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Traditionally Amazon Advertising has been focussed on keywords until very recently when they rolled out Product Targeting and Category Targeting. I have successfully tested both and found they can be better than keywords targeted ads.
How to Create Amazon Advertising Campaigns Without Targeting Any Keywords
How to create Amazon
Advertising campaigns without
targeting any keywords
Prabhat Shah // Daytodayebay
It is about time invest more of
our time on Amazon
Advertising alongside Google!
⅔ of US
their search for
Some clients who sell products on
Amazon are moving between 50 & 60 %
of their allocated Google search ad
dollars specifically to Amazon. The shift
amounts to hundreds of millions of
dollars a year, he noted.
Amazon isn’t taking over the online
advertising business today.
And it likely won’t take over the online
advertising business in the next 4-5
It is however, playing an increasingly
important role in the lives of consumers,
and companies that operate within
specific verticals and in the e-commerce
For those companies, ignoring Amazon’s
advertising potential and the potential
impact it can have on their business
would be short-sighted.
Just a quick intro…..
✔️ Working with Amazon Sellers since 2007.
✔️ Currently working with Amazon consultancy with a 5
members of our UK team.
In the next 15 mins I will be sharing my Amazon
Advertising experience, I learnt over the past few years.
This talk is all about creating
a successful Amazon Ads
Let’s start with a quick intro
to different types of Amazon
Sponsored Brands Ads
Formerly known as headline search ads – these
ads are displayed above the search results
Sponsored Product Ads
These are displayed at the top of bottom of a
search results page – and you may not realise
but they can also be displayed on a product
Product Display Ads (PDAs)
This ad type targets and is displayed on a set of
products based on your targets.
This enables you to create cross sell or upsell
opportunities on your own product pages, steal
sales from a competitor or position your
products with complementary items.
Most of the Amazon
Advertising works like
Google Ads in general
based on keywords.
With an exception of
Product Target and
Category Target Ads
What is Product
This is new to most advertisers and is geared
towards targeting any products on Amazon.
Your product is displayed at the bottom of a
targeted product detail page under “Sponsored
products related to this item or just below the
key features” product as seen in picture below.
How to Create Product Target Ads?
Suggested – based on your product
Search –by ASIN or keywords to add
Entire List – Add list of ASINS
3 Strategies you can use
#1 Target competitor products with your best sellers
or entry level products
#2 Complement similar products often sold with
yours or bought by the same audience
#3 Block with your own products by cross selling
or upselling products
These are created with product targeted ads and
target shoppers in a certain category. Displaying your
product at the bottom of product detail page under
“Sponsored products related to this item” as seen in
the picture below.
What is Category
How to create category target ads?
Target suggested category and
Use search function to find other
2 Strategies you can use
#1 Target specific sub-product category