SlideShare une entreprise Scribd logo
1  sur  3
Media Release
             The Global Economic Environment Dictates
               Businesses Must Have a Digital Presence
Monday June 11, 2012.        After several years of examination, speculation and
procrastination, companies have finally realized that social media has moved beyond
the realm of a passing fad said J.D. Gershbein, CEO of US based Owlish
Communications. The Social Media Revolution has spawned legions of evangelists,
opportunistic marketers and consultants who extol the virtues of a presence on multiple
platforms.

Commenting on the Social Media Revolution, Gershbein said, “LinkedIn has emerged
as the de facto site for professional networking, savvy businesspeople are stepping up
and stepping out, interacting with regularity and innovating around it.”

“It is impossible to deny the relentless popularity of the site as an instrument of personal
branding, lead generation and customer engagement. For those who attach value to
their social networking efforts, and invest the time in learning LinkedIn, the results can be
game-changing.”

Today’s business environment dictates the need for a strong digital presence. In our
Internet society, the process of researching products, services, enterprises and, yes,
people, is now habit.

The business intelligence that can be gleaned through LinkedIn activity – both at the
individual and company levels – carries greater weight in decision-making. With
increasing frequency, professionals in all walks of business, and in all corners of the
world, are reaping the benefits of using LinkedIn.

They are doing so through energetic self-representation, strategic content marketing,
judicious network building, and purposeful, ethics-based communication.

According to Gershbein, LinkedIn is the greatest relationship accelerant we have in
business today.

“By presenting well, nurturing your network and creating value through timely, value-
added messaging, your activity increases, you have more (and better) meetings, build
trust quicker and close more business” said Gershbein.

“Success in using LinkedIn is completely self-directed; there are no shortcuts. One’s due
diligence must not be limited to sporadic logins and a few brief perusals per week.
Those that are leveraging the site to its full advantage are highly proactive participants
who realize that business relationships are more fragile and strategic than ever and
require ongoing attention.”

Although you can learn a lot about the business world by being a spectator on
LinkedIn, you can’t expect to achieve a global standing if you’re stuck in idle.

As your online community grows, your universe shrinks, and your reach will expand
beyond boundaries and borders.         You will inevitably be in more meaningful
conversations. Bigger networks lead to bigger opportunities.

The LinkedIn groups, too, play a critical role in expanding global reach.

By design, there are many groups that cater to globalization – both from a business and
human interest standpoint – and engender cross-cultural exchange. Even those groups
with a decidedly local or regional emphasis can digitally place you shoulder-to-
shoulder with like-minded people, prospects and potential enterprise partners in other
countries.

Aside from providing greater access to new markets, as well as new ideas to penetrate
them, LinkedIn group interactions foster a sense of global camaraderie that heretofore
could not be achieved without a great deal of legwork and many man-hours.

Group discussions, when negotiated properly and leveraged advantageously, can be
an individual’s springboard to thought leadership.

Thanks to immense innovation in technology, business around the world is conducted in
real time, 24/7/365, and with stunning precision.

Gershbein added, “At no point in the history of mankind have we been able to access
information about the world in which we live with such immediacy and ease. As social
networking has slotted into daily routine and lifestyle, the pervasive need to be in the
know has moved well beyond the workspace.

“We are constantly in operation and conversation, moving swiftly from task-to-task.
There seems to be no delineation between the physical office and life at home. Many
people feel that there is simply too much at stake to shut down entirely.”

LinkedIn is at once global and mobile. The ability to drive a business dialog from half a
world away on a device that fits into the palm of our hand is, in a word, remarkable.

Gershbein concluded, “There is an irrepressible reality that LinkedIn imposes on
businesspeople today. LinkedIn has unified professionals across corridors and countries.
The potential of becoming a global entity in commerce exists for every user.”

“The benefits derived from active involvement on LinkedIn are immense and new
success stories are being written every day.”

