So few people talk about Amazon’s product ranking factors & algorithm and there is lot of misunderstanding about product fields which make retailers hard to rank within Amazon search results. This talk aims to eliminate misunderstanding and spell out what needs to be done to rank on Amazon’s search results.

1. Optimising
Products for
Search on
18th September, 2015, Prabhat Shah | Online Seller UK | @OnlineSellerUK

2. 1
23
4
5
What do you think are
influential factors ?

3. Hello!
I AM PRABHAT SHAH
I am here to share my experience of
working with Retailers selling on
Amazon.
Currently, I’m working as eCommerce Consultant with
Online Seller UK & DaytodayeBay
www.OnlineSellerUK.com
@OnlineSellerUK

4. “
This talk is about
Amazon’s product
ranking factors &
algorithm.

5. “
Amazon’s Advanced search functionality
determines the best matches for
customer query and its ranking
algorithm automatically combine
multiple features - Price, availability and
sales history.

6. Let’s review some factors
Price Sales Product Reviews
Product Title Picture Search Terms

7. 1.
PRICE
Amazon uses pricing as a major factor in
picking which product to show in search
results alongside product ratings.

8. But you cannot always drive your
price lower
○ However, keeping watchful eye on your
competitor’s price and reacting to it
helps to boost ranking.
○ Use tools to automate the process
BUT learn from 2014 experience

11. Choose Repricer Tool Wisely
One Type follows Formula
Otherone is Algorithmic

12. 2.
SALES
Ranks higher for products selling well. It is
simple but challenging for retailers just
starting to sell on Amazon.

13. 3.
SEARCH TERMS
These must be relevant to your products
and use of trademarks and brands should
reflect the products you are selling.

15. Some best practices:
○ Do not use search terms that are used in
the title.
○ Single words work better as search terms
than phrases.
○ Don’t Use commonly misspelled words as
search terms

16. 4.
PRODUCT TITLE
Product title to include
Brand, Product type, Material or key
ingredient, Colour, Size

17. PRODUCT REVIEWS
Your products are ranked higher when you
have higher number of and positive-ness of
your Customer Product Reviews.
5.

18. THREE KINDS OF REVIEWS
GenuineFake Biased

19. All good purchases recently - always impressed at the service you ...
ByEddie Elmhirston 22 August 2015
Size: 2M - Male to MaleColour Name: BlackVerified Purchase
All good purchases recently - always impressed at the service you do as
an organisation - the lens adaptor does work but slightly loose fit on
camera ? Am happy - it does the job at the price - thank you all. Perhaps
I research another adaptor ?
What do
you think?

20. 5 of 6 people found the following review helpful
Started well ...By Bollard TOP 500 REVIEWER on 29 Aug. 2013
Colour Name: BrownSize: Waist: 33-35 inches (Medium) Verified Purchase
*Update 10 September 2013: Not quite sure how my pant-wearing experiences are improving your
lives, but these are going in the bin because the leg-ends are starting to balloon and the product is
starting to ride up and feel the way Y-fronts used to feel when I was at school: very uncomfortable. As I
said before with other similar designs, I don't think my body can cope with this style of product and I am
going back to baggy, 'let it all dangle freely' Jeep boxers, which are good value.
*Update 3 September 2013: I see the price has crept up, so they are no longer 'under a fiver each' as I
wrote. Still good value though. 3 stars I am afraid.
*Original review: I am very impressed with these and place them at the top of the ratings in my own
personal underwear shoot-out which has seen Under Armour and Jockey products in the garbage bin
due to a poor 'wearing experience' - at least for me (other people seem fine with them). The material, I
am sure, is as thick as you'd get from M&S and the value speaks for itself ... under a fiver each, with a
good 5% elastane content compared with the usual 1% or 2%. So far these have not shot up the apex
of my body 'triangle' and left bits falling out, so on that basis alone they get a high score. Not quite sure
why I went for brown, but maybe I was having a bad day. They are comfortable, the material feels soft,
and if there are any seams they don't chafe - unlike the seams in similar looking pairs from Jeep.
Recommended. 4 stars as I want to see how they wash. If they come out OK, 5 stars.
What
about this?

21. & What about
this ?

22. Amazon Accepted
review without
purchase.

23. Changes in Amazon Reviews
the overall star rating of the product will now take
into consideration the helpful votes of the
customers,
whether the reviewers are verified buyers, and the
age of the written review.
rank and continuously adjust the order of the
reviews being displayed on the website according to
the ongoing assessment of which customer reviews
are most important.

24. PICTURE SIZE
NO display of products results that don’t have at least
one image that is
1000×1000 pixels
or larger in some categories.
6.

25. 7.
PRODUCT FEATURES
Amazon gives us ability to add product
features and having informative ones helps
to rank better.

28. 8.
PRODUCT DESCRIPTION
Having relevant keywords on Amazon
product description helps to rank better on
search result.

29. Includes size, shipping weight,
color, specs and more.
9.
PRODUCT SPECIFICATION

30. 10.
PRODUCT CATEGORY
Every search term is limited to any particular
chosen category. Your products won’t
appear if it is not on correct category.

33. Why to Sell
on Amazon ?
Platform you may not but
certainly can’t AVOID!

35. Britain's favourite retailer is...
not just about the quality of products and services but also their contribution to
society and the community

36. British members of Amazon Prime
runs into the millions.
Research suggests 47 percent of Amazon's US
shoppers are now Prime.
Globally, membership has jumped 53 % in the
past year alone.
Did you
KNOW ?is a Customer Loyalty Tool !

37. 1) Could be the Strongest Revenue Stream ?
2) Will our Products be Sold by Amazon directly ?
3) Will Sellers be Forced to optin Amazon FBA ?
4) Why invest on website if Amazon is efficient
enough to give high revenue stream ?
?

38. Repricer Keywords SIZE
Relevant Reading
Some Tools

39. THANKS!
Any questions?
Find me at:
@OnlineSellerUK
Email: ps@onlineselleuk.com
Landline: 029 2236 2596 Mobile: 0751 88 39629
www.onlineselleruk.com