Local Search requires consistent branch level information listed in multiple local listing sites to work effectively.
David Whatley from MiShop.local discusses how brands can use their local distribution network to significantly extend their local search footprint. He also talks about the "NAP Anchor" - where consistent Name Address and Phone Number TOGETHER provide the unique identifier for local search,
MiShop.local have also commissioned their own market research into why people use local search; and have made some interesting discoveries about what people value in a local listing AND how the telephone number can influence whether a customer calls you or not.
8. Opening Hours
Name
Address 1
Address 2
Address 3
Phone: 01273 123456
Email: info@yourwebsite.com
Business Description
Products & Services
Vouchers & Promotions
www.yourwebsite.com
20% off Shoes
Shoes, Training Shoes, Nike
Mon – 9.00 to 17.30
Tue - 9.00 to 17.30
Wed - 9.00 to 18.00
Social Media
Photos
ProjectYourBrand
LocalListings
9. Who lives at this address?
The address is fixed
BUT
everything else can change
10. Imagine you are a Search Engine trying to ORGANISE
information about ONE ADDRESS
Each Card represents a local listing site with information about an address.
11. Name A
Address A
Phone ♯ A
Category A
Name A
Address A
Phone ♯ A
Category A
Name B
Address A
Phone ♯ C
Category A
Name A
Address A
Phone ♯ A
Category A
Name A
Address A
Phone ♯ B
Category A
Name C
Address A
Phone ♯ C
Category B
Name B
Address A
Phone ♯ C
Category B
Name C
Address A
Phone ♯ C
Category A
Name B
Address A
Phone ♯ C
Category B
Name A
Address A
Phone ♯ B
Category A
Name B
Address A
Phone ♯ C
Category A
Name C
Address A
Phone ♯ C
Category B
Name A
Address A
Phone ♯ A
Category A
Name C
Address A
Phone ♯ C
Category B
Name A
Address A
Phone ♯ A
Category A
Name B
Address A
Phone ♯ C
Category A
Name A
Address A
Phone ♯ B
Category A
Name B
Address A
Phone ♯ C
Category B
Search Engines group information around the NAP and Category
Each pile of cards represents a group of LOCAL Listing
sites that have the same information about an address
12. Which one is correct?
What Search Engines AND Customers SeeWhat YOU
Want
Name A
Address A
Phone ♯ A
Category A
Name B
Address A
Phone ♯ A
Category A
Name B
Address A
Phone ♯ C
Category B
Name A
Address A
Phone ♯ B
Category A
Name C
Address A
Phone ♯ C
Category B
Name C
Address A
Phone ♯ C
Category B
18. Opening Hours
Name
Address 1
Address 2
Address 3
Phone: 01273 123456
Email: info@yourwebsite.com
Business Description
Products & Services
Vouchers & Promotions
www.yourwebsite.com
20% off Shoes
Shoes, Training Shoes, Nike
Mon – 9.00 to 17.30
Tue - 9.00 to 17.30
Wed - 9.00 to 18.00
Social Media
Photos
ProjectYourBrand
LocalListings Listing Pages can be
populated with
information about
the brands sold at
that location
39. Thoughts for the day
Local SEO needs consistent NAP
details on multiple Local Listing Sites.
Local Listing Sites project your brand
The telephone number really matters
40. About Us
MiShop.local help National Chains,
Agencies, Franchises and SMEs control
their brand in local search.
We set-up and maintain 250 local
directories and optimise the top 20 most
relevant to your sector AND location with
rich branded content.