ENDS

Issued by Joe Perri & Associates Pty Ltd

Media enquiries:              Mr. J.D. Gershbein
                              Owlish Communications    www.owlishcommunications.com
                              Tel:                     +61 1 847 651 8989
                              Email:                   jdg@owlishcommunications.com
Notes to the Editor: J.D. Gershbein (pictured) is the CEO of Owlish Communications and a specialist in
                the art and science of LinkedIn. Drawing upon his background in business writing, traditional
                marketing, industrial/organizational psychology, neuroscience, broadcasting and improvisational
                comedy, J.D. is blazing a trail as one of the most original personalities in social media.

                  He is a globally acclaimed speaker and frequent media contributor who is helping advance the
                  collective awareness of LinkedIn and inspiring opportunity-oriented professionals in all walks of
                  business.
He has been featured on FOX TV News and WGN AM Radio and on prominent business talk shows coast-to-coast.
He blogs for NBC Chicago and SUCCESS Magazine, and writes feature stories for LinkedIn & Business (Li & B) Magazine
and other notable publications. Additionally, he serves a LinkedIn strategic adviser to several prominent Chicago,
Illinois-based business organizations and civic groups.

J.D. Gershbein is also Adjunct Professor of Marketing at the Illinois Institute of Technology’s Stuart School of Business
where he teaches the school’s first-ever course in social media marketing. His first book, an exploration of the
psychology and behaviours in and around social business, is slated for publication in 2012.

Contenu connexe

Tendances

JCSI Social Staffing Webinar
JCSI Social Staffing WebinarJCSI Social Staffing Webinar
JCSI Social Staffing WebinarJCSI
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesTerry Powell
 
Explode your LinkedIn Network 2
Explode your LinkedIn Network 2Explode your LinkedIn Network 2
Explode your LinkedIn Network 2John Leddin
 
The Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageThe Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageLars Voedisch
 
Nhrd journal aug 2013
Nhrd journal aug 2013Nhrd journal aug 2013
Nhrd journal aug 2013Gautam Ghosh
 
Campus Recruiting With Social Media
Campus Recruiting With Social MediaCampus Recruiting With Social Media
Campus Recruiting With Social MediaSidneyeve Matrix
 
Social Media and Coaching ICF 2013
Social Media and Coaching ICF 2013Social Media and Coaching ICF 2013
Social Media and Coaching ICF 201333 Emeralds
 
Building authentic and well positioned working communities
Building authentic and well positioned working communitiesBuilding authentic and well positioned working communities
Building authentic and well positioned working communitiesJean-Yves Huwart
 
Opportunities to connect coworking spaces in South Africa
Opportunities to connect coworking spaces in South AfricaOpportunities to connect coworking spaces in South Africa
Opportunities to connect coworking spaces in South AfricaJean-Yves Huwart
 
Social Workplace : the next chapter
Social Workplace : the next chapter Social Workplace : the next chapter
Social Workplace : the next chapter Jean-Yves Huwart
 
Linkedin training testimonials
Linkedin training testimonialsLinkedin training testimonials
Linkedin training testimonialsDoug Starks
 
Digital culture change workshop
Digital culture change workshopDigital culture change workshop
Digital culture change workshopBrilliant Noise
 
Social media for internal communications
Social media for internal communicationsSocial media for internal communications
Social media for internal communicationsView Strategic PLC
 
Socializing Human Resources
Socializing Human ResourcesSocializing Human Resources
Socializing Human ResourcesMatrixMediaFX
 
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppSocial Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppEarthsite
 
Success with Social Media (Marketing 3.0)
Success with Social Media (Marketing 3.0)Success with Social Media (Marketing 3.0)
Success with Social Media (Marketing 3.0)Bonopoly
 
Digital fluency 21st century critical virtual workplace skillset
Digital fluency   21st century critical virtual workplace skillsetDigital fluency   21st century critical virtual workplace skillset
Digital fluency 21st century critical virtual workplace skillsetDavid Smith
 

Tendances (20)

JCSI Social Staffing Webinar
JCSI Social Staffing WebinarJCSI Social Staffing Webinar
JCSI Social Staffing Webinar
 
Kayla Resume 2
Kayla Resume 2Kayla Resume 2
Kayla Resume 2
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologies
 
Explode your LinkedIn Network 2
Explode your LinkedIn Network 2Explode your LinkedIn Network 2
Explode your LinkedIn Network 2
 
The Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageThe Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital age
 
Nhrd journal aug 2013
Nhrd journal aug 2013Nhrd journal aug 2013
Nhrd journal aug 2013
 
Campus Recruiting With Social Media
Campus Recruiting With Social MediaCampus Recruiting With Social Media
Campus Recruiting With Social Media
 
Social Business - Why? What? How?
Social Business - Why? What? How?Social Business - Why? What? How?
Social Business - Why? What? How?
 
