SlideShare a Scribd company logo
1 of 11
History
 1919 (Sep) - Queen Wilhelmina awarded KLM - yet to be
founded - its "Royal" designation
 1919 (Oct) - Dutch Royal Airlines for the Netherlands and
its Colonies (Koninklijke Luchtvaart Maatschappij - KLM)
was founded
 1989 (Jul) - KLM acquired a 20% interest in the US carrier
Northwest Airlines, an important step toward the creation
of a worldwide network
 2004 (May) - The AIR FRANCE KLM Group was born
 2004 (Sep) – Joined SkyTeam Alliance
Mission & Vision
 At the forefront of the European airline
industry
 Strives to achieve profitable growth
 Ensure a working balance
 Wants to be the customers’ first choice
 Wants to be an attractive employer for its staff
 Wants to grow profitably for its shareholder
 Offer customers a contemporary product
Fleet
Aircraft Type Average Age in Years Owned Finance Leases Operating Leases Total
Airbus A330-200 6.8 6 5 11
Airbus A330-300 3 3
Boeing 737-700 5.6 13 15 28
Boeing 737-800 9.5 4 11 29 44
Boeing 737-900 9.9 1 1 3 5
Boeing 747-400 PAX 16.7 1 1 5 7
Boeing 747-400 Combi 19.2 12 3 15
Boeing 747-400 ER Freighter 9.5 3 1 4
Boeing 777-200 ER 8.2 6 9 15
Boeing 777-300 ER 2.8 7 7
Embraer 190 3.1 13 9 22
Fokker 70 16.9 26 26
MD-11 18.1 5 1 6
MD-11 Freighter 16.8 3 2 1 6
Training Aircraft 4 4
TOTAL 11.5 56 67 80 203
Profit/Loss
2009/2010 2010/2011 2012
Revenues 7,469 8,651 9,473
Expenses (7,754) (8,268) (9,320)
Profit/Loss (383) 147 (44)
In millions of Euros
2011 2012
Revenues 24,363 25,633
Expenses (15,517) (16,432)
Profit/Loss (805) (1,187)
K
L
M
Air France-
KLM
2014 Priorities
 A return to profitability
 A 10% reduction in unit costs
 A 2 billion Euro reduction in net debt
Routes
 KLM Main Hub – Amsterdam Schiphol Airport
 Secondary Hub - Paris Charles de Gaulle Airport (due
to merge with Air France)
 Serves 133 destinations in 69 countries
Trans-Atlantic Joint-Venture
 Air France-KLM-Delta-Alitalia
 More than 260 daily flights
 24% of Europe-United States capacity
 7 main hubs: Amsterdam -- Paris CDG --
Atlanta -- Detroit – Minneapolis -- New
York – Rome-Fiumicino
Airfare Comparison (Expedia)
 JFK – AMS (21 Dec – 28 Dec)
 KLM - $1242
 Icelandair - $1043
 Lufthansa - $1295
 Swiss - $1341
 British Airways - $1365
Branding
 Video game
 Social Media
 Delft Blue House
References
 Drum, B. (2012, January 12). Air France-KLM announce
a new plan to restore profitability. Retrieved from
http://worldairlinenews.com/category/klm-royal-
dutch-airlines/
 KLM. (2012). KLM corporate. Retrieved from
http://www.klm.com/corporate/en/about-
klm/index.html
 Planespotters. (2013). KLM Royal Dutch airlines fleet
details and history.
http://www.planespotters.net/Airline/KLM-Royal-
Dutch-Airlines

More Related Content

What's hot

What's hot (20)

Challenges in aviation industry
Challenges in aviation industryChallenges in aviation industry
Challenges in aviation industry
 
Thai airways
Thai airwaysThai airways
Thai airways
 
PIA CASE STUDY
PIA CASE STUDYPIA CASE STUDY
PIA CASE STUDY
 
Organisational structure of airline industry
Organisational structure of airline industryOrganisational structure of airline industry
Organisational structure of airline industry
 
Airline industry 7 ps
Airline industry 7 psAirline industry 7 ps
Airline industry 7 ps
 
Aviation industry
Aviation industryAviation industry
Aviation industry
 
Emirates airlines 4 p’s
Emirates airlines 4 p’s Emirates airlines 4 p’s
Emirates airlines 4 p’s
 
AVIATION PPT (RAHUL GUPTA)
AVIATION PPT (RAHUL GUPTA) AVIATION PPT (RAHUL GUPTA)
AVIATION PPT (RAHUL GUPTA)
 
PIA - Pakistan International Airlines Strategic Report
PIA - Pakistan International Airlines Strategic ReportPIA - Pakistan International Airlines Strategic Report
PIA - Pakistan International Airlines Strategic Report
 
Pia (1)
Pia (1)Pia (1)
Pia (1)
 
