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Identify
• Define
user
concerns
Questions
• Questions
your
personas
ask
Answers
• Plan
content
plan to
answer
questions
Map
• Map
content to
the buying
process
Create
• Create
keyword
optimised
sharable
content
@JudithLewis @decabbit
@JudithLewis @decabbit
@JudithLewis @decabbit
@JudithLewis &#LAC2018
@JudithLewis @decabbit
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