This is not a complete list of answers, but it will give you an idea.

1. 10 QUESTIONS
YOUR CUSTOMERS WOULD ASK
FOR SOCIAL MEDIA
http://dealsend.eu
http://twitter.com/dealsend
the answers

2. Introduction
Michael Stelzner, author of the book Writing White Papers: How to Capture Readers
and Keep Them Engaged, commissioned a recent study that simply asked:
What question about marketing with
social media do you most want answered?

3. Questions Summary
What are the best tactics to use?
How do I measure the effectiveness of social media?
Where do I start?
How do I manage the social balance?
What are the best sites and tools out there?
How do I make the most of my available time?
How do I find and focus my efforts on my target audience?
How do I convert my social media marketing efforts into tangible results?
How do I cohesively tie different social media efforts together?
Does social media marketing work, and if so, how effective is it?

4. What are the best tactics to use ?
Promotion:
• Sales / Offers via Facebook /
•
Twitter
Flash Games
•
• Customer Services via Twitter
Viral Campaign
• Enhance Brand Name via
Advertising:
Youtube / Flickr
• Overall: Company Site / • SEO / SEM
Company Blog
• Google Adwords
• Flash Banners

5. How do I measure the effectiveness of social media ?
• Facebook: Fans
• Twitter: Followers
• Site/ Blog: Page views - Visitors
• Flickr / Youtube: Views
• Promotion / Advertising: Hits

6. Where do I start?
EVERYWHERE

7. How do I manage the Social Balance ?
As shown above, it’s not difficult from a “Friend” to become a “Spammer”.
There is only one rule:
The more you “sharing” the better reactions you have.

8. What are the best sites and tools out there ?
Depends on the business:
A basic Social Media Mix can be:
• Facebook
• Twitter / FriendFeed
• Youtube
• Flickr
Important: As the Internet ecosystem is constantly change, there are NO best sites. There are
“trends” we follow, the faster we adopt the trends the better results will have.

9. What are the best sites and tools out there ?
Tools:
There are 3 categories of tools:
Content (writing, editing etc) - Send the information
Monitoring (twitter search etc) - Track the information
Measuring (g. analytics etc) - Evaluate the information

10. How do I make the most of my available time
This is not a corporate question (however):
In Social Media, there are no time limits, there are time frames.
1. Work on the time frame which is most efficiency for your business.
2. Send the information you want.
3. Reply to feedback.
4. Stay connected

11. How do I find and focus my efforts on my target audience?
Unfortunately there is no “target audience”, there is a community.
All efforts must be targeted on building a community

12. How do I convert my social media marketing efforts into
tangible results?
Depends on the company and campaign strategy.

13. How do I cohesively tie different social media efforts
together ?
All social media activities have to have the same starting/ending point:
1. Blog / Site
2. FB account
3. FriendFeed

14. Does social media marketing work, and if so, how effective
is it?
Social Media is another communication channel for you business.
The budgets on online advertisement is increasing.
Keep in mind:
YOU DON’T SELL
THEY BUY