SlideShare a Scribd company logo

Give social media a shot - MD IZ Coalition

•Download as PPTX, PDF•
•
Dawn Crawford
Dawn Crawford
EducationTechnologyBusiness
1 of 33
Give Social Media a Shot Presented by Dawn Crawford Social Media & Communications Consultant @SocMediaRckStr
• Raleigh-based full service communications agency that works exclusively with nonprofits • 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
QUICK POLL 3
WHY SOCIAL MEDIA 4
American Usage • Two-thirds of online adults (66%) use social media platforms • Using it for: – Keeping in touch with friends/family – Health information (20%) – Recommendations from peers 2011 Source: http://www.pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx?src=prc-headline 2011 Source: http://worldofdtcmarketing.com/one-in-five-americans-use-social-media-websites-as-a-source-of-health-care- information/social-media-and-healthcare/ 5
Gender Usage 70% 64% 64% 63% 60% 58% 50% 43% 40% 37% 36% 36% 30% 20% 10% 0% Facebook LinkedIn Twitter Other Men Women 2011 Source: http://www.thestrategyweb.com/studies-how-women-and-moms-use-social-media- and-mobile-today 6
Moms • Use social networks longer and more frequently • Make up 20% Internet traffic and are the fastest-growing buyers of iPhones. • Sharing more photos and news on Facebook than anyone else 7
Caregivers 80% 70% 60% 50% 40% 30% 20% 10% 0% Used the internet Used an electronic Used some other Participated in a for caregiving organizer or technology device blog or online related information calendar that assisted with forum or support caregiving Percentage of Caregivers 2011 Source: http://blog.caregiver.org/?p=37 8
Nonprofit Organizations 8% Yes No 92% 2011 – Source: http://nonprofitresourcememo.org/2012/01/nonprofits-and-social-media-no-end-in-sight/ 9
Healthcare Workers 90 80 70 60 50 40 30 20 10 0 Personal Reasons Professional Reasons Both 2011 Source: http://www.smartertechnology.com/c/a/Social-Business/Synergies-Abound-When- Health-Care-Organizations-Tap-Social-Media/ 10
Public Health 57% NOT Using Social Media 2009 - Source: http://www.medscape.com/viewarticle/710011 11
HOW TO USE SOCIAL MEDIA 12
Social Media is a Conversation
Social Media is a Relationship http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
Do NOT Be This Gal http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
• Create a page • Come “home” to Facebook • Update daily + use lots of visuals – photos, videos, links with images • Rock Stars: – American Association of Long-Term Care Nurses - facebook.com/AALTCN – Vaccinate Your Baby - facebook.com/VaccinateYourBaby – The Arizona Partnership for Immunization 16
• Repost from Facebook • Use as a giant news feed • Get on VIPs radar • Rock Stars – One - @ONECampaign – United Nation’s Shot@Life - @shotatlife – Colorado Children’s Immunization Coalition - @immunizecokids 17
• Create a collaboration space for professionals • Make a company page • Form a group for members • Rock Stars: – AARP – American Society for Pain Management Nursing (ASPMN) 18
• Video is the next social media revolution – be ready for it! • Showcase your employees, doctors, coalition members and partners • Rock Stars – PKIDs - youtube.com/user/PKIDsOrg – Families Fighting Flu - youtube.com/user/FamiliesFightingFlu 19
New Kids on the Block Pinterest.com • Visual Social Bookmarking • Happy, beautiful images • Examples: AARP, National Wildlife Federation Instagram iPhone App Store • Photo mobile social network • Only on iPhones, iPads, etc. • Examples: Autism Science Foundation, UNICEF plus.google.com • Google's answer to Facebook + Twitter • 8 Million Users • Examples: Amnesty International, Malaria Museum 20
GIVE IT A SHOT 21
InFLUence Others • Special flu campaign from the Nevada Immunization Coalition • Facebook, Twitter & blog • Facebook app + collected photos • Links – influencenevada.org – immunizenevada.org – facebook.com/ImmunizeNeva da 22
Colorado Children’s Immunization Coalition • Coalition building + public outreach • Immunize For Good – parent campaign • Facebook + mobile app • Links – childrensimmunization.org – facebook.com/ImmunizeCOKi ds – Twitter.com/immunizecokids 23
Friends of Adult Care Homes • North Carolina project • Website, Facebook, blo g • Used for advocacy and education of senior issues • Links: – friendsofadultcare.com – facebook.com/adultcare 24
ACTION STEPS 25
Take a Shot • Think about how to reach YOUR audience – Health professionals – Coalition members – Parents – Caregivers • Pick your mix • Make a plan • Take a leap 26
CLOSING THOUGHTS 27
28 iChris
penmachine29
30 paparutzi
THIS IS IMPORTANT WORK 31
Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
Dawn Crawford bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr 33

