SlideShare une entreprise Scribd logo
1  sur  163
Télécharger pour lire hors ligne
1© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
THE
NEW
FACEOF
TELEVISION
A make-over or
reconstruction of
an industry in motion.
@DeanDonaldson
2© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
8.7BnConnected devices in 2012
Source: Morgan Stanley / Cisco
2© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
(Average 10 devices per person on planet!)
Source: Morgan Stanley / Cisco
75BnConnected devices by 2020
Multifaceted
3© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
m
Adjective:
• Having many sides
• Having many different aspects or features
Progressive
Adaptive
Dynamic
Experiencing it Live
4© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
5© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
$4M
100%TV Ads in
5© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
6© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
source: Mashable, USATODAY
~48 million
social interactions
7© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
2015 Global Mobile TV
$264m
8© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
vs
5years ago?
9© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
5years from
now
?
Focus on “video”
10© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
11
OVER 3/4 OF GLOBAL CONSUMERS
WATCH ONLINE VIDEO – WHETHER
PCs, CONNECTED TVs OR MOBILE
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
14
Average 65 year old
Years watching video
content during lifetime
12© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
whatever
whenever
wherever
c
8M
13© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
14
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
14
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
TVE 2014
15© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Largest hindrance to uptake of TV Everywhere
Content Rights
XXII Winter Olympics
16© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Reduce Friction
Auto Verification capabilities
Rights acquisitions negotiations
Facing Facts
17© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Progressive
18
TV
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
The new broadband population in
certain countries prefer PCs over TVs
for watching their video content.
19
@DeanDonaldson | http://NothingToHide.Us
“
”
© 2013 DeanDonaldson.com | All Rights Reserved
20
Video is everywhere
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
21© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
5 years
10 years
21© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
21© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
21© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Internet Traffic will be video by 2014
91%
Connected TV
(It made up about 40% in 2012!!)
22© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Global Shipments
23© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
900m
172m Source: IDC
Global Shipments
23© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
>1bnmobile devices in 2013 alone
that are video enabled
PC Shipments DOWN 13.9%!
Source: IDC
28%
24© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
smartphone owners
now own a tablet
24© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
40%all Americans now own a tablet
50%Tablet users watch video content
25
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
Tablets overtake PC
26© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Tablet
Other
Connected TV
SmartPhone
PC
Christmas 2013
watch & cook
27© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Truly Portable TV
63%tablet video is 

watched at home
28© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Truly Portable TV
28© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
29© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
9%?!wiping?
swiping?
What are you
old new
media
traditional
30
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
off onTV | PC
lean back | forwards
31© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
off onTV | PC
lean back | forwards
31© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
media
32
mass
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
33
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
active
engagement
33
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
lean
back?
34
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
lean
forwards?
35
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
36© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
social
interaction
37© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
History of
Innovation
38© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
39© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
40© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
41© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
42© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Two Views, One TV
43© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
44© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
44© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
2015
3DTV
© 2012 Digital Generation Inc. All rights reserved.
45© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
© 2012 Digital Generation Inc. All rights reserved.
45© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
do you ‘mind’?
46
Screens are Getting Bigger
4KUltra High Definition (UHD)
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
47
16xMore resolution than HDTV
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
SD
1080p HD
2160p 4K UHD
4320p 8K UHD
8.3 MegaPixels
33.2 MegaPixels
2.1 MegaPixels
TV Comparison Guide
48© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
49© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
AUDIO
VISUAL
1979 2001
2012 2006
49© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
AUDIO
VISUAL
2014
4K Public Debut
50© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Most Hi-Tech World Cup
51© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
52© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
52© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
53© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
4K20Mbps streams to R&D
54© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Most Hi-Def Event?
55© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
ULTRA
56© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
60 FPS
HIGH DEFINITION MULTIMEDIA INTERFACE
120p UHDTV replace PAL / NTSC
57© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
HVEC (High Efficiency Video Coding)
58© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
H.264 AVC
H.265 HEVC
MPEG 2
• MPEG 2 = TV vs H.264 = Online
• H.265 HEVC = ALL Digital (TV, PC & Mobile)
TV
Online
Digital
8K+4G50% Bit Rate
Saving Target
50% Bit Rate
Saving Target
ULTRA
FEBRUARY 2014
“TV or Live Stream?”Robin Wright – Best Actress in a Drama, Golden Globes
59© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
What is TV?
60
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
60
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
60
...continuous play@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
Cloud content synced to device
Cast Away
61© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Game Consoles DVD DVR Live TV
Consumption Shift of 1st Screen
62© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Source: Nielsen
Live TV on slow decline
DVR significantly increasing
Game Console streams overtaking DVD
21%bought a new TV in the last year
Leichtman Research Group
63© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Leichtman Research Group
38%TVs in US homes are now ‘connected’

