How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit
•
1 j'aime•997 vues
This talk will be filled with practical advice for getting to grips with the existing content on the site, how it is working for you, how to identify opportunities to optimise, how to handle the changes in the content on the site, the fears common when deleting existing content, managing clients or bosses when looking at removing or repurposing content they are emotionally wedded to but which does not work, and more. This is a practical talk around work done for clients showing what worked and actual charts and work though for privacy the details of the URLs are hidden. This was from the Search and Content Summit put on by BrightonSEO
Recommandé
Recommandé
Contenu connexe
Similaire à How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit
Similaire à How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit (20)
Plus de Judith Lewis
Plus de Judith Lewis (18)
Dernier
Dernier (20)
How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit
- 1. @JudithLewis @decabbit #BrightonSEO @JudithLewis @decabbit
- 8. @JudithLewis @decabbit #BrightonSEO Identify • Personas – define concerns and understand motivations and needs Questions • What questions do your personas ask at each stage of the buying process? Answers • Develop a content plan that answers these questions Map • Map answers to stages in buying process and pair with keyword plan Create • Create keyword optimised sharable content that adds value and answers questions
- 36. @JudithLewis @decabbit #BrightonSEO Which content brings in traffic? Which content inspires action? Which keywords should I focus on? Where can we improve CTR?
- 38. @JudithLewis @decabbit #BrightonSEO @JudithLewis &#LAC2018