Recommended

Volunteer Trends & Online Engagement
Volunteer Trends & Online EngagementVolunteer Trends & Online Engagement
Volunteer Trends & Online EngagementVolunteer Center Serving Howard County
 
What is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youWhat is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youJonathan Waddingham
 
Social Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and FundraisingSocial Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and Fundraisingamyhirotaka
 
VSHMPR Fall Conference
VSHMPR Fall ConferenceVSHMPR Fall Conference
VSHMPR Fall ConferenceLee Aase
 
Helping Auxilians Tell Their Stories
Helping Auxilians Tell Their StoriesHelping Auxilians Tell Their Stories
Helping Auxilians Tell Their StoriesLee Aase
 
Social Media and Medical Device Promotion...What’s New?
Social Media and Medical Device Promotion...What’s New?Social Media and Medical Device Promotion...What’s New?
Social Media and Medical Device Promotion...What’s New?Kathleen Sanzo
 
Australia and Social Media
Australia and Social MediaAustralia and Social Media
Australia and Social MediaBrooke Nash
 
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingBeyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
 

Recommended

Volunteer Trends & Online Engagement
Volunteer Trends & Online EngagementVolunteer Trends & Online Engagement
Volunteer Trends & Online EngagementVolunteer Center Serving Howard County
 
What is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youWhat is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youJonathan Waddingham
 
Social Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and FundraisingSocial Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and Fundraisingamyhirotaka
 
VSHMPR Fall Conference
VSHMPR Fall ConferenceVSHMPR Fall Conference
VSHMPR Fall ConferenceLee Aase
 
Helping Auxilians Tell Their Stories
Helping Auxilians Tell Their StoriesHelping Auxilians Tell Their Stories
Helping Auxilians Tell Their StoriesLee Aase
 
Social Media and Medical Device Promotion...What’s New?
Social Media and Medical Device Promotion...What’s New?Social Media and Medical Device Promotion...What’s New?
Social Media and Medical Device Promotion...What’s New?Kathleen Sanzo
 
Australia and Social Media
Australia and Social MediaAustralia and Social Media
Australia and Social MediaBrooke Nash
 
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingBeyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
 
Iowa Hospitals on Social Media
Iowa Hospitals on Social MediaIowa Hospitals on Social Media
Iowa Hospitals on Social MediaLee Aase
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social mediaShahzad Ali
 
Untangling Web 2.0
Untangling Web 2.0Untangling Web 2.0
Untangling Web 2.0Christine Cupaiuolo
 
Social Media - Intro for Nonprofits
Social Media - Intro for NonprofitsSocial Media - Intro for Nonprofits
Social Media - Intro for NonprofitsVolunteer Center Serving Howard County
 
Top 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for SchoolsTop 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for Schoolsfrank barry
 
To Network or Not
To Network or NotTo Network or Not
To Network or NotLee Aase
 
7 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 20137 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 2013Steven Anderson
 
Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaPat Rich
 
Critical Access Network Presentation
Critical Access Network PresentationCritical Access Network Presentation
Critical Access Network PresentationLee Aase
 
Mining relationships for gold 'final
Mining relationships for gold 'finalMining relationships for gold 'final
Mining relationships for gold 'finalJanelle Fields
 
4 hstaff final
4 hstaff final4 hstaff final
4 hstaff finalElaine Edwards, Kansas State University
 
Next Generation Social Marketing
Next Generation Social MarketingNext Generation Social Marketing
Next Generation Social MarketingNedra Kline Weinreich
 
Extensionnewagent
ExtensionnewagentExtensionnewagent
ExtensionnewagentElaine Edwards, Kansas State University
 
Next Generation Social Marketing 23120
Next Generation Social Marketing 23120Next Generation Social Marketing 23120
Next Generation Social Marketing 23120smorgan22
 
Mining Relationships for Gold
Mining Relationships for GoldMining Relationships for Gold
Mining Relationships for Goldlmilesw
 