(either direct, via BluRay or Game Console)
63© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
US Smart vs Connected TV
64© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Smart TV Connected TV
2018
58.2% Connected TV
24% Smart TV
2014
26.4%
12.1%
2x
Source: 06/14 eMarketer
Evolution
content + apps + ads
65© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
66© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
On your television.Apps.
smart 67© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Apps
68© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Apps 2011 = 30%
2015 = 90%
68© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
69© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
TV change is App-ening!
70© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
“It’s not just part of the
show. It is the show.
It is not a second-screen
experience. It is the
experience.”
TV is a geography.A place.A function.
It is not just a box in the corner of the room.
71© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Face Forward
72© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Adaptive
73© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
“The television industry … pretty much undermines innovation in
the sector. The only way this is going to change is if you start from
scratch, tear up the box, redesign, and get it to the consumer in a
way that they want to buy it.”
Steve Jobs, All Things Digital Conference, July 2010
74© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Per year, cable channels the
average US home receives: 130
74© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Per year, cable channels the
average US home watches: 18
74© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
of available channels are
never actually watched...86%
Channel Surfing is
DEAD!
D
per month for huge waste =
consumers are‘cord-cutting’£75
75© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
5:09
Average EU Consumer
76© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Average Digital Native 18-24
3:300:49 web | 0:20 mobile
‘cord-shavers’ vs‘cord-nevers’
76© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
TV
76© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Modern Family Viewing
ABC Q4 2011
• 95% watch DVR content within 3 days to keep in sync
• Online viewing is 3x due to missed not free content
77© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Leichtman Research Group / Deloitte
10%nowwatchvideoonlineweekly
78© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Leichtman Research Group / Deloitte
9%cuttheircablesubscription
78© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Free-to-view
International TV Org, 2010
Over-The-Top (OTT)
The delivery of video, via the internet,
directly to user(s) connected devices.
ADVERTISING
IS THE ONLY ANSWER
79© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
MOBILE
OPERATOR
NETWORKS
1
2
D I R E C T
80© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
MOBILE
OPERATOR
NETWORKS
1
2
D I R E C T
Cost
Speed
Complexity
Flexibility
ALWAYS ON
80© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
MOBILE
OPERATOR
NETWORKS
1
2
D I R E C T
TRUE
Rich Media
Experience
Data Plans 80© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
2Mbs
81© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
100MbsDownload a HD movie in under 5 mins!!
81© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
W E B T V
O N L I N E V I D E O
IPTV / TVE
LINEAR BROADCAST 

MANAGED NETWORK
Terrestrial / Cable
Satellite / Internet
82© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
Closed
Controlled
Proprietary
Content
PREMIUM
W E B T V
O N L I N E V I D E O
IPTV / TVE
LINEAR BROADCAST 

MANAGED NETWORK
Terrestrial / Cable
Satellite / Internet
82© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
W E B T V
O N L I N E V I D E O
IPTV / TVE
LINEAR BROADCAST 