Social Media and Coaching ICF 2013
Social Media and Coaching ICF 2013Social Media and Coaching ICF 2013
Social Media and Coaching ICF 2013
 
Building authentic and well positioned working communities
Building authentic and well positioned working communitiesBuilding authentic and well positioned working communities
Building authentic and well positioned working communities
 
Opportunities to connect coworking spaces in South Africa
Opportunities to connect coworking spaces in South AfricaOpportunities to connect coworking spaces in South Africa
Opportunities to connect coworking spaces in South Africa
 
Social Workplace : the next chapter
Social Workplace : the next chapter Social Workplace : the next chapter
Social Workplace : the next chapter
 
Linkedin training testimonials
Linkedin training testimonialsLinkedin training testimonials
Linkedin training testimonials
 
Digital culture change workshop
Digital culture change workshopDigital culture change workshop
Digital culture change workshop
 
Social media for internal communications
Social media for internal communicationsSocial media for internal communications
Social media for internal communications
 
Socializing Human Resources
Socializing Human ResourcesSocializing Human Resources
Socializing Human Resources
 
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppSocial Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeyShepp
 
Success with Social Media (Marketing 3.0)
Success with Social Media (Marketing 3.0)Success with Social Media (Marketing 3.0)
Success with Social Media (Marketing 3.0)
 
Digital fluency 21st century critical virtual workplace skillset
Digital fluency   21st century critical virtual workplace skillsetDigital fluency   21st century critical virtual workplace skillset
Digital fluency 21st century critical virtual workplace skillset
 
Ghost Executive Group
Ghost Executive GroupGhost Executive Group
Ghost Executive Group
 

En vedette

VINCOD @ #WBIS Business Award 2013
VINCOD @ #WBIS Business Award 2013VINCOD @ #WBIS Business Award 2013
VINCOD @ #WBIS Business Award 2013Vinternet
 
Règlement contest jain et tim dup
Règlement contest jain et tim dupRèglement contest jain et tim dup
Règlement contest jain et tim dupCeline Saint-Jean
 
Réglement jeu nina simone
Réglement jeu nina simoneRéglement jeu nina simone
Réglement jeu nina simoneconcours_deezer
 
26 economia del conocimiento
26 economia del conocimiento26 economia del conocimiento
26 economia del conocimientoProvident
 
Ebc menu 040612a
Ebc menu 040612aEbc menu 040612a
Ebc menu 040612agil98
 
MMP BOD Meeting Presentation
MMP BOD Meeting PresentationMMP BOD Meeting Presentation
MMP BOD Meeting Presentationmofeixu
 
Recycle Your Media Presentation
Recycle Your Media PresentationRecycle Your Media Presentation
Recycle Your Media PresentationRecycle Your Media
 
Generalidades ix (sna)
Generalidades ix (sna)Generalidades ix (sna)
Generalidades ix (sna)genosa
 
The Tradition and Science of Window Installations - Where are We Headed with ...
The Tradition and Science of Window Installations - Where are We Headed with ...The Tradition and Science of Window Installations - Where are We Headed with ...
The Tradition and Science of Window Installations - Where are We Headed with ...Graham Finch
 

En vedette (18)

VINCOD @ #WBIS Business Award 2013
VINCOD @ #WBIS Business Award 2013VINCOD @ #WBIS Business Award 2013
VINCOD @ #WBIS Business Award 2013
 
FINAL PSA
FINAL PSAFINAL PSA
FINAL PSA
 
ESOS Go Green
ESOS Go GreenESOS Go Green
ESOS Go Green
 
Règlement contest jain et tim dup
Règlement contest jain et tim dupRèglement contest jain et tim dup
Règlement contest jain et tim dup
 
