Learn how TradeDoubler can help your company make more sales/profit from their online activities by leveraging the power of affiliate marketing.

1. TradeDoubler Daniel Desmond 21/07/2011

2. Agenda Why we can help you The performance marketing landscape Our Performance network - what we have to offer Why brands work with TradeDoubler Advertisers who have worked with us CPL Case Study CPC Case Study CPS Case Study The TradeDoubler Team

3. TradeDoubler Performance Overview 2011* 263,006 Sales 8,916,112 Unique Visitors 10,662,547 Clicks €12,697,052 6,500 Publishers * To May 2011 21/07/2011 3

5. Generating massive reach

6. Hugenumberofsmallerwebsites (longtail)

7. Generating users with specific interests

8. This is where TradeDoubler operatesSpecific Interest Amount of websites Website Visitors Amount of websites Website Visitors

9. Our Performance network 21/07/2011

10. Opportunities with TradeDoubler IE Through Non-Traditional Display 21/07/2011

11. Advertisers using TradeDoubler IE Performance Network All of these advertisers have worked with us on CPL, CPC or CPS Activities

12. Case Study - CPL Client: Charity Brief: Generate Sign-ups for charity fast 12 Fields of Data captured Duration 23 days Strategy: Performance media network optimised daily towards the best conversion rate. Also utilised blind CPM network to drive awareness which was tracked to conversion Results: 2,200,000 Impressions 1,586 unique visitors 80 registered sign-ups On average, each sign-up raised €75 in sponsorship

13. Case Study - CPL Client: Hyundai Brief: Generate 1000 sign-ups for a newsletter with a chance to win one of several €20 Fuel vouchers Duration: 5 Weeks Strategy: Performance media network optimised daily towards the best conversion rate. Results: 1,156 unique visitors 1000 registered sign-ups “ICAN have worked with TradeDoubler on several display campaigns in the last year for premium drinks brands Last November they successfully delivered a competitive Cost Per Lead campaign, over a 5-week period, for a leading brand within the automotive industry (Hyundai). We can always rely on TradeDoubler to deliver targeted, quality leads for our campaigns and, for this reason, we have a long and successful relationship with them.”

14. Case Study FMCG - CPS Client: Tesco Brief: Drive new customer acquisitions Duration: Ongoing (affiliate) – Started April 2011 Strategy: Work directly with select publishers on performance network to drive new customer sign-ups Offer reduced commissions to publishers but increased voucher offers to first time consumers Results: Months 1-3 2011 vs Months 4-6 2011 = 91% increase in new customer acquisitions

15. Case study – CPC (NI) Client: Ulster Bank NI Brief: Generate 1500 Clicks to dedicated landing page Duration: 3 weeks Strategy: Blind network targeting Northern Irish IP’s. Tailored daily towards the best conversion rate. Results: 2,136,000 Impressions 1,500 visitors

16. Case Study - CPC Client: Buy4Now Brief: Generate 3000 Clicks to site in run up to Christmas period Duration: 8 weeks Strategy: Blind network targeting female, entertainment and lifestyle channels. Optimised to ensure delivery was smooth and key business times were available Results: 3,600,000 Impressions 3000 visitors Repeat booking for January sales for additional 3000 clicks PLUS CPL Campaign to drive 2500 Lead in February

17. Agency Rate Cards

18. TradeDoubler IE Rob Wilson Managing Director UK & Ireland Sales Director Ire Daniel Desmond Head of Operations Patrick Murphy Network Director Sanjit Atwal Account Manager Nicola O’Reilly Publisher Development Damian Lynch Technical Support team Account Manager