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Channel Institutions (Module 3)

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Amity Business School MBA (M&S), Class of 2010, Semester II DISTRIBUTION AND LOGISTICS MANAGEMENT SANJEEV TANDON
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Module:iii, Channel institutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],Define the MISSION Set Company Objectives And Goals Design the Business Portfolio Plan Strategies
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[object Object],[object Object],PRICE Q U A L I T Y HIGH HIGH MEDIUM LOW MEDIUM LOW Premium strategy Over Charging strategy Rip-off strategy High-value strategy Super-value strategy (loss leader) Medium-value strategy Good-value strategy False economy strategy Economy strategy
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Quality logistics operations Market research Finance purchasing Technology Merchandise mix Location Communication mix Pricing Strategy Service mix
14- Retailer Marketing Mix Decisions
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14- The product assortment, the services mix, and the store atmosphere are used by retailers to differentiate their business from the competition. Select two retailers from your local area and discuss how each store differs with respect to the three variables above. Discussion Question
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Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],Types of Wholesalers
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Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],Types of Wholesalers
14- Figure 14-2: Wholesaler Marketing Mix Decisions
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wholesaling 14-
[object Object],[object Object],[object Object],[object Object],Wholesaling 14-
[object Object],[object Object],[object Object],Wholesaling 14- Wholesaler McKesson offers pharmacists a wide range of online resources
Franchising The Basics
Franchising ,[object Object],[object Object]
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Advantages to the Franchiser ,[object Object],[object Object]
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Disadvantages of Franchising ,[object Object],[object Object],[object Object],[object Object]
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Standard Franchising Arrangements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contracting “Terms” ,[object Object],[object Object]
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14- Mall of America hosts over 520 specialty stores, 49 restaurants, and a theme park

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Channel Institutions (Module 3)

  • 1. Amity Business School MBA (M&S), Class of 2010, Semester II DISTRIBUTION AND LOGISTICS MANAGEMENT SANJEEV TANDON
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  • 26. Quality logistics operations Market research Finance purchasing Technology Merchandise mix Location Communication mix Pricing Strategy Service mix
  • 27. 14- Retailer Marketing Mix Decisions
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  • 29. 14- The product assortment, the services mix, and the store atmosphere are used by retailers to differentiate their business from the competition. Select two retailers from your local area and discuss how each store differs with respect to the three variables above. Discussion Question
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  • 41. 14- Figure 14-2: Wholesaler Marketing Mix Decisions
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  • 64. 14- Mall of America hosts over 520 specialty stores, 49 restaurants, and a theme park

Editor's Notes

  1. Amity Business School