Réglement jeu nina simone
Réglement jeu nina simoneRéglement jeu nina simone
Réglement jeu nina simone
 
Règlement jeu concours
Règlement jeu concoursRèglement jeu concours
Règlement jeu concours
 
26 economia del conocimiento
26 economia del conocimiento26 economia del conocimiento
26 economia del conocimiento
 
Ebc menu 040612a
Ebc menu 040612aEbc menu 040612a
Ebc menu 040612a
 
sarfraz cv
sarfraz cvsarfraz cv
sarfraz cv
 
PHP_CV_sg
PHP_CV_sgPHP_CV_sg
PHP_CV_sg
 
Certificado Moorlands
Certificado MoorlandsCertificado Moorlands
Certificado Moorlands
 
MMP BOD Meeting Presentation
MMP BOD Meeting PresentationMMP BOD Meeting Presentation
MMP BOD Meeting Presentation
 
Recycle Your Media Presentation
Recycle Your Media PresentationRecycle Your Media Presentation
Recycle Your Media Presentation
 
Generalidades ix (sna)
Generalidades ix (sna)Generalidades ix (sna)
Generalidades ix (sna)
 
Jacó - Patriarca
Jacó - Patriarca Jacó - Patriarca
Jacó - Patriarca
 
The Tradition and Science of Window Installations - Where are We Headed with ...
The Tradition and Science of Window Installations - Where are We Headed with ...The Tradition and Science of Window Installations - Where are We Headed with ...
The Tradition and Science of Window Installations - Where are We Headed with ...
 
Environmental pollution (1)
Environmental pollution (1)Environmental pollution (1)
Environmental pollution (1)
 
Umesh_CV
Umesh_CVUmesh_CV
Umesh_CV
 

Similaire à Business Must Have a Digital Presence

LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...
LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...
LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...Sophia Fantis
 
15 min rds talk
15 min rds talk15 min rds talk
15 min rds talkGreg Fry
 
Industry networking using social media
Industry networking using social mediaIndustry networking using social media
Industry networking using social mediaSue Beckingham
 
Do you know how the ultra affluent use social media? Find out.
Do you know how the ultra affluent use social media? Find out.Do you know how the ultra affluent use social media? Find out.
Do you know how the ultra affluent use social media? Find out.The Social Executive
 
Pr when the public does most of the relating by john bell
Pr when the public does most of the relating by john bellPr when the public does most of the relating by john bell
Pr when the public does most of the relating by john bellJohn Bell
 
The New World Of Work - 2010
The New World Of Work - 2010The New World Of Work - 2010
The New World Of Work - 2010Steve Patrizi
 
Linked in slideshare from ndm
Linked in slideshare from ndmLinked in slideshare from ndm
Linked in slideshare from ndmNew Dawn Media
 
Social Media Revolution
Social Media RevolutionSocial Media Revolution
Social Media RevolutionKushal Setty
 
Graduate To LinkedIn (Preview)
Graduate To LinkedIn (Preview)Graduate To LinkedIn (Preview)
Graduate To LinkedIn (Preview)jrf4034
 
LinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingLinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
 
Linked In Presentation
Linked In PresentationLinked In Presentation
Linked In Presentationenvmod
 
Why Corporate Nigeria Should Join LinkedIn!!!
Why Corporate Nigeria Should Join LinkedIn!!! Why Corporate Nigeria Should Join LinkedIn!!!
Why Corporate Nigeria Should Join LinkedIn!!! Leke Oshiyemi
 
Open innovation meets social media
Open innovation meets social mediaOpen innovation meets social media
Open innovation meets social mediaStefan Lindegaard
 
UPDATE: Open Innovation Meets Social Media - Sept 2011
UPDATE: Open Innovation Meets Social Media - Sept 2011UPDATE: Open Innovation Meets Social Media - Sept 2011
UPDATE: Open Innovation Meets Social Media - Sept 2011Stefan Lindegaard
 
Edmonton Journal Capital Ideas
Edmonton Journal Capital IdeasEdmonton Journal Capital Ideas
Edmonton Journal Capital IdeasCameron Bayly
 
