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AgencyNext New Media Tour

PR gurus will talk your ear off about the importance of, and their skill at, reputation management and visibility and perception bulding. That's all well and good. But PR that doesn't improve an organization's bottom line isn't worth much.

Our mission is to provide the most cost-effective public relations and marketing communications solutions available, and in recognition that the big-retainer world of establishment firms with lingering legacy solutions, has changed. Today, an increasingly transparent, direct, high velocity communications environment demands something new and better.

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AgencyNext New Media Tour

  1. 1. A Guided Tour of New Age Public Relations
  2. 2. Effective public relations tactics are now: <ul><li>Online </li></ul><ul><li>Fast </li></ul><ul><li>Analytical </li></ul><ul><li>Community-driven </li></ul><ul><li>24x7, worldwide </li></ul><ul><li>“ Influencing the influencers” is no longer the only choice </li></ul><ul><li>It’s about authenticity, thought-leadership, competitive edge and immediacy </li></ul>
  3. 3. What does AgencyNext mean for clients? <ul><li>Agency New </li></ul><ul><ul><li>“ New” because we have unique expertise in developing and leveraging multiple campaigns and media formats </li></ul></ul><ul><li>Agency Now </li></ul><ul><ul><li>“ Now” because online enables instant response, equalized voice and zero-tolerance for competitors </li></ul></ul><ul><li>Agency Know </li></ul><ul><ul><li>“ Know” because results are measurable </li></ul></ul>
  4. 4. Can a new approach help your company? <ul><li>Traditional news has a shelf life of 36 hours - if it is noticed at all </li></ul><ul><li>Most of the trade media won’t think you’re big enough or important enough to cover initially </li></ul><ul><li>The business press will care only when, and if, you start to topple the establishment </li></ul><ul><li>But…customers and prospects care… and now, at long last, you can talk with them directly </li></ul><ul><li>PS: they’re tired of the traditional media, too </li></ul>
  5. 5. What’s new, what’s changed? How can you take advantage? <ul><li>Few of your competitors, small or large, are online/blog centric… this is a huge chance to define the online conversation </li></ul><ul><li>Real talk, edginess, and online debate has a long shelf life… it draws a crowd </li></ul><ul><li>We can measure the value of what you say, how you say it… who reads it, why, and what do they do with the information </li></ul>
  6. 6. What are the best press channels? <ul><li>Some of the best channels are not “press” at all… </li></ul><ul><li>“ Private Relations” </li></ul><ul><li>direct to customers, prospects, partners, affiliates, developers </li></ul><ul><li>Online communities of experts </li></ul><ul><li>The trades and business press still matter… </li></ul><ul><li>but focus on them must be integrated with online activities </li></ul>
  7. 7. The ‘big idea’ behind blogging… <ul><li>Bypass the “media middlemen” </li></ul><ul><li>Leverage the affordable, vast and speedy reach of the Internet worldwide… </li></ul><ul><li>A blog that develops traction far surpasses any other available trade or business press communication with </li></ul><ul><li>1. Better reach… </li></ul><ul><li>2. Lower cost per influence or hit… and… </li></ul><ul><li>3. Higher frequency at which you can reach & influence </li></ul><ul><li> prospects </li></ul>
  8. 8. … and the benefits it can offer a company? <ul><li>Blogs redirect the flow of information from your company directly to the reader </li></ul><ul><li>- No filtering, no artificial “balance” </li></ul><ul><li>Direct relationships with and among the online ‘thought leaders’ </li></ul><ul><li>The ability to directly “shape heads” </li></ul><ul><li>- Information that people decide on their own to read regularly is significantly more powerful information than words pushed at them </li></ul>
  9. 9. What does corporate blogging require? <ul><li>Blogs have to be real, opinionated, timely, independent and of meaningful content to people </li></ul><ul><li>A blog has to be refreshed all the time…it is not an event, it is an activity </li></ul><ul><li>As an everyday, audience-building, traffic-building effort blogging takes an astonishingly large amount of resource to do correctly </li></ul><ul><li>The content and overall POV have to be powerful </li></ul><ul><li>A blog will not have an instantaneous effect… they build </li></ul><ul><li>A healthy, and necessary, irreverence isn’t something some corporations come to naturally </li></ul>
  10. 10. What should I expect if I engage AgencyNext? <ul><li>Gain, claim and sustain market leadership </li></ul><ul><li>Deter other would-be competitors </li></ul><ul><li>Delay purchase decisions in favor of competitive product </li></ul><ul><li>Appear bigger </li></ul><ul><li>Sell more product faster at higher margins over shorter sales cycles at a lower cost of sales </li></ul><ul><li>Generate more leads of higher quality, more quickly and at a lower cost per lead </li></ul><ul><li>Get larger first-time orders; get more repeat business sooner </li></ul>
  11. 11. Other useful links… <ul><li>How blogging can better your business </li></ul><ul><li>PR ROI </li></ul><ul><li>Detailed whitepapers </li></ul><ul><li>Contact us </li></ul>