. Convert potential<br />Buyers into a<br />Word-of-mouth<br />Marketing network<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40. Product amplifiers<br />Don’t have to be<br />Customers<br />
  41. 41. Let super users<br />Run your business<br />
  42. 42.
  43. 43.
  44. 44. Biggest fans can first be<br />Complainers<br />
  45. 45.
  46. 46. Super users want<br />Access, recognition,<br />And respect<br />
  47. 47. Use contests<br />To reveal super users<br />
  48. 48. Let your users<br />Design your products<br />
  49. 49.
  50. 50.
  51. 51. Let your users<br />Sell your product<br />
  52. 52.
  53. 53. Let your users<br />Compete to get hired<br />
  54. 54.
  55. 55. Let contests replace<br />Business functions<br />
  56. 56.
  57. 57.
  58. 58.
  59. 59. Your creative department<br />Vs. super users<br />
  60. 60.
  61. 61. Create channels<br />To cultivate and <br />Support<br />
  62. 62.
  63. 63. “What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”<br />- David Meerman Scott, author of The New Rules of Marketing and PR<br />
  64. 64. I have no time<br />For social media<br />
  65. 65. Photo thanks:<br />Jfravel<br />SeeMidTN.com (aka Brent)<br />Usaq.yongsan<br />Luiz Felipe Machado<br />Kbaird<br />Prizepony<br />gerlos<br />To Flickr users:<br />ElyceFeliz<br />LisaBrewster<br />SteveGarfield<br />LeoReynolds<br />Cambodia4kidsorg<br />EwanMcIntosh<br />MattHamm<br />BirgerKing<br />MichaelHaslam<br />Burningpaper<br />Susan NYC<br />Wonderlane<br />
  66. 66. Follow up materials<br />http://bit.ly/spark_pinc<br />
  67. 67. Thanks<br />David Spark, Spark Media Solutions<br />http://sparkmediasolutions.com<br />Blog: http://sparkminute.com/ <br />david@sparkmediasolutions.com <br />Twitter: @dspark<br />

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