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Did the Training Work?
The Four Levels of Evaluation
Created by Dawn Drake, 2008
Dawn DrakePage 2
Birth of The Model
• Developed by Donald L. Kirkpatrick
• 1959: Four article series: “Techniques for Evaluating
Training Programs” (Training and Development, ASTD)
• The Kirkpatrick Model
• 1998: Evaluating Training Programs: The Four Levels
• Widely recognized by training and HR professionals
Dawn DrakePage 3
The Four Levels
Immediate
1. Learner Reactions
2. Learning
Delayed
3. Job Behavior
4. Observable Results
Instruction
Dawn DrakePage 4
Level 1: Learner Reaction
Features
• Asks for learners’ opinions:
Were they “smiling when they left”?
Challenges
• Provides no proof of learning
• Responses may not be honest
(“If you can’t say something nice…”)
• Determining when negative results
indicate a valid need to modify training
Benefits
• Can be used to identify support vs. resistance
• Can identify some trouble spots that
may impact learning
• Indicates what they will tell others (managers, peers)
Smile
Sheets
Dawn DrakePage 5
Level 2: Learning
Features
• Test knowledge and skills
• Tie directly to course objectives
• Simulate performances as much as possible
Challenges
• Defining performance objectives that can be
measured in the testing environment
• Obtaining client agreement that achieving the
objectives will provide skills needed to meet
performance standards
• Ensure evaluations measure the learning objectives!
Benefits
• Provides evidence of whether learners gained
knowledge/skills targeted by training
• Identifies areas for improving training
• Identifies areas where learners’ knowledge/skills
still fall short of requirements
Note: A single evaluation
shows the current state.
To show a change, you
must establish a baseline
(pre-evaluation) for
comparison.
Dawn DrakePage 6
Features
• Evaluates whether skills taught are being
used on the job (transferred)
• Delay between training and evaluation
(usually several weeks)
Challenges
• May need to survey others, including
managers and “customers”
• Other factors may affect transfer
Benefits
• Can provide evidence of training
effectiveness
• When Level 2 results are good but Level 3
results are poor, can lead to consideration
of other blocks to performance
• Too much time between
training and implementation?
• Lack of support on the job?
• Problems with the tool?
• Lack of motivation?
Level 3: Job Behavior (Transfer)
Dawn DrakePage 7
Level 4: Observable Results (Impact)
Features
• Intended to evaluate the impact of training
on business results (longer range)
• Usually done only for selected programs
due to cost and difficulty
Challenges
• Due to time elapsed, usually impossible to
screen out other variables that impact
results
• Establish criteria for “success” in advance,
with client’s agreement
Benefits
• Shows value of training for achieving
strategic business goals (ROI) Reduce costs by
increasing efficiency
Costs

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Levels 1-4 Evaluation

  • 1. Did the Training Work? The Four Levels of Evaluation Created by Dawn Drake, 2008
  • 2. Dawn DrakePage 2 Birth of The Model • Developed by Donald L. Kirkpatrick • 1959: Four article series: “Techniques for Evaluating Training Programs” (Training and Development, ASTD) • The Kirkpatrick Model • 1998: Evaluating Training Programs: The Four Levels • Widely recognized by training and HR professionals
  • 3. Dawn DrakePage 3 The Four Levels Immediate 1. Learner Reactions 2. Learning Delayed 3. Job Behavior 4. Observable Results Instruction
  • 4. Dawn DrakePage 4 Level 1: Learner Reaction Features • Asks for learners’ opinions: Were they “smiling when they left”? Challenges • Provides no proof of learning • Responses may not be honest (“If you can’t say something nice…”) • Determining when negative results indicate a valid need to modify training Benefits • Can be used to identify support vs. resistance • Can identify some trouble spots that may impact learning • Indicates what they will tell others (managers, peers) Smile Sheets
  • 5. Dawn DrakePage 5 Level 2: Learning Features • Test knowledge and skills • Tie directly to course objectives • Simulate performances as much as possible Challenges • Defining performance objectives that can be measured in the testing environment • Obtaining client agreement that achieving the objectives will provide skills needed to meet performance standards • Ensure evaluations measure the learning objectives! Benefits • Provides evidence of whether learners gained knowledge/skills targeted by training • Identifies areas for improving training • Identifies areas where learners’ knowledge/skills still fall short of requirements Note: A single evaluation shows the current state. To show a change, you must establish a baseline (pre-evaluation) for comparison.
  • 6. Dawn DrakePage 6 Features • Evaluates whether skills taught are being used on the job (transferred) • Delay between training and evaluation (usually several weeks) Challenges • May need to survey others, including managers and “customers” • Other factors may affect transfer Benefits • Can provide evidence of training effectiveness • When Level 2 results are good but Level 3 results are poor, can lead to consideration of other blocks to performance • Too much time between training and implementation? • Lack of support on the job? • Problems with the tool? • Lack of motivation? Level 3: Job Behavior (Transfer)
  • 7. Dawn DrakePage 7 Level 4: Observable Results (Impact) Features • Intended to evaluate the impact of training on business results (longer range) • Usually done only for selected programs due to cost and difficulty Challenges • Due to time elapsed, usually impossible to screen out other variables that impact results • Establish criteria for “success” in advance, with client’s agreement Benefits • Shows value of training for achieving strategic business goals (ROI) Reduce costs by increasing efficiency Costs