Presentation on aviation industry
Presentation on aviation industryPresentation on aviation industry
Presentation on aviation industry
 
Aviation Industry
Aviation IndustryAviation Industry
Aviation Industry
 
Vistara Airlines SWOT Analysis
Vistara Airlines SWOT Analysis Vistara Airlines SWOT Analysis
Vistara Airlines SWOT Analysis
 
Air blue presentation
Air blue presentationAir blue presentation
Air blue presentation
 
PIA
PIAPIA
PIA
 
Pia final
Pia finalPia final
Pia final
 
International Civil Aviation Organisation
International Civil Aviation OrganisationInternational Civil Aviation Organisation
International Civil Aviation Organisation
 
Pakistan's Airline Industrial Analysis
Pakistan's Airline Industrial AnalysisPakistan's Airline Industrial Analysis
Pakistan's Airline Industrial Analysis
 
Airline revenue management
Airline revenue managementAirline revenue management
Airline revenue management
 
Emirates ppt
Emirates pptEmirates ppt
Emirates ppt
 

Viewers also liked

Viewers also liked (12)

Airfrance
AirfranceAirfrance
Airfrance
 
Air france
Air franceAir france
Air france
 
Merger Between AIR FRANCE & KLM
Merger Between AIR FRANCE & KLMMerger Between AIR FRANCE & KLM
Merger Between AIR FRANCE & KLM
 
The Air France – KLM Merger
The Air France – KLM MergerThe Air France – KLM Merger
The Air France – KLM Merger
 
Air France-KLM Presentation PTE 26032014
Air France-KLM Presentation PTE 26032014Air France-KLM Presentation PTE 26032014
Air France-KLM Presentation PTE 26032014
 
Air France Klm
Air France KlmAir France Klm
Air France Klm
 
Air France
Air FranceAir France
Air France
 
Présentation CRM Air France
Présentation CRM Air FrancePrésentation CRM Air France
Présentation CRM Air France
 
Air France KLM
Air France KLMAir France KLM
Air France KLM
 
Air france
Air franceAir france
Air france
 
AIR FRANCE
AIR FRANCEAIR FRANCE
AIR FRANCE
 
Air france case study
Air france case studyAir france case study
Air france case study
 

Similar to Klm presentation

Af kl-adapting to survive cannesairlinesforum-2005-eng
Af kl-adapting to survive cannesairlinesforum-2005-engAf kl-adapting to survive cannesairlinesforum-2005-eng
Af kl-adapting to survive cannesairlinesforum-2005-engWJ
 
Air Cargo 101
Air Cargo 101Air Cargo 101
Air Cargo 101Yanli Liu
 
Air france international strategy analysis (2014)
Air france international strategy analysis (2014)Air france international strategy analysis (2014)
Air france international strategy analysis (2014)Steph Nass
 
EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...
EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...
EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...mbaasssignmenthelp
 
IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...
IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...
IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...mbaasssignmenthelp
 
Lufthansa - The Largest German Airline
Lufthansa - The Largest German AirlineLufthansa - The Largest German Airline
Lufthansa - The Largest German AirlineSmithJohn67
 
Martinair Cargo 2006
Martinair Cargo 2006Martinair Cargo 2006
Martinair Cargo 2006WJ
 
Airbus balance scorecard-ppt
Airbus balance scorecard-pptAirbus balance scorecard-ppt
Airbus balance scorecard-pptAppasaheb Naikal
 
Etihad Airways Fast facts & Figures Q4 2014
Etihad Airways Fast facts & Figures Q4 2014Etihad Airways Fast facts & Figures Q4 2014
Etihad Airways Fast facts & Figures Q4 2014Y Consulting LLC
 
The Benefits for Business of Forging Closer China EU Trade and Investment Rel...
The Benefits for Business of Forging Closer China EU Trade and Investment Rel...The Benefits for Business of Forging Closer China EU Trade and Investment Rel...
The Benefits for Business of Forging Closer China EU Trade and Investment Rel...Asia Matters
 
Airline industry
Airline industryAirline industry
Airline industrycatansay
 
IR Institutional Presentation - May 2013
IR Institutional Presentation - May 2013IR Institutional Presentation - May 2013
IR Institutional Presentation - May 2013Embraer RI
 
Avm402 sunum atlantis
Avm402 sunum atlantisAvm402 sunum atlantis
Avm402 sunum atlantisAlaz Alev
 
Surplus Part Market Overview
Surplus Part Market OverviewSurplus Part Market Overview
Surplus Part Market OverviewICF
 
Newswatch Volume 11 issue 35 - september 16
Newswatch Volume 11   issue 35 - september 16Newswatch Volume 11   issue 35 - september 16
Newswatch Volume 11 issue 35 - september 16benjacques
 