#10NIC Social media for immunization promotion & education dac10
#10NIC Social media for immunization promotion & education dac10#10NIC Social media for immunization promotion & education dac10
#10NIC Social media for immunization promotion & education dac10Dawn Crawford
 
IABC Convergence Summit Keynote
IABC Convergence Summit KeynoteIABC Convergence Summit Keynote
IABC Convergence Summit KeynoteLee Aase
 
PRP Social Media Training
PRP Social Media TrainingPRP Social Media Training
PRP Social Media Trainingkcscharnberg
 
Guidance Counsellor Forum, November 2009
Guidance Counsellor Forum, November 2009Guidance Counsellor Forum, November 2009
Guidance Counsellor Forum, November 2009Melissa Cheater
 
Social networking
Social networkingSocial networking
Social networkingEuforic Services
 
Ou nnp.10.2011
Ou nnp.10.2011Ou nnp.10.2011
Ou nnp.10.2011Clara Song
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12Jen Woodley
 

More Related Content

What's hot

Iowa Hospitals on Social Media
Iowa Hospitals on Social MediaIowa Hospitals on Social Media
Iowa Hospitals on Social MediaLee Aase
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social mediaShahzad Ali
 
Top 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for SchoolsTop 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for Schoolsfrank barry
 
To Network or Not
To Network or NotTo Network or Not
To Network or NotLee Aase
 
7 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 20137 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 2013Steven Anderson
 
Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaPat Rich
 
Critical Access Network Presentation
Critical Access Network PresentationCritical Access Network Presentation
Critical Access Network PresentationLee Aase
 
Mining relationships for gold 'final
Mining relationships for gold 'finalMining relationships for gold 'final
Mining relationships for gold 'finalJanelle Fields
 
Next Generation Social Marketing 23120
Next Generation Social Marketing 23120Next Generation Social Marketing 23120
Next Generation Social Marketing 23120smorgan22
 
Mining Relationships for Gold
Mining Relationships for GoldMining Relationships for Gold
Mining Relationships for Goldlmilesw
 
#10NIC Social media for immunization promotion & education dac10
#10NIC Social media for immunization promotion & education dac10#10NIC Social media for immunization promotion & education dac10
#10NIC Social media for immunization promotion & education dac10Dawn Crawford
 
IABC Convergence Summit Keynote
IABC Convergence Summit KeynoteIABC Convergence Summit Keynote
IABC Convergence Summit KeynoteLee Aase
 
PRP Social Media Training
PRP Social Media TrainingPRP Social Media Training
PRP Social Media Trainingkcscharnberg
 
Guidance Counsellor Forum, November 2009
Guidance Counsellor Forum, November 2009Guidance Counsellor Forum, November 2009
Guidance Counsellor Forum, November 2009Melissa Cheater
 

What's hot (20)

Iowa Hospitals on Social Media
Iowa Hospitals on Social MediaIowa Hospitals on Social Media
Iowa Hospitals on Social Media
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social media
 
Untangling Web 2.0
Untangling Web 2.0Untangling Web 2.0
Untangling Web 2.0
 
Social Media - Intro for Nonprofits
Social Media - Intro for NonprofitsSocial Media - Intro for Nonprofits
Social Media - Intro for Nonprofits
 
Top 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for SchoolsTop 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for Schools
 
To Network or Not
To Network or NotTo Network or Not
To Network or Not
 
7 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 20137 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 2013
 
Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social media
 
Critical Access Network Presentation
Critical Access Network PresentationCritical Access Network Presentation
Critical Access Network Presentation
 
Mining relationships for gold 'final
Mining relationships for gold 'finalMining relationships for gold 'final
Mining relationships for gold 'final
 
4 hstaff final
4 hstaff final4 hstaff final
4 hstaff final
 
Next Generation Social Marketing
Next Generation Social MarketingNext Generation Social Marketing
Next Generation Social Marketing
 
Extensionnewagent
ExtensionnewagentExtensionnewagent
Extensionnewagent
 
Next Generation Social Marketing 23120
Next Generation Social Marketing 23120Next Generation Social Marketing 23120
Next Generation Social Marketing 23120
 
Mining Relationships for Gold
Mining Relationships for GoldMining Relationships for Gold
Mining Relationships for Gold
 
#10NIC Social media for immunization promotion & education dac10
#10NIC Social media for immunization promotion & education dac10#10NIC Social media for immunization promotion & education dac10
#10NIC Social media for immunization promotion & education dac10
 
