Summary slides from the inaugural Telco-OTT workshop from Disruptive Analysis Ltd and Martin Geddes Consulting Ltd.
Telco-OTT is the description of telecom operators’ own Internet-based (over the top) services. While the telecoms industry likes to claim that companies such as Skype, Google, Facebook and Netflix exploit their “pipes”, the truth is that the operators themselves do exactly the same thing.
Although telecom-branded Internet services have only had minor success to date, various market trends are making them both more common – and critical to the future success of the telecoms industry. The old-fashioned “integrated” concept of linking “services” to ownership and sale of network capabilities is becoming untenable, and telecom companies need to learn how to transition to an alternative model.
Initially, most operators will just extend their current “on-net” services over the Internet – a sort-of partial Telco-OTT approach. However they are also creating their own completely unlinked web-based services in areas as diverse as VoIP, content, cloud services and connectivity.
This presentation is a sample of what is discussed in the live Future of Voice / Telco-OTT workshops, and Disruptive Analysis’ strategy report on Telco-OTT Strategies.