Presentation on Traffic Building

1. Traffic
Building
By: Dayna Garcia

2. Traffic Building
 If
you want to maximize visitors to your site and to
acquire new customers online you have to
master the full range of online and offline
marketing communications tools or digital media
channels.

3. Traffic Building
 Generating traffic is vital to achieving
e-marketing objectives. Three key aspects of
traffic building include:-
 Targets
 Techniques
 Timing

4. Traffic Building
 Itis traffic quality, not quantity that really indicates
the success of a traffic building campaign.
 Trafficquality is high if site visitors are within the
target audience for the website and if they
respond in line with the communication
objectives.

5. Online PR vs. Traditional PR
 The audience is connected to organizations
 The members of the audience are connected to
each other
 The audience has access to other information
 Audiences pull information

6. Options for Traffic Building
Options available in the digital
communications mix for traffic building

7. Traffic using Facebook

8. Traffic from Blogs

9. Magazine advertisements
that drives traffic to websites

10. Referral Traffic from
Google

11. Using YouTube to draw
traffic

12. Online Newsletters to draw
traffic

13. Social Networks that create
traffic

14. Social Networks to drive traffic
 Facebook holds the number one spot for referral
traffic, followed by twitter. Due to this many
marketers take full advantage of these social
networks to market their products online
 An upcoming social media network is
Pinterest, which is quickly becoming a social’s
media rising star, with traffic stats to prove it
 According to a study in Shareaholic, Pinterest
drove more Web traffic in January than
YouTube, LinkedIn, Reddit, MySpace and
Google+. It just barely edged Twitter for bringing
users to specific sites.

17. Pinterest
 http://dfw.cbslocal.com/video/6775319-
pinterest-new-female-online-obsession/

18. THE END