Survey – result analysis

1. Survey – Result Analysis
GROUP TASK BY – DAWID TOMCZUK (1494)
MAGDALENA ZYGMUNT (1504)

2. Question 1
The first question in our survey was to ask the audience about their gender. By this we were allowed to specify what gender is more likely to listen
to the Dance genre and its subgenres. As we can see from the online results there is more male characters than female. We obtained similar
results in our paper questionnaire which showed that there was more male respondent than female. The difference in number wasn’t significantly
dominant by male respondents, meaning that we want our music video to be appealing to both genders. Besides, from that this will allow us to
gather wider range of audience, making our video more appealing and engaging. As a result of that this would make our music video quite
mainstream due to the fact that today’s music videos attract the audience through the portrayal of ideas and messages which are not narrowed
down to one specific gender. This is something we would like to develop further by our research and the mise-en-scene we allocate in the music
video.

3. Question 2
Second of all, we have targeted our question about respondents age as this will allow us to fulfil their audience profile. After a successful
gathering of information we have concluded that the audience which we have asked ranges between ages of 16 to 18, however it
can also link to audiences of ages such as 25+. We believe that we have gained such a young audience due to Dance music being
mainly appealing to the club scene audience which is mainly associated with younger individuals. However, the fact that we obtained
wider range of audience of 20 to 30 years old also allowed us to wider our range of audience. This will be effective as although
teenagers are associated with Dance sub-culture, the older individuals of 20+ also show similar interest. We aim at this specific range of
audiences, which will allow our video to be open to a vast audience.

4. Question 3
The results of this specific question was very important for our group as it depicted which genre / subculture we are going to follow
within our music video. Even though the audience has specified the Dance genre as most appealing, our group has chosen to go
with the Progressive House genre. This is because we already had an idea about a specific song to use. The fact that the audience
found Dance as more recognizable affected the results. This is partly because the sub-culture of Progressive House is less known,
suggesting the audience would not feel confident about defining specific differences between the sub-genres. Our paper
questionnaire was dominated by dance and house choices which shows that our audience has a wide interest under the umbrella
of dance music. Concluding, we have decided that Progressive House would be most appealing for the audience as it is a mix of
house and dance music, meaning that both audiences would be satisfied.

5. Question 4
The fourth question focused on defining the message behind the video. The choice included narrative, performance and
concept. Initially as a group we preferred the narrative theory due to it’s ability to convey an imaginative story or message
throughout the video. This would make our product more interesting and engaging. Successfully, our survey fed back in our favour.
The majority of the online respondents has chosen the narrative idea, however the paper based questionnaire Performance was
the leading answer. Overall we believe that Narrative theory would be a better choice due to the fact that it has gained more
result in comparison to the paper based Performance. Furthermore, we have seen that todays mainstream music videos are
mainly based around the Narrative theory therefore this would make our music video fit more into today’s society. Besides, from
that looking at Progressive House music videos, we think the narrative would work the best in order to make imaginative and unique
product.

6. Question 5
Our next question involved finding out about how long the music video should be. As we expected both paper and online
questionnaires showed that the audience is expecting average timing of the music video of 3 to 4 minutes long . We found this
result quite useful to determine the timing of our own product. Looking back at the research we already carried out this is the
average timing for this kid of product, that will allow us to develop our narrative story telling. However, the minority of people
thought that the video could be based around 5 to 6 minutes. We think this could be also seen as an advantage due to the fact
that we could develop our narrative by creating 2 minute introduction to our music video engaging the viewers and setting the
scene. We will definitely consider these options during construction of our music video.

7. Question 6
Another important aspect which we wanted to ask our respondents about is the use of locations within the music videos. This is
essential, particularly within the narrative theory as it uses scenes to create a mood, feeling and reaction in the viewers, as well as
sense of story telling. The results of online and paper based questionnaires showed similar choices. The combination of both – urban
/city location and rural / countryside was seen as most appealing. The dominance of this choice was essential for our group as this
is something we already discussed within our meeting minutes and wanted to implement into our video. We find this result vital in
our music video construction as the connection between the Narrative theory and location should be very strong due to the idea
of ‘story telling’. This combination of locations allows the product to be more imaginative and engaging to a vast audience.

8. Question 7
Adding to the last question results, we proceeded to ask the respondents about the amount of locations they would want to see
within the music video. This was important as it dependent on our choice of combined locations. The online survey showed that the
respondents would want to see 3 to 4 locations similarity to the paper questionnaire results. Looking back at the previous questions
we find this response as useful taking into account the fact that we would want to create a combination of both rural and urban
locations. Having 3 to 4 locations in our music video will allows us to construct an effective product which would avoid a sense of
confusion within the audience about the place the story is based on. This would be beneficial for our group as by only having 3-4
locations we can be very successful at our time management which would have an effect on the quality and detail we intend to
include in the music video.

9. Question 8
Referring back to the Narrative theory question in our survey, the amount of actors within the music video is quite essential. This is
because by the right choice and number of characters, a correct message and idea can be conveyed to the audience. Looking
at the results we can see that in the online based survey the audience has favoured the 3 character option, which is followed by 2
character option in terms of votes, similarly to the paper based questionnaire. However, the number of votes aimed at characters
between 2 and 3 is very similar, meaning that as a group we have an open choice depending on our organisation and further
research. This will allow us to keep our options open and come back to the results. Beforehand, we as a group came to a
conclusion that having two characters is an optimal choice as by this we can portray a clear story between two individuals who’s
relationship will be clear and understandable for the audience.

10. Question 9
At the very beginning of our Media course we have been taught about Lip-syncing and carried out a practical exercise. As a result
of this we have came to a conclusion that it is a very effective feature to include and therefore we have proceeded to ask our
audience about their thoughts. As we can see from the image above, the “Yes, occasionally” option has scored the most votes in
our online survey which additionally has been the main option in our paper based survey. This result is very beneficial for our music
video construction as by this we can experiment and convey our skills in our final product, as well as make it more attractive for the
audience. By only including the lip-syncing occasionally throughout the music video, we believe that it would suit the Narrative
theory. This will differentiate our product from performance based music videos and will allow us to allocate various shots/scenes to
reinforce the story which we intend to portray within our music video.

11. Question 10
After questioning the respondents about the narrative and the characters we thought it would be beneficial to ask them about
situations they would want to see within the video. We specifically aimed the question at real life situations as we thought it would
attract the audience and suit the narrative theory. The results showed that the respondents ‘don’t mind’ seeing real life situations in
the production whereas the next majority said ‘yes’. We believe that the use of real life situations will be useful as it will allow us to
convey real feelings and emotions, bringing a reaction within the audience. The music video could then become more realistic
allowing the audience to relate to a given topic, memory or emotion especially as we are thinking about portraying a relationship
between two characters.