Similar to Klm presentation (20)

Af kl-adapting to survive cannesairlinesforum-2005-eng
Af kl-adapting to survive cannesairlinesforum-2005-engAf kl-adapting to survive cannesairlinesforum-2005-eng
Af kl-adapting to survive cannesairlinesforum-2005-eng
 
Air Cargo 101
Air Cargo 101Air Cargo 101
Air Cargo 101
 
Alitalia
AlitaliaAlitalia
Alitalia
 
Air france international strategy analysis (2014)
Air france international strategy analysis (2014)Air france international strategy analysis (2014)
Air france international strategy analysis (2014)
 
EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...
EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...
EMBA IIBMS CASE STUDY SOLUTIONS - Evaluate the turnaround strategies adopted ...
 
IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...
IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...
IIBMS MBA CASE STUDY SOLUTIONS - Analyze the issues and challenges in transco...
 
Lufthansa - The Largest German Airline
Lufthansa - The Largest German AirlineLufthansa - The Largest German Airline
Lufthansa - The Largest German Airline
 
Martinair Cargo 2006
Martinair Cargo 2006Martinair Cargo 2006
Martinair Cargo 2006
 
Airbus balance scorecard-ppt
Airbus balance scorecard-pptAirbus balance scorecard-ppt
Airbus balance scorecard-ppt
 
Etihad Airways Fast facts & Figures Q4 2014
Etihad Airways Fast facts & Figures Q4 2014Etihad Airways Fast facts & Figures Q4 2014
Etihad Airways Fast facts & Figures Q4 2014
 
The Benefits for Business of Forging Closer China EU Trade and Investment Rel...
The Benefits for Business of Forging Closer China EU Trade and Investment Rel...The Benefits for Business of Forging Closer China EU Trade and Investment Rel...
The Benefits for Business of Forging Closer China EU Trade and Investment Rel...
 
NetJets Overview Presentation
NetJets Overview PresentationNetJets Overview Presentation
NetJets Overview Presentation
 
Key features of air transport markets - Brian Pearce – IATA - June 2014 OECD ...
Key features of air transport markets - Brian Pearce – IATA - June 2014 OECD ...Key features of air transport markets - Brian Pearce – IATA - June 2014 OECD ...
Key features of air transport markets - Brian Pearce – IATA - June 2014 OECD ...
 
Airline industry
Airline industryAirline industry
Airline industry
 
IR Institutional Presentation - May 2013
IR Institutional Presentation - May 2013IR Institutional Presentation - May 2013
IR Institutional Presentation - May 2013
 
Avm402 sunum atlantis
Avm402 sunum atlantisAvm402 sunum atlantis
Avm402 sunum atlantis
 
Surplus Part Market Overview
Surplus Part Market OverviewSurplus Part Market Overview
Surplus Part Market Overview
 
Easyjet
EasyjetEasyjet
Easyjet
 
Pr10 004
Pr10 004Pr10 004
Pr10 004
 
Newswatch Volume 11 issue 35 - september 16
Newswatch Volume 11   issue 35 - september 16Newswatch Volume 11   issue 35 - september 16
Newswatch Volume 11 issue 35 - september 16
 

Recently uploaded

SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 

Recently uploaded (20)

SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 

Klm presentation

  • 1.
  • 2. History  1919 (Sep) - Queen Wilhelmina awarded KLM - yet to be founded - its "Royal" designation  1919 (Oct) - Dutch Royal Airlines for the Netherlands and its Colonies (Koninklijke Luchtvaart Maatschappij - KLM) was founded  1989 (Jul) - KLM acquired a 20% interest in the US carrier Northwest Airlines, an important step toward the creation of a worldwide network  2004 (May) - The AIR FRANCE KLM Group was born  2004 (Sep) – Joined SkyTeam Alliance
  • 3. Mission & Vision  At the forefront of the European airline industry  Strives to achieve profitable growth  Ensure a working balance  Wants to be the customers’ first choice  Wants to be an attractive employer for its staff  Wants to grow profitably for its shareholder  Offer customers a contemporary product
  • 4. Fleet Aircraft Type Average Age in Years Owned Finance Leases Operating Leases Total Airbus A330-200 6.8 6 5 11 Airbus A330-300 3 3 Boeing 737-700 5.6 13 15 28 Boeing 737-800 9.5 4 11 29 44 Boeing 737-900 9.9 1 1 3 5 Boeing 747-400 PAX 16.7 1 1 5 7 Boeing 747-400 Combi 19.2 12 3 15 Boeing 747-400 ER Freighter 9.5 3 1 4 Boeing 777-200 ER 8.2 6 9 15 Boeing 777-300 ER 2.8 7 7 Embraer 190 3.1 13 9 22 Fokker 70 16.9 26 26 MD-11 18.1 5 1 6 MD-11 Freighter 16.8 3 2 1 6 Training Aircraft 4 4 TOTAL 11.5 56 67 80 203
  • 5. Profit/Loss 2009/2010 2010/2011 2012 Revenues 7,469 8,651 9,473 Expenses (7,754) (8,268) (9,320) Profit/Loss (383) 147 (44) In millions of Euros 2011 2012 Revenues 24,363 25,633 Expenses (15,517) (16,432) Profit/Loss (805) (1,187) K L M Air France- KLM
  • 6. 2014 Priorities  A return to profitability  A 10% reduction in unit costs  A 2 billion Euro reduction in net debt
  • 7. Routes  KLM Main Hub – Amsterdam Schiphol Airport  Secondary Hub - Paris Charles de Gaulle Airport (due to merge with Air France)  Serves 133 destinations in 69 countries
  • 8. Trans-Atlantic Joint-Venture  Air France-KLM-Delta-Alitalia  More than 260 daily flights  24% of Europe-United States capacity  7 main hubs: Amsterdam -- Paris CDG -- Atlanta -- Detroit – Minneapolis -- New York – Rome-Fiumicino
  • 9. Airfare Comparison (Expedia)  JFK – AMS (21 Dec – 28 Dec)  KLM - $1242  Icelandair - $1043  Lufthansa - $1295  Swiss - $1341  British Airways - $1365
  • 10. Branding  Video game  Social Media  Delft Blue House
  • 11. References  Drum, B. (2012, January 12). Air France-KLM announce a new plan to restore profitability. Retrieved from http://worldairlinenews.com/category/klm-royal- dutch-airlines/  KLM. (2012). KLM corporate. Retrieved from http://www.klm.com/corporate/en/about- klm/index.html  Planespotters. (2013). KLM Royal Dutch airlines fleet details and history. http://www.planespotters.net/Airline/KLM-Royal- Dutch-Airlines

Editor's Notes

  1. In 1919, KLM Royal Dutch Airlines was founded. KLM is Dutch for KoninklijkeLuchtvaartMaatschappij (literally: Royal Aviation Company). KLM is the oldest airline in the world. In 1920, made its first scheduled flights between Amsterdam and London - service that it continues to provide to the very present. In that first year - when flying was still very special - KLM transported 345 passengers and 25,000 kilos of mail and cargo. That is very different today. On a single Boeing 747 flight, KLM can carry more than 400 passengers and 20,000 kilos of cargo (including mail). In 2004, we took an enormous step by merging with Air France. And, although the two companies work very closely, KLM still flies around the world under its own, familiar name.
  2. Offering reliability and a healthy dose of Dutch pragmatism, 32,000 KLM employees work to provide innovative products for our customers and a safe, efficient, service-oriented operation with a proactive focus on sustainability.KLM strives to achieve profitable growth that contributes to both its own corporate aims and to economic and social development.KLM works to create sustainable growth at Schiphol, to gain access to any market that will increase the quality its network and to maintain a level playing field for all industry players. It also works to ensure a balance between the company’s interests and those of the people living and working close to the airport. KLM wants to be the customers’ first choice, to be an attractive employer for its staff and, a company that grows profitably for its shareholders. With smart partnerships and pioneering new destinations, KLM offers global access through its extensive network. By responding to market opportunities and technological developments, KLM offers customers a contemporary product.
  3. 1 Euro = 1.33 US Dollars
  4. In 2013, the Group is pursuing its strategic investment to offer innovative products and services which are adapted to evolving customer needs. It is also developing strategic partnerships and further extending its long-haul network, the leading network on departure from Europe.The Group's employees are driving this transformation by enabling the implementation of new working conditions and action plans, thereby building the future of Air France-KLM.Backed by these strengths, the Group plans to re-affirm its leadership position within the air transport industry at global level. The €2 billion free cash flow will be generated through the downward revision of investments and through the implementation of a transformation plan supporting the return to a satisfactory level of profitability.
  5. Throughout the years, KLM has put together cooperative efforts with a variety of airlines. Merger partner Air France is an important player in the AIR FRANCE KLM Group. On the North Atlantic route AIR FRANCE KLM Group has entered into a joint venture with Delta Air Lines, which Alitalia also joined in July 2010. Alongside Air France and KLM eleven other airlines are united in the SkyTeam alliance. By connecting the networks of many different airlines throughout the world, we can take you from Schiphol to almost any spot on the globe. KLM regularly offers new destinations. When expanding its network, KLM pays keen attention to developments in a region or country's economic situation and tourist industry, which offer opportunities for profitable growth.
  6. Video Game - Its purpose seems to be entirely to entertain people and build a stronger relationship between the brand and its followers.First airline to offer 24/7 availability of customer service though social media