CTF - Social Media Basics

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Slides from 4/14/11, given to the Child Abuse & Neglect Prevention Conference in Jefferson City, Missouri. Social Media 101: Concrete Tips for Getting Started

Technology

Social Media for Nonproﬁts 101
Concrete Tips for Getting Started

David Brazeal
Squirt Cheez Media
www.squirtcheez.com

david@squirtcheez.com
twitter.com/dbrazeal
417.766.6997

Overview
What is (& isn’t) social
media?

Why does it matter?

How can you get started?

Why does it
matter?
The evolution of
Internet search

CHILDREN’S TRUST FUND
FACEBOOK.COM/MISSOURICTF

CHILDREN’S TRUST FUND
TWITTER.COM/MISSOURICTF

CHILDREN’S TRUST FUND
INTEGRATED PUBLIC RELATIONS

SEABOARD HEALTH CARE SEARCH
TWITTER.COM/SEABOARDHCS

PREVENTIVE SERVICES PROGRAM
WWW.MOHEALTHYSMILES.COM

OFFICE OF RURAL HEALTH
RURALSPOTLIGHT.COM

DIVISION OF ALCOHOL & DRUG ABUSE
KIDSCASTRADIO.COM

PHELPS COUNTY REG MEDICAL CTR
YOUTUBE.COM/PHELPSCOREGMEDCTR

Questions?

David Brazeal
Squirt Cheez Media
www.squirtcheez.com

david@squirtcheez.com
twitter.com/dbrazeal
417.766.6997

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Jordan Toolsee Discussion Board 4 - Social Media Collapse Discussion Board 4 Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time. Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website. Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc. “I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do ...

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CTF - Social Media Basics

1. Social Media for Nonproﬁts 101 Concrete Tips for Getting Started David Brazeal Squirt Cheez Media www.squirtcheez.com david@squirtcheez.com twitter.com/dbrazeal 417.766.6997

2. Overview What is (& isn’t) social media? Why does it matter? How can you get started?

3. What isn’t social media?

4. What isn’t

5. What isn’t

6. What is

7. What is

8. Why does it matter? The evolution of Internet search

9. Why does it matter? The evolution of Internet search

10. Why does it matter? The evolution of Internet search

11. Why does it matter? The evolution of Internet search

12. CHILDREN’S TRUST FUND CTF4KIDS.ORG

13. CHILDREN’S TRUST FUND CTF4KIDS.ORG