Unlocking linked in your free report
Unlocking linked in   your free reportUnlocking linked in   your free report
Unlocking linked in your free reportDan Richards
 
Sarah Brookes MA Thesis
Sarah Brookes MA ThesisSarah Brookes MA Thesis
Sarah Brookes MA ThesisSarah Brookes
 
Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011Stefan Lindegaard
 
The Future of Work and Leadership
The Future of Work and LeadershipThe Future of Work and Leadership
The Future of Work and LeadershipAdam Jorlen
 

Similaire à Business Must Have a Digital Presence (20)

LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...
LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...
LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...
 
15 min rds talk
15 min rds talk15 min rds talk
15 min rds talk
 
Industry networking using social media
Industry networking using social mediaIndustry networking using social media
Industry networking using social media
 
Do you know how the ultra affluent use social media? Find out.
Do you know how the ultra affluent use social media? Find out.Do you know how the ultra affluent use social media? Find out.
Do you know how the ultra affluent use social media? Find out.
 
Pr when the public does most of the relating by john bell
Pr when the public does most of the relating by john bellPr when the public does most of the relating by john bell
Pr when the public does most of the relating by john bell
 
The New World Of Work - 2010
The New World Of Work - 2010The New World Of Work - 2010
The New World Of Work - 2010
 
Linked in slideshare from ndm
Linked in slideshare from ndmLinked in slideshare from ndm
Linked in slideshare from ndm
 
Social Media Revolution
Social Media RevolutionSocial Media Revolution
Social Media Revolution
 
Graduate To LinkedIn (Preview)
Graduate To LinkedIn (Preview)Graduate To LinkedIn (Preview)
Graduate To LinkedIn (Preview)
 
LinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingLinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
LinkedIn Whitepaper by Gregg Towsley From Grow Plumbing
 
Linked In Presentation
Linked In PresentationLinked In Presentation
Linked In Presentation
 
Why Corporate Nigeria Should Join LinkedIn!!!
Why Corporate Nigeria Should Join LinkedIn!!! Why Corporate Nigeria Should Join LinkedIn!!!
Why Corporate Nigeria Should Join LinkedIn!!!
 
Open innovation meets social media
Open innovation meets social mediaOpen innovation meets social media
Open innovation meets social media
 
UPDATE: Open Innovation Meets Social Media - Sept 2011
UPDATE: Open Innovation Meets Social Media - Sept 2011UPDATE: Open Innovation Meets Social Media - Sept 2011
UPDATE: Open Innovation Meets Social Media - Sept 2011
 
Edmonton Journal Capital Ideas
Edmonton Journal Capital IdeasEdmonton Journal Capital Ideas
Edmonton Journal Capital Ideas
 
Unlocking linked in your free report
Unlocking linked in   your free reportUnlocking linked in   your free report
Unlocking linked in your free report
 
Sarah Brookes MA Thesis
Sarah Brookes MA ThesisSarah Brookes MA Thesis
Sarah Brookes MA Thesis
 
Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011
 
The Future of Work and Leadership
The Future of Work and LeadershipThe Future of Work and Leadership
The Future of Work and Leadership
 
