Worksheets used in Goyette presentation - communications planning for public employees

1. 19050-586740<br />2305050561975Morning Exercise: Find out who your friends are…<br />My most important allies are?<br />Name/OrganizationWhat they bring to the table – communications, stories, experts, funds<br />My toughest opponents are? <br />Name/OrganizationWhat makes them so tough?<br />3044190-312420118110-571500<br />Morning – Becoming an Ambassador for my POA<br />My POA & The Opportunity Ahead: Can I quickly summarize the opportunities for my officers and my community? What can I (uniquely) add to the on-going dialogue?My Vision: Why am I connected to this work? Was there a moment, a story that validated my choice – describe with great granularity. What is my unique role? What is my vision for success? Target Audiences: Who needs to hear my/our voices? Where will my voice be heard? How can I use my voice in new ways? List with as much specificity as possible.Prove it: - What successes do I have to share? What kind of Partners / Leaders are involved? What is the measurable impact on today? Tomorrow?Bonus Questions: What question do I hope does not get asked? How can I get ready for it?Who is already doing this well in my community (Who is a good communicator?) What can I learn from them?<br />Communications Planning in a Box<br />Understanding the 5 basic questions in any communications interaction. Knowing this – how might you apply it to your current interactions when talking about your school? <br />What’s your news? What is your path to reach your vision? What is your “Solution” or “Call to Action?”Who needs to hear it? (What audiences)?- Parents- Community Leadership- VotersIn what format?- Personal conversations- Op-eds / Success stories in media- “Thought Leadership” - Ambassador to certain audiencesBy when?- Unique timing & opportunities- Calendar-driven From whom?- What voices can you access? - Yours? - What “role” are you playing?<br />3044190-205740270510-419100<br />Storytelling Interview Worksheet (Take Home Exercise)<br />Listening is key….interview another officer and craft his/her story<br />1. What are you proudest of?2. Who was involved?3. What did they do?4. What did it matter?5. When did this happen?<br />6. What are the details? Fill in the most you can.7. What did you/they overcome?8. What is the larger lesson/learning?9. What legacy remains today?<br />-110490-464820<br />2457450716280Afternoon Exercise – What do we bring to the fight?<br />My organization’s best asset is…My leadership is…My community would describe our POA as…My POA’s biggest weakness is…When it comes to engaging with the City Council / Board of Supervisors, here’s what we do best…<br />