The document provides 9 tips for email marketing for small businesses. It recommends starting with a specific goal in mind and having subject lines that reflect the purpose. It also suggests using professional email service providers and segmenting customers to target the right message to the right people. Additionally, it advises personalizing emails with names, providing exclusive content to engage subscribers, taking advantage of analytics, cross promoting other online presences, and avoiding adding people who did not sign up for the email list.

1. Top 9 Email Marketing Tips For
Your Small Business

2. Always Begin With A Specific Goal In Mind
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Ask yourself why you’re Emailing your customers and what you want them
to do, then make sure your subject line reflects that purpose.

3. Go Pro
If you’re serious about building relationships with customers via Email,
professional companies are a BIG asset & great investment of time & money.
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4. 3
Segmentation
Targeting the right customers with the right message is critical to your long-
term Email Marketing success.

5. 4
Personalization
Emails that begin “Dear Name, etc.) are much more effective than Emails that
begin without a greeting or with just “Hello from fill in the blank€.

6. 5
Frequency
I recommend that most small businesses consistently Email their entire
customer list on a monthly basis but rarely more than that.

7. 6
Content Matters
Providing exclusive content, tips, or offers is a great way to keep your list
members engaged and looking forward to your next Email.

8. 7
Analytics Rule!
Advantage of using a professional Email tool is the analytic
reporting.

9. 8
Cross Promotion
Always use your Emails to cross promote the other places where you connect with
customers. Provide links to your Twitter, Facebook page or blog in all Email Messages.
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10. 9
No Spam
It’s very important that you do NOT add people to your Email list who did not personally
sign up .

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