Question f
Question fQuestion f
Question f
 

Business Must Have a Digital Presence

  • 1. Media Release The Global Economic Environment Dictates Businesses Must Have a Digital Presence Monday June 11, 2012. After several years of examination, speculation and procrastination, companies have finally realized that social media has moved beyond the realm of a passing fad said J.D. Gershbein, CEO of US based Owlish Communications. The Social Media Revolution has spawned legions of evangelists, opportunistic marketers and consultants who extol the virtues of a presence on multiple platforms. Commenting on the Social Media Revolution, Gershbein said, “LinkedIn has emerged as the de facto site for professional networking, savvy businesspeople are stepping up and stepping out, interacting with regularity and innovating around it.” “It is impossible to deny the relentless popularity of the site as an instrument of personal branding, lead generation and customer engagement. For those who attach value to their social networking efforts, and invest the time in learning LinkedIn, the results can be game-changing.” Today’s business environment dictates the need for a strong digital presence. In our Internet society, the process of researching products, services, enterprises and, yes, people, is now habit. The business intelligence that can be gleaned through LinkedIn activity – both at the individual and company levels – carries greater weight in decision-making. With increasing frequency, professionals in all walks of business, and in all corners of the world, are reaping the benefits of using LinkedIn. They are doing so through energetic self-representation, strategic content marketing, judicious network building, and purposeful, ethics-based communication. According to Gershbein, LinkedIn is the greatest relationship accelerant we have in business today. “By presenting well, nurturing your network and creating value through timely, value- added messaging, your activity increases, you have more (and better) meetings, build trust quicker and close more business” said Gershbein. “Success in using LinkedIn is completely self-directed; there are no shortcuts. One’s due diligence must not be limited to sporadic logins and a few brief perusals per week. Those that are leveraging the site to its full advantage are highly proactive participants who realize that business relationships are more fragile and strategic than ever and require ongoing attention.” Although you can learn a lot about the business world by being a spectator on
  • 2. LinkedIn, you can’t expect to achieve a global standing if you’re stuck in idle. As your online community grows, your universe shrinks, and your reach will expand beyond boundaries and borders. You will inevitably be in more meaningful conversations. Bigger networks lead to bigger opportunities. The LinkedIn groups, too, play a critical role in expanding global reach. By design, there are many groups that cater to globalization – both from a business and human interest standpoint – and engender cross-cultural exchange. Even those groups with a decidedly local or regional emphasis can digitally place you shoulder-to- shoulder with like-minded people, prospects and potential enterprise partners in other countries. Aside from providing greater access to new markets, as well as new ideas to penetrate them, LinkedIn group interactions foster a sense of global camaraderie that heretofore could not be achieved without a great deal of legwork and many man-hours. Group discussions, when negotiated properly and leveraged advantageously, can be an individual’s springboard to thought leadership. Thanks to immense innovation in technology, business around the world is conducted in real time, 24/7/365, and with stunning precision. Gershbein added, “At no point in the history of mankind have we been able to access information about the world in which we live with such immediacy and ease. As social networking has slotted into daily routine and lifestyle, the pervasive need to be in the know has moved well beyond the workspace. “We are constantly in operation and conversation, moving swiftly from task-to-task. There seems to be no delineation between the physical office and life at home. Many people feel that there is simply too much at stake to shut down entirely.” LinkedIn is at once global and mobile. The ability to drive a business dialog from half a world away on a device that fits into the palm of our hand is, in a word, remarkable. Gershbein concluded, “There is an irrepressible reality that LinkedIn imposes on businesspeople today. LinkedIn has unified professionals across corridors and countries. The potential of becoming a global entity in commerce exists for every user.” “The benefits derived from active involvement on LinkedIn are immense and new success stories are being written every day.” ENDS Issued by Joe Perri & Associates Pty Ltd Media enquiries: Mr. J.D. Gershbein Owlish Communications www.owlishcommunications.com Tel: +61 1 847 651 8989 Email: jdg@owlishcommunications.com
  • 3. Notes to the Editor: J.D. Gershbein (pictured) is the CEO of Owlish Communications and a specialist in the art and science of LinkedIn. Drawing upon his background in business writing, traditional marketing, industrial/organizational psychology, neuroscience, broadcasting and improvisational comedy, J.D. is blazing a trail as one of the most original personalities in social media. He is a globally acclaimed speaker and frequent media contributor who is helping advance the collective awareness of LinkedIn and inspiring opportunity-oriented professionals in all walks of business. He has been featured on FOX TV News and WGN AM Radio and on prominent business talk shows coast-to-coast. He blogs for NBC Chicago and SUCCESS Magazine, and writes feature stories for LinkedIn & Business (Li & B) Magazine and other notable publications. Additionally, he serves a LinkedIn strategic adviser to several prominent Chicago, Illinois-based business organizations and civic groups. J.D. Gershbein is also Adjunct Professor of Marketing at the Illinois Institute of Technology’s Stuart School of Business where he teaches the school’s first-ever course in social media marketing. His first book, an exploration of the psychology and behaviours in and around social business, is slated for publication in 2012.