1.
COOL VENDOR IN EDUCATION 2014
As a hardware and software solution, zSpace delivers lifelike interactive experience
by integrating the latest AR/VR technology in a desktop computer. zSpace utilizes
three sensory characteristics (Perception of Depth, Ability to Look Around,
Kinesthetic Realism) to create a natural and intuitive product.
WINNING THE COOL VENDOR
Unleash the passion within analysts:
Challenges in marketing for zSpace was
how to explain or demonstrate such a
unique product that was not in the market
at that time. So part of their meetings
with the analysts was to get them hands
on with the device and really appreciate it.
'Analysts become Ambassadors when they
fall in love with the product.'
USING THE COOL VENDOR
ANALYSTS RELATIONSHIP
Working with a channel partner located
in Europe to reach international
markets. zSpace have channel partners
in Asia, in Europe, and pretty much all
over the world. They are able to work
directly with trade magazines and press
and trade shows. In the US, most of
their channels sales are through
industry trade shows focused on the
education market.
VALUABLE INSIGHTS
CV logo is put in to
investors deck and in
other very high level
presentations, which
'does lend a very powerful
voice to the credibility of
the company and it's
amazing.'
The Gartner name goes
a long way. It's so
powerful…'Gartner
Cool Vendor
designation is probably
one of the best we have
ever received. '
FOR REFERENCE:
WWW.ENTREPRISESCANADA.CA
FOR REFERENCE:
WWW.ENTREPRISESCANADA.CA
Strong leader with focused strategy:
Mike Harper, the VP, was leading the
PR team at that time. There was a
big PR strategy to get the
technology out there in Google to be
talked about and known to people as
they had never really experienced
anything quite like zSpace.
Type of targeted analysts:
Anybody that would take a meeting.
Initially started in the US, zSpace had some
travel overseas to the equivalent of the
Consumer Electronics Show, for example in
Berlin. They did a few international shows
because they thought that not reaching the
international analysts would be a
disservice to the company.
At the end of every press
release in the boilerplate,
zSpace mention that they are
a Cool Vendor winner.
Departments benefited the
most: Executive Management
(meeting with investors) and
marketing & sales.
zSpace has added an
awards section on their
career’s page to attract
new employees -
including CV
designation.
Explicit listing or mention as
Cool Vendor in press release,
website or article would be
really helpful. 'We don't have
any evidence saying we're a
Cool Vendor besides you
reaching out to us.'
MORE DETAILS ON COOL VENDOR FORUM 2018: HTTP://WWW.GARTNEROBSERVATORY.ORG/
GARTNER OBSERVATORY, A UEBS RESEARCH PROJECT