IABC Convergence Summit Keynote
IABC Convergence Summit KeynoteIABC Convergence Summit Keynote
IABC Convergence Summit Keynote
 
PRP Social Media Training
PRP Social Media TrainingPRP Social Media Training
PRP Social Media Training
 
Guidance Counsellor Forum, November 2009
Guidance Counsellor Forum, November 2009Guidance Counsellor Forum, November 2009
Guidance Counsellor Forum, November 2009
 
Social networking
Social networkingSocial networking
Social networking
 

Similar to Give social media a shot - MD IZ Coalition

Ou nnp.10.2011
Ou nnp.10.2011Ou nnp.10.2011
Ou nnp.10.2011Clara Song
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12Jen Woodley
 
Getting Beyond "Like" - Online Engagement Strategies for Land Trusts
Getting Beyond "Like" - Online Engagement Strategies for Land TrustsGetting Beyond "Like" - Online Engagement Strategies for Land Trusts
Getting Beyond "Like" - Online Engagement Strategies for Land TrustsKivi Leroux Miller
 
You Said What About Us on Facebook?
You Said What About Us on Facebook?You Said What About Us on Facebook?
You Said What About Us on Facebook?Dave Tinker, CFRE
 
Social Media Safety for Parents
Social Media Safety for ParentsSocial Media Safety for Parents
Social Media Safety for Parentsbermandry
 
State of the Art Fundraising
State of the Art FundraisingState of the Art Fundraising
State of the Art FundraisingDave Tinker, CFRE
 
Whining About Social Media NCIHC May 2012
Whining About Social Media NCIHC May 2012Whining About Social Media NCIHC May 2012
Whining About Social Media NCIHC May 2012Dawn Crawford
 
The Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceThe Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceMark A. Leon
 
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationJuly 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
 
Social Media Is Evolving: Are You?
Social Media Is Evolving: Are You?Social Media Is Evolving: Are You?
Social Media Is Evolving: Are You?Sarah Best Strategy
 
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social MediaPRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Medialoreleiwoody
 
The 5 w’s of effective social media2
The 5 w’s of effective social media2The 5 w’s of effective social media2
The 5 w’s of effective social media2Morgan Hammond
 
Making Child Welfare More Social - A Resource Guide
Making Child Welfare More Social - A Resource GuideMaking Child Welfare More Social - A Resource Guide
Making Child Welfare More Social - A Resource GuideBrittany Smith
 
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries WebinarSocial Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries WebinarFriends for Youth, Inc.
 
Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversityDave Tinker, CFRE
 
Social Media in Australia 2012
Social Media in Australia 2012Social Media in Australia 2012
Social Media in Australia 2012Ben Howden
 
Succeeding with Social Media (CASE SMC 12)
Succeeding with Social Media (CASE SMC 12)Succeeding with Social Media (CASE SMC 12)
Succeeding with Social Media (CASE SMC 12)Michael Stoner
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 

Similar to Give social media a shot - MD IZ Coalition (20)

Ou nnp.10.2011
Ou nnp.10.2011Ou nnp.10.2011
Ou nnp.10.2011
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12
 
Getting Beyond "Like" - Online Engagement Strategies for Land Trusts
Getting Beyond "Like" - Online Engagement Strategies for Land TrustsGetting Beyond "Like" - Online Engagement Strategies for Land Trusts
Getting Beyond "Like" - Online Engagement Strategies for Land Trusts
 
You Said What About Us on Facebook?
You Said What About Us on Facebook?You Said What About Us on Facebook?
You Said What About Us on Facebook?
 
Next Generation Social Marketing 23120[1]
Next Generation Social Marketing 23120[1]Next Generation Social Marketing 23120[1]
Next Generation Social Marketing 23120[1]
 
Social Media Safety for Parents
Social Media Safety for ParentsSocial Media Safety for Parents
Social Media Safety for Parents
 
State of the Art Fundraising
State of the Art FundraisingState of the Art Fundraising
State of the Art Fundraising
 
Whining About Social Media NCIHC May 2012
Whining About Social Media NCIHC May 2012Whining About Social Media NCIHC May 2012
Whining About Social Media NCIHC May 2012
 
The Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceThe Affects of Social Media in the Workplace
The Affects of Social Media in the Workplace
 
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationJuly 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
 
Are You Taking Risks with Social Media?
Are You Taking Risks with Social Media?Are You Taking Risks with Social Media?
Are You Taking Risks with Social Media?
 
