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Msd innovation factory-frank_final_shared

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Presentation from DayOne core team member Frank Kumli about innovation in healthcare and the Digital Era in Pharma.
More about DayOne at dayone.swiss

Publié dans : Santé
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Msd innovation factory-frank_final_shared

  1. 1. The Digital Era in Pharma MSD Innovation Factory – 09 January 2018 Frank Kumli, www.dayone.swiss
  2. 2. Agenda 1 It is about Healthcare It is broken Non-traditional players They are here to stay Trends to watch The world is accelerating The opportunity All along the value chain How to get there Five prerequisites How to innovate Always be in “Day 1” mode!
  3. 3. It is about Healthcare It is broken
  4. 4. Mega Trend 1: Ageing The Silver Tsunami 3 Source: http://www.un.org/en/development/desa/population/publications/pdf/ageing/WPA2017_Infochart.pdf Ageing 2017 The number of older persons worldwide is expected to double by 2050 1 in 8 people are aged 60 or over in 2017 1 in 5 will be aged 60 or over in 2050 Almost all countries are ageing Older persons are becoming more likely to live alone and less likely to live with their children 2017 2050 Photo credit: “Dancing elderly couple” by Dennis van Zuijklekom, 2015. (https://flickr.com/photos/dvanzuijlekom/19943090382/), used under CC BY-SA 2.0, cropped from original. The designations employed and the presentation of material on this map do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concer- ning the delimitation of its frontiers or boundaries. Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties. Final boundary bet- ween the Republic of Sudan and the Republic of South Sudan has not yet been determined. A dispute exists between the Governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas). 2017 2050 0 10 20 30 40 50 60 70 80 90 100 1990 2010 Percentage Household living arrangements of persons aged 60+ Other With children With spouse only Alone 0.0 0.5 1.0 1.5 2.0 2.5 1980 1990 2000 2010 2020 2030 2040 2050 Billions Persons aged 60 years or above More developed regions Less developed regions
  5. 5. Mega Trend 2: Chronic Disease The (bad) Life Style Tsunami 4 Source: https://www.hsph.harvard.edu/news/magazine/f12-infographic-chronic-disease/
  6. 6. The Healthcare reality: Complexity Wasteful and not patient centric 5 Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/
  7. 7. The Healthcare opportunity: Efficiency Probably the biggest business opportunity around 6 Source: https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=HLW03016USEN
  8. 8. Pharma: a broken Business Model An industry that is reinventing itself 7 Source: https://www.technologyreview.com/s/609647/google-has-released-an-ai-tool-that-makes-sense-of-your-genome/©
  9. 9. Non traditional players They are here to stay
  10. 10. Non traditional player 1: Tech Data, data, data…and trust 9 Source: https://www.technologyreview.com/s/609647/google-has-released-an-ai-tool-that-makes-sense-of-your-genome/©
  11. 11. Non traditional player 2: Platforms Reach, scale and convenience 10 Source: https://www.pymnts.com/amazon-commerce/2017/amazon-prepares-to-sell-online-pharmaceuticals/
  12. 12. Non traditional player 3: Retail In your community, outside of expensive care settings 11 Source: https://www.japantimes.co.jp/news/2017/03/06/business/lawson-offers-specialized-services-elderly-customers/#.Wk8wPLaZP-Z
  13. 13. Non traditional player 4: Insurance Pay-as-you live! 12 Source: https://www.slideshare.net/FTPartners/ft-partners-research-prepare-for-the-insurtech-wave
  14. 14. Non traditional player 5: THE PATIENT! Needs to be be at the center 13 Source: https://www.patientslikeme.com
  15. 15. Trends to watch The world is accelerating
  16. 16. Trend 1: Telemedicine Getting traction, after 20+ years of experimenting Source: https://www.medgate.ch/en-us/aboutmedgate 15
  17. 17. Trend 2: Health data The new green Source: http://www.who.int/bulletin/volumes/96/1/17-197426.pdf 16
  18. 18. Trend 3: Artificial Intelligence Probably the biggest promise for Healthcare Source: https://www.cbinsights.com/research/artificial-intelligence-startups-healthcare/ 17
  19. 19. Trend 4: Bots and Voice Efficiency, convenience and homecare Source: http://www.healthcareitnews.com/news/mayo-clinic-arms-amazon-alexa-first-aid-skill 18
  20. 20. Trend 5: Blockchain (and ICOs) Audit trails, data integrity and…funding! Source: https://www.fastcompany.com/40512559/can-this-app-that-lets-you-sell-your-health-data-cut-your-health-costs 19
  21. 21. The opportunity All along the value chain
  22. 22. The opportunity: All along the value chain Marketing is dead! Long live services 21 http://www.ey.com/Publication/vwLUAssets/EY-digital-deals-spotlight-on-life-sciences/$FILE/EY-digital-deals-spotlight-on-life-sciences.pdf
  23. 23. The opportunity: Collaboration 22 Families & friends Social media Co HIT Co Payors Medical Technology Co Telecom Co Employers Pharmacies Co. Life sciences Consumer electronics Retailers Co Food Co Providers Information companies Self-managed patient ► Social support ► Community engagement ► Patient data ► Financing ► Risk sharing ► Remote care ► Diagnostics ► Connectivity ► Counseling ► Drugs ► Efficacy insights ► Behavioral change ► Access ► Nutrition ► Functional Foods ► Health literacy ► Medical expertise Source: adapted from EY
  24. 24. How to get there Five prerequisites
  25. 25. 1. Start with the Journey Understand these pain-points to solve Source: http://www.reitsema.nl/roeland/graphics/redesign-patient-journey/ 24
  26. 26. 2. Engage in design thinking Emphatize, design but make sure to Prototype and iterate Source: https://www.nngroup.com/articles/design-thinking/ 25
  27. 27. 3. Co-create your business model Be on top of how to create, deliver and capture value Source: https://strategyzer.com/platform/resources, http://www.connectia.it/en/cosa-e-il-business-model-canvas/ 26
  28. 28. 4. Engage legal, regulatory and compliance They will keep you out of trouble Source: https://www.supplychain247.com/article/what_does_increasing_regulatory_oversight_mean_for_the_pharma_supply_chain/one_network_enterprises/ 27
  29. 29. 5. Know your customer Help him achieve his goals Source: https://rockhealth.com/reports/streamlining-enterprise-sales-in-digital-health/ 28
  30. 30. How to get there: 5 prerequisites 1. Start with the Journey 2. Engage in design thinking 3. Co-create your business model 4. Engage regulatory and compliance 5. Know your customer 29
  31. 31. “The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them and you have a tailwind” Jeff Bezos 30
  32. 32. Innovate Always be in “Day 1” mode! Day 1 is: True Customer Obsession Focus on results and not process High-Velocity Decision Making Embracing External Trends The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them and you have a tailwind. Jeff Bezos Source: https://www.forbes.com/sites/quora/2017/04/21/what-is-jeff-bezos-day-1-philosophy/#31a7c6051052 31