MANAGED NETWORK
Terrestrial / Cable
Satellite / Internet
Disruptive
Original
Programming
$M’s
Unbundle
TVE
82© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
Exceed
Existing
Deals
Distribution
Rights
Money Upfront
83© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
Exceed
Existing
Deals
Distribution
Rights
Money Upfront
Solid User Base
Own Infrastructure
Quad-play Deals
83© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
Exceed
Existing
Deals
Distribution
Rights
Money Upfront
Solid User Base
Own Infrastructure
Quad-play Deals
LOCK via OS
iTV
83© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
1
2
Exceed
Existing
Deals
Distribution
Rights
Money Upfront
Solid User Base
Own Infrastructure
Quad-play Deals
LOCK via OS
iTV
83© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Cloud-based TV Service
84© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Cloud-based TV Service
84© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Can Sony’s Virtual Cable Service
succeed where Intel failed?
END!!
Cloud-based TV Service
84© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Can Sony’s Virtual Cable Service
succeed where Intel failed?
Everyone wants to do Everything
Creation Aggregation Distribution Consumption
Rights Holders
Content Creators
Rights Dealers
Program Packagers
Network Operators
Access Providers
Device Manufacturers
End Users
85© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Everyone wants to do Everything
Creation Aggregation Distribution Consumption
Rights Holders
Content Creators
Rights Dealers
Program Packagers
Network Operators
Access Providers
Device Manufacturers
End Users
85© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Everyone wants to do Everything
Creation Aggregation Distribution Consumption
Rights Holders
Content Creators
Rights Dealers
Program Packagers
Network Operators
Access Providers
Device Manufacturers
End Users
85© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
STREAMING ON A DEVICE NEAR YOU
Co-financing High Profile Shows
86© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
S
The S-Curve of Inventory
Direct Buy
UpfrontPrivate Marketplace, RON
Exchange / Network Buy
Short Form Long Form
Non-PremiumPremium
Shortage(Inventory)Surplus
$$$$$$$
$$$
87© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
2014: TVE to add $10Bn pa Advertising
NA revenues (content owners)
SUBSCRIPTION
$85Bn
ADVERTISING
$80Bn
SUBSCRIPTION
$1.7Bn
ADVERTISING
$10Bn
SUBSCRIPTION
$??
ADVERTISING
$3.1Bn
Traditional TV TVE Online Video
88© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
TV Advertising TV Subscription TVE MultiChannel
11.3
107.4
Effect of TV Everywhere (TVE) in US $BN
140
5.3
95.5
10480
85
• TV advertising will grow by $12BN annually
Needham
• Subscription rises 3-5% pa + additional 1-3% via TVE
54%
46%
48.5%
51.5%
89© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
85%Interested in Ad Opportunities
Leichtman Research Group
Connected TV
90© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Face Off
91© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Dynamic
the revolution
will not be televised
92
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
the revolution
will not be televised
92
...it will be social
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
2.7hrssocializing per day
x2we spend eating
93
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
94© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
It took 50 years 

