37. Let’s Get Started!
1. Sign up for Canva at canva.com
2. Create a Facebook header or other
social media image for your company
3. Design your image using three basic
design principles of your choice
38. Glossary and Ideas
Line: use lines to guide the viewer’s eye or ground type
Color: use colors that reflect your brand
Typography: use fonts that reflect your brand
Hierarchy: choose what the viewer sees first
Alignment: align the elements of your design
Repetition: experiment with patterns
Proximity: experiment with placement
Balance: keep the design feeling balanced
Contrast: experiment with dark vs. light or hard vs. soft
Negative Space: leave some breathing room