Inbound Marketing University: Intro to Inbound Marketing
•Download as PPT, PDF•
5 likes•2,779 views
Inbound Marketing Presentation 'Banyapon Poolsawas' (Thailand). This Presentation made for attach with Blog website http://www.daydev.com
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Inbound Marketing University: Intro to Inbound Marketing
Similar to Inbound Marketing University: Intro to Inbound Marketing (20)
More from Banyapon Poolsawas
More from Banyapon Poolsawas (20)
Recently uploaded
Recently uploaded (20)
Inbound Marketing University: Intro to Inbound Marketing
- 1. Introduction to Inbound Marketing Banyapon Poolsawas Sr. Search Engine Specialist Adways Labs Thailand Co., Ltd. Twitter: @daydev
- 2. Value of Inbound Marketing Inbound marketing pulls buyers into your business
- 3. What is Outbound Marketing?
- 4. Problem: Outbound Marketing Isn’t Working 800-555- 1234 Annoying Salesperson
- 5. Solution: Inbound Marketing Content SEO Social Media
- 6. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Joakim Jardenberg Flickr: Andrew Magill
- 7. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
- 8. Success Drives Investment in Inbound Why Businesses Are Changing Marketing Budgets Source: Survey of hundreds of businesses from HubSpot.com/ROI
- 9. Key Questions to Get Started 1. Am I regularly creating new, share-worthy content? 2. Am I optimizing my content for search and social media? 3. Am I promoting my content in social media conversations? 4. Am I converting as many visitors into leads and sales as I can?
- 10. 4 Steps to Successful Inbound Marketing 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
- 11. Step 1: Create Content 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
- 12. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser. Start thinking like a publisher and socializer.
- 14. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 15. What Gets Shared? Rarely Frequently Shared Shared • Product info • New market data • Software documentation • Educational content • Content about YOU • Content about your industry
- 16. Step 2: Optimize 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
- 17. Google is Judge, Jury & Executioner HubSpot.com/cartoons
- 18. SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority
- 19. 25% On-Page SEO (Context) 1. Page Title 2. Clean URL 3. Headers & Content 4. Description
- 20. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
- 21. More and Better Content Links Source: Data from selected websites using www.WebsiteGrader.com
- 22. Step 3: Promote 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
- 23. Remember: It’s Not About You, EVER! HubSpot.com/cartoons
- 24. Target Your Content Target content to your marketing personas.
- 25. Create an Engaging Presence
- 26. Promote Content via Social Media Remarkable Content
- 28. Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
- 29. Step 4: Convert 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
- 30. Put Calls to Action on All Your Content
- 31. Use Landing Pages with Forms
- 32. Track Your Conversion Rate & Analytics
- 34. Inbound Marketing Summary Convert & Analyze
- 35. Get Certified in Inbound Marketing Watch free, online webinar classes taught by expert marketing professors Learn about topics including social media, SEO, blogging, public relations, lead generation, marketing analytics, etc. Get certified in inbound marketing! Enroll in IMU at http://inboundmarketing.com.