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How to get the best trade press product reviews

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David Strom
David Strom

Slides for a speech at the St Louis Product Camp 3/14

Technologie
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How to get the best trade press product reviews STL Product Camp 3/14 David Strom @dstrom david@strom.com http://Strominator.com
No follow up after initial inquiry
Don’t turn any interested parties down
Don’t pile on the people on your conference call
Have a real budget for reviews
Know thy reviewer
Understand the test bed
Set up a hotline
What is the beta policy?
Understand the art of following up
Know what this is? Then USE IT!
Badgering the witness reporter
Where you can find me • • • • • • david@strom.com Strominator.com (for clips) Webinformant.tv (for video reviews) Twitter: @dstrom LinkedIn.com/in/davidstrom 314 277 7832 if you must

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