1. Launch of Designer Debit Cards

3. The new India and its aspirations

4. Stocktaking

6. Research shows that people interact with their debit or credit cards at an average of 9 times a month – at a shopping mall, a restaurant, a movie theatre, online, an ATM etc.

7. Much more than they do with any other touchpoint, making the card the true face of of a bank In short, the card is the Unacknowledged Brand Ambassador

8. In the pecking order of the wallet, the position of the card amongst the several that we hold today, decides the importance of that card

9. Hence we need to undertake a Journey to the top of the Wallet

10. India Today India has undergone a sea change in the last decade. Cultures have amalgamated to give birth to a new one, our mindset has evolved, interaction with institutions have changed tremendously and traditional concepts have given way to newer ones. As a result, products and services that we deemed once great do not hold up similarly today. The Discman has given way to the iPod, a huge chunk of Orkut’s database has shifted to Facebook. People’s outlook on and interaction with money is not far behind in this change.

12. Fragmentation of institutions

13. Challenging stereotypes to build contemporary codes

15. Accepting fate

16. Lived with restraint

17. Lived with whatever was doled out to us

18. Today, unbridled optimism

19. Manifold increase in opportunities

20. Constantly striving for more

21. Even recession hasn’t scarred the hopes for ‘India Shining’

22. Means not as important as the end

23. Success as a state of mind

25. A unified experience across India

26. An exposure to ‘urban-ness’

27. Democratization of lifestyle: ‘I belong’

28. An access route

29. Constant exploration

32. Always seeking more

33. Filtering out the cattle class

34. Catering to an urban mindset

35. Evolved sensibilities as a result of heightened exposure

36. Constantly seeking out a barrier – malls are now hygiene

38. No longer obsessed with India’s poverty but with its future

40. Money as legacy

41. Money – root of all evil (spiritual outlook)

42. Regarded with trepidation

43. Today, seen as source of energy that makes our lives electric

44. Definite transition from spirituality to materialism

45. Movement from a static concept of money

46. Money as the enabler of experience

47. Everything is possible

48. Credit no longer a dirty word

50. Where do we fit in?

52. Does the current card – look, feel, branding take away the privilege ?

54. Against the current Indian mindset – where everyone wants to be treated as having arrived, of being recognized

55. ‘Salary account’: Card of the masses

57. Debit cards play second fiddle to credit cards

58. Credit Cards

59. Has glorified an almost derogatory term - karza

60. And today enjoy a much higher flash value

61. Not only have banks not tapped pride in spending ‘your own money’ but also relegated it into oblivion

62. Debit: In tune with Indian sensibility

63. ‘Mehnat ka phal’

67. Here, Design is the Key to disruption clutter Design! disruption clutter

68. the consumer insight!

69. anything that is visible to others, has to look good …say something about me. I want people to notice me, think I am different, am kewl. I want to stand out.

70. answeringa few questions?

71. Does your mobile look good? Do you care how your landline looks?

72. Does your Watch look good? Do you care how the alarm clock in your room looks?

73. Does your Wallet look good? Do you care how the safe in the house/bank looks?

74. Answer this!

75. money withdrawal device anytime, anywhere money swipe for shopping %, surcharges, calculations, withdrawal slips Debit card Debit card (A lifestyle statement)

76. Provocations: Does a debit card have to be only horizontal ? – can’t it be vertical? Does a debit card have to be only in one colour? – can’t it be in multiple colours? Does a debit card have to have only minimal, muted & sober motifs? – can’t it have vibrant motifs & colours? Does a debit card have to be only in one shape? – can’t it be of different shapes?

77. Hence, the Intention!

78. HSBC, Barclays, Stan Chart etc; Designer Cards !!! = kwel swipes ICICI, SBI, HDFC etc;

79. Thank You By RiteshKanani – 114 Aakriti Bhatia Advertising , SIMC