The document discusses key concepts related to social media. It defines social media as the use of electronic tools to consume, interact with, share and discuss information and experiences. It then provides definitions for common social media terms like content, social networks, blogs, micro-blogs, podcasts, mashups, tags, friends/followers/fans, and tweets/statuses. The document aims to explain the basic vocabulary used for social media.

1. Whoʼs on what? whoa.

2. Itʼs okay to feel like youʼre not on top of it.
The top 10 in-demand jobs of 2010 did not exist in 2004. Today, the total number of
Years to reach an audience
text messages sent and
of 50 million
1in 4 workers has received everyday
Todayʼs student will have 10 - exceeds the total
been with their Radio: 38 years
14 jobs by age 38.
current employer TV: 13 years population of the planet.
less than a year.
Internet: 4 years
There are over 200
iPod: 3 years There are 31 Billion searches
million registered users 1 in 2 have been
Facebook: 2 years on Google every month. In
there less than 5
on MySpace, making it 2006, there were 2.7 Billion.
years.
the 5th largest country
in the world by The amount of new technical information is 1 in 8 couples married
population. doubling every 2 years. last year met online.
From “Did You Know?”, a video by Karl Fisch | Scott McLeod | Jeff Breneman

4. 1. What is Social Media?
2. How did we get here?
3. Why use it?

5. 1. What is Social Media?
2. How did we get here?
3. Why use it?
5 Steps to Social Success

6. 1. What is Social Media?
2. How did we get here?
3. Why use it?
5 Steps to Social Success
Good (& Bad) Examples

9. What is Social Media?
The use of electronic tools to consume,
interact with, share and discuss
information and experiences.
(party)

11. How did we get here?

12. How did we get here?
early cultural identity

13. How did we get here?
early cultural identity
WWII cultural identity

14. How did we get here?
early cultural identity
WWII cultural identity
®
mid-century identity

15. How did we get here?
early cultural identity
WWII cultural identity
®
mid-century identity
information age identity

16. How did we get here?

17. How did we get here?
OUT : IN :
BUILDING MYTH PROVIDING UTILITY
buying lists empowering advocates
targeting wide demos making friends and fans
traditional ads applications
B2C participation

18. How did we get here?
OUT : IN :
BUILDING MYTH PROVIDING UTILITY
buying lists empowering advocates
targeting wide demos making friends and fans
traditional ads applications
B2C participation

19. How did we get here?

20. How did we get here?
Participation is the new currency.
users + interaction = brand wealth

21. How did we get here?
Participation is the new currency.
users + interaction = brand wealth
Social media means actively meeting your
audience where they already are online,
engaging them, and getting them to participate.

22. How did we get here?
Participation is the new currency.

23. How did we get here?
Participation is the new currency.
awareness > engagement >
impression advertising social networks participants, fans, ROI
< 2006 2007, 2008 2009+
Note: Not new.

25. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

26. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

27. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

28. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

29. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

30. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

31. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
to your customers. advocacy.
Customer service as good Helps search engine
as a house call. placement.
Social media provides an
Collaboration opportunity. Builds authority. opportunity for brands to
present a “human” face for the
As of February 2009, time spent on social networks has
company; it facilitates a
officially surpassed time spent on email. (Nielsen)
dialogue between the customer
BONUS: Industries currently ramping up online advertising in the and the brand that otherwise
recession include consumer products, telecommunications, and might not take place.

32. Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships Transparency builds trust and
Social media provides an
to your customers. advocacy.
opportunity for brands to
Customer service as good Helps search engine
as a house call. placement. present a “human” face for the
company; it facilitates a
Collaboration opportunity. Builds authority.
dialogue between the customer
and the brand that otherwise
As of February 2009, time spent on social networks has
might not take place.
officially surpassed time spent on email. (Nielsen)
BONUS: Industries currently ramping up online advertising in the
recession include consumer products, telecommunications, and

33. Why social media?
making a business case

34. Why social media?
21.9 million
users per month
making a business case

35. Why social media?
making a business case

36. Why social media?
91.2 million
users per month
making a business case

37. Why social media?
making a business case

38. Why social media?
19.9 million
users per month
making a business case

39. Buzzing Words.

40. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

41. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

42. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

43. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

44. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

45. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

46. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

47. RSS Reader
Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

48. Buzzing Words.
MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles, services to create a new one.
applications, etc that are published online
TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar
similar interests or activities gather to form a community. content
They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends
logo design. whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
user to subscribe to your content, but consume it on their
quick hits of info.
terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber. network, usually around140 characters.

49. Types of social media

50. Types of social media

51. Types of social media

52. Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

53. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup

54. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup

55. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

56. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

57. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

58. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

59. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
BLOG
Demo of social features

60. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

61. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

62. COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup
Demo of social features

63. Types of social media
COMMUNICATION
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Facebook status
Social Networks: Facebook, LinkedIn, MySpace,
Events: Upcoming.org, Eventful, Meetup

64. Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

65. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes

66. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes

67. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

68. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

69. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

70. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

71. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

72. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

73. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

74. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

75. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

76. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

77. MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes
Demo of social features

78. Types of social media
MULTIMEDIA
Photo Sharing: Flickr
Video Sharing: YouTube, Vimeo
Livecasting: Ustream, Mogulus, Justin.tv
Audio & Music Sharing: Pandora, Blip.fm, iTunes

79. Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

80. COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp

81. del.icio.us
COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp

82. Types of social media
COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp

83. Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

84. ENTERTAINMENT
Virtual Worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com

85. ENTERTAINMENT
Virtual Worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com

86. Types of social media
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

87. Types of social media
COMMUNICATION MULTIMEDIA
Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr
Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo
Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv
Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes
COLLABORATION ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com

88. How to get started?

91. 5 steps to Social Success

92. 5 steps to Social Success
1. Lurk

93. 5 steps to Social Success

94. 5 steps to Social Success
http://search.twitter.com

95. 5 steps to Social Success

96. 5 steps to Social Success
Facebook Search

97. 5 steps to Social Success

98. 5 steps to Social Success
2. Profile

99. 5 steps to Social Success

100. 5 steps to Social Success
del.icio.us

101. 5 steps to Social Success

102. 5 steps to Social Success
3. Content

103. 5 steps to Social Success

104. 5 steps to Social Success
Mon Tue Wed Thur Fri
✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on
✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube
✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow
✓ share 2 stories on Facebook Facebook Facebook Friday
Facebook ✓ share 2 videos on

105. 5 steps to Social Success

106. 5 steps to Social Success
4. Blog

110. 5 steps to Social Success

111. 5 steps to Social Success
5. Syndicate

112. 5 steps to Social Success

113. 5 steps to Social Success

114. 5.1 steps to Social Success

115. 5.1 steps to Social Success
(5.1 Measure)

116. 5.1 steps to Social Success
Measurement Tools
Twitalyzer
How are the conversations
Google Analytics
matching up with what you PostRank
XINU
Radian6
Sentiment Metrics
Cision

117. Who is doing this well?

123. Hello, weʼre
actors. :(

124. Love to hate.
:(

125. A social gift from GB.

126. Schedule your tweets
for future release.
GB <3 you.
So we gave you Twuffer, the
tweet buffer.
Registered Users: 10,816
Tweets Entered: 162,381
Tweets Sent: 156,404

128. If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and

129. If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
Decide to attack a project socially, develop
a plan, and stick to it. Bite it off in
manageable chunks.

130. If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
Decide to attack a project socially, develop
a plan, and stick to it. Bite it off in
manageable chunks.
Your agency can help.

131. Thank you.
GradyBritton.com
twitter.com/GradyBritton For my card, txt:
facebook.com/GradyBritton DAYN to 50500