Social Media Is Evolving: Are You?
Social Media Is Evolving: Are You?Social Media Is Evolving: Are You?
Social Media Is Evolving: Are You?
 
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social MediaPRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
 
The 5 w’s of effective social media2
The 5 w’s of effective social media2The 5 w’s of effective social media2
The 5 w’s of effective social media2
 
Making Child Welfare More Social - A Resource Guide
Making Child Welfare More Social - A Resource GuideMaking Child Welfare More Social - A Resource Guide
Making Child Welfare More Social - A Resource Guide
 
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries WebinarSocial Media and Mentoring: Policies, Gaps, and Boundaries Webinar
Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar
 
Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park University
 
Social Media in Australia 2012
Social Media in Australia 2012Social Media in Australia 2012
Social Media in Australia 2012
 
Succeeding with Social Media (CASE SMC 12)
Succeeding with Social Media (CASE SMC 12)Succeeding with Social Media (CASE SMC 12)
Succeeding with Social Media (CASE SMC 12)
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 

More from Dawn Crawford

Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
 
Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
Intersection of Fundraising and Social Media - AFP Western North Carolina 2013Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
Intersection of Fundraising and Social Media - AFP Western North Carolina 2013Dawn Crawford
 
Sowing the seeds of love
Sowing the seeds of loveSowing the seeds of love
Sowing the seeds of loveDawn Crawford
 
Is this thing on social media measurement nc tech4-good 2013 updated 6-6
Is this thing on social media measurement nc tech4-good 2013 updated 6-6Is this thing on social media measurement nc tech4-good 2013 updated 6-6
Is this thing on social media measurement nc tech4-good 2013 updated 6-6Dawn Crawford
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
 
Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012Dawn Crawford
 
Intersection between social media and fundraising green edition
Intersection between social media and fundraising green editionIntersection between social media and fundraising green edition
Intersection between social media and fundraising green editionDawn Crawford
 
Intersection Between Social Media and Fundraising 10/25/11
Intersection Between Social Media and Fundraising 10/25/11Intersection Between Social Media and Fundraising 10/25/11
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
 
Intersection of Social Media & Fundraising - NC State
Intersection of Social Media & Fundraising - NC StateIntersection of Social Media & Fundraising - NC State
Intersection of Social Media & Fundraising - NC StateDawn Crawford
 
Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville
Marketing and Social Media Toolbox for Serious Impact - Leadership AshevilleMarketing and Social Media Toolbox for Serious Impact - Leadership Asheville
Marketing and Social Media Toolbox for Serious Impact - Leadership AshevilleDawn Crawford
 
Marketing & Social Media Toolbox - Leadership Asheville
Marketing & Social Media Toolbox - Leadership AshevilleMarketing & Social Media Toolbox - Leadership Asheville
Marketing & Social Media Toolbox - Leadership AshevilleDawn Crawford
 
Social Media for Social Good - Raleigh Social Media Day #SMDay
Social Media for Social Good - Raleigh Social Media Day #SMDaySocial Media for Social Good - Raleigh Social Media Day #SMDay
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
 
Make your social networks word for you UN Women's Conference
Make your social networks word for you UN Women's ConferenceMake your social networks word for you UN Women's Conference
Make your social networks word for you UN Women's ConferenceDawn Crawford
 
BC/DC Ideas Reading List 2011
BC/DC Ideas Reading List 2011BC/DC Ideas Reading List 2011
BC/DC Ideas Reading List 2011Dawn Crawford
 
Make Your Social Networks Work for You #nctech4good
Make Your Social Networks Work for You #nctech4goodMake Your Social Networks Work for You #nctech4good
Make Your Social Networks Work for You #nctech4goodDawn Crawford
 
Embracing Social Media for Social Impact
Embracing Social Media for Social ImpactEmbracing Social Media for Social Impact
Embracing Social Media for Social ImpactDawn Crawford
 
#11NTC We Are Media: Blogging Presentation
#11NTC We Are Media: Blogging Presentation#11NTC We Are Media: Blogging Presentation
#11NTC We Are Media: Blogging PresentationDawn Crawford
 
#11NTC We Are Media: Blogging - Wordpress guidebook 2011
#11NTC We Are Media: Blogging - Wordpress guidebook 2011#11NTC We Are Media: Blogging - Wordpress guidebook 2011
#11NTC We Are Media: Blogging - Wordpress guidebook 2011Dawn Crawford
 
