Spark Twitter: The
beginning of the end
• David Strom
• March 2023
• Find these slides here:
http://slideshare.net/davidstrom

Today’s lesson
• The demise of Twitter
• Other notable failures
• How to listen better
• Lessons learned, dos and don’ts
• Moving beyond Twitter: Snap, Mastodon

This is the real reason
we are in this mess

The demise of Twitter:
from town square to town dump
• 2006: Began operations
• 2008: Strom joins up
• 2010: Media assignment editor, along with
the global town square (Arab Spring)
• 2012: The place for shaming; Verified Checkmark
first put in place
• 2022: Elon begins his crusade, FTC fines Twitter
$150M for security violations
• 2023: Elon continues to be Chief Troll

How to listen
better

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http://strominator.com

21 http://strominator.com

This 2021 documentary
features commentary by
Monica Lewinsky

Some lessons learned
• Think twice (or more) before you post anything
• Do you want your mom (or teacher) to read this?
• Stay away from sex, religion, and politics – even
on your personal accounts (sorry Elon!)
• Know what time of day/week to post for best
responses
• Listen more than post to develop your voice
• Use social management tools

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Key social media to-dos
• Follow the right people in your
area/community
• Don’t get too caught up in tweeting your
every movement
• Look at what businesses that you care about
are doing with it
• Use it to start conversations with people you
want to get to know
• Don’t take yourself too seriously
http://strominator.com

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Some other No-nos
• Don’t put non-professional items in
your status updates anywhere once
you start your business
• Don’t obsess about the number of
connections and build them slowly
over time
• Really, steer clear of politics, esp. now

Twitter protection strategies
• Examine the account name, photo and handle
and make sure they make sense
• Verify the account age, past
tweets/interactions. Lack of history should be
suspicious
• Be skeptical
when asked for money.

Beyond Twitter

Recognize any of these fails?

Pay
attention!

Blog.avast.com
/stay-
protected-
vishing-scams

http://strominator.com 36

(c) David Strom Inc.
http://strominator.com
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David Strom, david@strom.com
Blog.strom.com
These slides can be found here:
http://slideshare.net/davidstrom