The mi

1. +
Doing Your
2013
Marketing
Budget?
The Minimum Content
Marketing You Need to
Make A Dent in Your
Online Marketing Efforts

2. SIZE MATTERS
Whether your business is small or medium, you
can have a great content marketing strategy
and campaign that will fit in your budget.

3. +
1. The website update – a must!
Your website is your 24-HOUR STORE FRONT! Building a comprehensive
content strategy for your website for the purposes of the ultimate
engagement and online marketing campaign has a number of advantages;
 itraises a site in organic search,
Strategic Investment
 builds a strong and loyal audience and
Time: 3 weeks to 6 months
 increase conversions – meaning sales!

4. +
2. Content STRATEGY
The most compelling content
should reach people wherever
and whenever they need it, in
whatever format they choose.
WHAT IS THE STRATEGY PROCESS?
 Audit – 3 to 6 weeks depending on size
 Analysis – gap & competitive (part of audit
time)
Strategic Investment  Campaign Strategy
Time: 3 weeks to 6 months  Message Building
 Website & Campaign Integration Strategy

5. +
3. Creating A Campaign Storyline
CONSIDERATIONS:
Target Audience
Brand Goals
Sales Cycle
Products/Services
Competition
Media Consumption
Content Audit
Gap Analysis
Strategic Investment
Time: 3 weeks to 3 months

6. 4. Integration!

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5. Build Content Schedule
 Blog Posts
 Integrate Industry Events
 Newsletter Content
 Slideshare Presentations
 e-book launches
 Video Releases
 Photos needed
 Interviews with the Press
Your editorial calendar will Strategic Investment
provide hot topics that
your marketing team may Time: 3 to 6 months
have never considered.

8. 6. Igniting Your Campaign
 The content marketing provided by New Dawn Media is
produced according to the custom editorial calendar.
 An editorial calendar is a necessary milestone in launching your
campaign, but a structured process that has logical steps that
provide deductive reasoning on sensible decision making
(strategy) that provides direction for a creative content marketing
campaign.
 Your editorial calender is regularly updated to adapt the content
and strategies that perform best for your brand.

9. 8. Promotion – Yes, Social
Media! style and tone, you will get a special brand guideline in
Along with context, the proper channel to your target audience, as well
as the content
our editorial calendar like you have never seen before.
You want to influence your target audiences beyond search and that
engagement comes from well planned social promotion. Social
promotion also requires content for the platforms your audience uses
most. Thus, the importance of an INTEGRATED content strategy and
editorial calendar both.