Real guys immunize PSA
Real guys immunize PSAReal guys immunize PSA
Real guys immunize PSADawn Crawford
 
Social media ninja wrap up
Social media ninja wrap upSocial media ninja wrap up
Social media ninja wrap upDawn Crawford
 

More from Dawn Crawford (20)

Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
 
Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
Intersection of Fundraising and Social Media - AFP Western North Carolina 2013Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
 
Sowing the seeds of love
Sowing the seeds of loveSowing the seeds of love
Sowing the seeds of love
 
Is this thing on social media measurement nc tech4-good 2013 updated 6-6
Is this thing on social media measurement nc tech4-good 2013 updated 6-6Is this thing on social media measurement nc tech4-good 2013 updated 6-6
Is this thing on social media measurement nc tech4-good 2013 updated 6-6
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving Circles
 
Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012Intersection Between Social Media and Fundraising NCIHC May 2012
Intersection Between Social Media and Fundraising NCIHC May 2012
 
Intersection between social media and fundraising green edition
Intersection between social media and fundraising green editionIntersection between social media and fundraising green edition
Intersection between social media and fundraising green edition
 
Intersection Between Social Media and Fundraising 10/25/11
Intersection Between Social Media and Fundraising 10/25/11Intersection Between Social Media and Fundraising 10/25/11
Intersection Between Social Media and Fundraising 10/25/11
 
Intersection of Social Media & Fundraising - NC State
Intersection of Social Media & Fundraising - NC StateIntersection of Social Media & Fundraising - NC State
Intersection of Social Media & Fundraising - NC State
 
Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville
Marketing and Social Media Toolbox for Serious Impact - Leadership AshevilleMarketing and Social Media Toolbox for Serious Impact - Leadership Asheville
Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville
 
Marketing & Social Media Toolbox - Leadership Asheville
Marketing & Social Media Toolbox - Leadership AshevilleMarketing & Social Media Toolbox - Leadership Asheville
Marketing & Social Media Toolbox - Leadership Asheville
 
Social Media for Social Good - Raleigh Social Media Day #SMDay
Social Media for Social Good - Raleigh Social Media Day #SMDaySocial Media for Social Good - Raleigh Social Media Day #SMDay
Social Media for Social Good - Raleigh Social Media Day #SMDay
 
Make your social networks word for you UN Women's Conference
Make your social networks word for you UN Women's ConferenceMake your social networks word for you UN Women's Conference
Make your social networks word for you UN Women's Conference
 
BC/DC Ideas Reading List 2011
BC/DC Ideas Reading List 2011BC/DC Ideas Reading List 2011
BC/DC Ideas Reading List 2011
 
Make Your Social Networks Work for You #nctech4good
Make Your Social Networks Work for You #nctech4goodMake Your Social Networks Work for You #nctech4good
Make Your Social Networks Work for You #nctech4good
 
Embracing Social Media for Social Impact
Embracing Social Media for Social ImpactEmbracing Social Media for Social Impact
Embracing Social Media for Social Impact
 
#11NTC We Are Media: Blogging Presentation
#11NTC We Are Media: Blogging Presentation#11NTC We Are Media: Blogging Presentation
#11NTC We Are Media: Blogging Presentation
 
#11NTC We Are Media: Blogging - Wordpress guidebook 2011
#11NTC We Are Media: Blogging - Wordpress guidebook 2011#11NTC We Are Media: Blogging - Wordpress guidebook 2011
#11NTC We Are Media: Blogging - Wordpress guidebook 2011
 
Real guys immunize PSA
Real guys immunize PSAReal guys immunize PSA
Real guys immunize PSA
 
Social media ninja wrap up
Social media ninja wrap upSocial media ninja wrap up
Social media ninja wrap up
 

Recently uploaded

ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Shubhangi Sonawane
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesShubhangi Sonawane
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxNikitaBankoti2
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 

Recently uploaded (20)

Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 

Give social media a shot - MD IZ Coalition

  • 1. Give Social Media a Shot Presented by Dawn Crawford Social Media & Communications Consultant @SocMediaRckStr
  • 2. • Raleigh-based full service communications agency that works exclusively with nonprofits • 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
  • 5. American Usage • Two-thirds of online adults (66%) use social media platforms • Using it for: – Keeping in touch with friends/family – Health information (20%) – Recommendations from peers 2011 Source: http://www.pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx?src=prc-headline 2011 Source: http://worldofdtcmarketing.com/one-in-five-americans-use-social-media-websites-as-a-source-of-health-care- information/social-media-and-healthcare/ 5
  • 6. Gender Usage 70% 64% 64% 63% 60% 58% 50% 43% 40% 37% 36% 36% 30% 20% 10% 0% Facebook LinkedIn Twitter Other Men Women 2011 Source: http://www.thestrategyweb.com/studies-how-women-and-moms-use-social-media- and-mobile-today 6
  • 7. Moms • Use social networks longer and more frequently • Make up 20% Internet traffic and are the fastest-growing buyers of iPhones. • Sharing more photos and news on Facebook than anyone else 7
  • 8. Caregivers 80% 70% 60% 50% 40% 30% 20% 10% 0% Used the internet Used an electronic Used some other Participated in a for caregiving organizer or technology device blog or online related information calendar that assisted with forum or support caregiving Percentage of Caregivers 2011 Source: http://blog.caregiver.org/?p=37 8
  • 9. Nonprofit Organizations 8% Yes No 92% 2011 – Source: http://nonprofitresourcememo.org/2012/01/nonprofits-and-social-media-no-end-in-sight/ 9
  • 10. Healthcare Workers 90 80 70 60 50 40 30 20 10 0 Personal Reasons Professional Reasons Both 2011 Source: http://www.smartertechnology.com/c/a/Social-Business/Synergies-Abound-When- Health-Care-Organizations-Tap-Social-Media/ 10
  • 11. Public Health 57% NOT Using Social Media 2009 - Source: http://www.medscape.com/viewarticle/710011 11
  • 12. HOW TO USE SOCIAL MEDIA 12
  • 13. Social Media is a Conversation
  • 14. Social Media is a Relationship http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
  • 15. Do NOT Be This Gal http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  • 16. • Create a page • Come “home” to Facebook • Update daily + use lots of visuals – photos, videos, links with images • Rock Stars: – American Association of Long-Term Care Nurses - facebook.com/AALTCN – Vaccinate Your Baby - facebook.com/VaccinateYourBaby – The Arizona Partnership for Immunization 16
  • 17. • Repost from Facebook • Use as a giant news feed • Get on VIPs radar • Rock Stars – One - @ONECampaign – United Nation’s Shot@Life - @shotatlife – Colorado Children’s Immunization Coalition - @immunizecokids 17
  • 18. • Create a collaboration space for professionals • Make a company page • Form a group for members • Rock Stars: – AARP – American Society for Pain Management Nursing (ASPMN) 18
  • 19. • Video is the next social media revolution – be ready for it! • Showcase your employees, doctors, coalition members and partners • Rock Stars – PKIDs - youtube.com/user/PKIDsOrg – Families Fighting Flu - youtube.com/user/FamiliesFightingFlu 19
  • 20. New Kids on the Block Pinterest.com • Visual Social Bookmarking • Happy, beautiful images • Examples: AARP, National Wildlife Federation Instagram iPhone App Store • Photo mobile social network • Only on iPhones, iPads, etc. • Examples: Autism Science Foundation, UNICEF plus.google.com • Google's answer to Facebook + Twitter • 8 Million Users • Examples: Amnesty International, Malaria Museum 20
  • 21. GIVE IT A SHOT 21
  • 22. InFLUence Others • Special flu campaign from the Nevada Immunization Coalition • Facebook, Twitter & blog • Facebook app + collected photos • Links – influencenevada.org – immunizenevada.org – facebook.com/ImmunizeNeva da 22
  • 23. Colorado Children’s Immunization Coalition • Coalition building + public outreach • Immunize For Good – parent campaign • Facebook + mobile app • Links – childrensimmunization.org – facebook.com/ImmunizeCOKi ds – Twitter.com/immunizecokids 23
  • 24. Friends of Adult Care Homes • North Carolina project • Website, Facebook, blo g • Used for advocacy and education of senior issues • Links: – friendsofadultcare.com – facebook.com/adultcare 24
  • 26. Take a Shot • Think about how to reach YOUR audience – Health professionals – Coalition members – Parents – Caregivers • Pick your mix • Make a plan • Take a leap 26
  • 31. THIS IS IMPORTANT WORK 31
  • 32. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  • 33. Dawn Crawford bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr 33