for TV to build the
audience social
media has in five
“
”
95
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
96© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
4.75 Bn
Items Shared Daily
1.26 Bn
Active users
15.8%
Time Online
TV x Twitter
97© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
TV x Twitter
97© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Mapping the TV Genome
Quality Engagement&
98
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
touchpoints99
Saw product on TV
Searched online
Read reviews
Visited shop
Ordered on mobile
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
TV combined with online's targeting and measurement capabilities.
100
r@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
101© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
audience
measurement
)))
€$£
accurate
102
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
The Programmatic
103© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Bottom-Feeder
Allergy Across America
104© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Right Place
105© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Los	
  Angeles,	
  CA
Sacramento,	
  CA
San	
  Fran/Oakland
Seattle/Tacoma
Cleveland,	
  OH
Salt	
  Lake	
  City,	
  UT
San	
  Diego,	
  CA
Phoenix/Tucson
Denver,	
  CO
Miami/Ft	
  Lauderdale
Houston,	
  TX
New	
  York
Boston,	
  MA
Portland,	
  OR
Chicago,	
  IL
Atlanta,	
  GA
Orlando,	
  FL
Dallas/Ft	
  Worth
Baltimore/Washington
Minneapolis/St	
  Paul
Buffalo/Rochester
Albany,	
  NY
Tampa/St	
  Petersburg
Charlotte,	
  NC
Pittsburgh,	
  PA
Philadelphia,	
  PA
Indianapolis,	
  IN
South	
  Carolina
Columbus,	
  OH
Grand	
  Rapids,	
  MI
Roanoke,	
  VA
Detroit,	
  MI
West	
  Tex/New	
  Mex
Omaha,	
  NE
Raleigh/Greensboro
New	
  England
St.	
  Louis,	
  MO
Nashville,	
  TN
Kansas	
  City,	
  KS
Cincinnati/Dayton
Richmond/Norfolk
New	
  Orleans/Mobile
Milwaukee,	
  WI
Toledo
Peoria/Springfield
Hartford/Springfield
Louisville,	
  KY
Jacksonville,	
  FL
Knoxville
Birmingham/Montgom
Harrisburg/Scranton
Cost-Ineffective
Markets
Cost-Effective
Markets
Right Time
106© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Allergy Season Local Media Fixed Local Media Programmatic National Media
Average Spring Season
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Late Spring Season
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Early Spring Season
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Right Ad
107© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Upfront
Programmatic
National vs Local
Modern Family Viewing
88%use SmartPhone or Tablet whilst watching TV
DAILY
108
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
Dual Screen Activities
What are Tablet and SmartPhone Users doing whilst watching TV?
109
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
25%Consumers go online after seeing TV ad
110
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
111
280M
Second Screen
TV Apps downloaded in 2012
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
X-Ray
Second Screen Content Sync
112© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
content recognition
automatic ACR
113
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
114© 2013 DeanDonaldson.com | All Rights Reserved
114© 2013 DeanDonaldson.com | All Rights Reserved
115© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
FingerPrinting: Header additional to file - can be altered if want
WaterMarking: Ingested within the file - can’t be removed later
Content
AA
ID ContentID
AA-01 AA-02 AA-03 AA-04
BB
BB-01 BB-02
00:00 00:04 00:09 00:16 00:22 00:30 00:32 00:44
New Ad New Ad
Update Ad Update Ad Update Ad Update Ad Update Ad Update
TIMELINE
Honda McDonalds
Character 1 Character 2 Character 3 Character 4 Happy Meal Big Mac
ACR in Practice
116
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
2-way
Comms
Audio
Visual
WiFi
BlueTooth
NFC
?
117
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
App
+ 150k
+ 100k
+ 150k
+ 250k
+ 50k
+ 50k
+ 50k
+ 50k
+ 150k
1M+
€$£
128
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
Interact
HD Ad
Retarget
5% off
Retarget
10% off
Purchase
129
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
130
@DeanDonaldson | http://NothingToHide.Us
© 2013 DeanDonaldson.com | All Rights Reserved
Sales Lift Doubles
131
x2Multiscreen video vs pure TV spots
Laurent Faracci, Reckitt Benckiser’s General Manager for Marketing
Wall Street Journal
© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
132© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Le Fin
133© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us
Thanks. Your turn
@DeanDonaldson
134© 2013 DeanDonaldson.com | All Rights Reserved
@DeanDonaldson | http://NothingToHide.Us

Contenu connexe

En vedette

Business Model for Broadcast Mobile TV
Business Model for Broadcast Mobile TVBusiness Model for Broadcast Mobile TV
Business Model for Broadcast Mobile TVjojodie
 
Nathan Young's Top 10 YouTube Channels
Nathan Young's Top 10 YouTube ChannelsNathan Young's Top 10 YouTube Channels
Nathan Young's Top 10 YouTube ChannelsNathan Young
 
Quirky Magazine Covers
Quirky Magazine CoversQuirky Magazine Covers
Quirky Magazine Coversmaditabalnco
 
Data Culture Series - Keynote & Panel - Birmingham - 8th April 2015
Data Culture Series  - Keynote & Panel - Birmingham - 8th April 2015Data Culture Series  - Keynote & Panel - Birmingham - 8th April 2015
Data Culture Series - Keynote & Panel - Birmingham - 8th April 2015Jonathan Woodward
 
Why data-driven Marketing is important to you
Why data-driven Marketing is important to youWhy data-driven Marketing is important to you
Why data-driven Marketing is important to youMark Beekman
 
Are You a Workplace Trendsetter?
Are You a Workplace Trendsetter?Are You a Workplace Trendsetter?
Are You a Workplace Trendsetter?Achievers
 
Celebrities with Food Allergies Part 2!
Celebrities with Food Allergies Part 2!Celebrities with Food Allergies Part 2!
Celebrities with Food Allergies Part 2!Laura Kelly
 
Personal Branding Guidebook From A to Z
Personal Branding Guidebook From A to ZPersonal Branding Guidebook From A to Z
Personal Branding Guidebook From A to ZPlacester
 
DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4
DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4
DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4New Strategies Group
 
8 Stages of change management (Kotter)
8 Stages of change management (Kotter)8 Stages of change management (Kotter)
8 Stages of change management (Kotter)Simon Misiewicz
 

En vedette (12)

Business Model for Broadcast Mobile TV
Business Model for Broadcast Mobile TVBusiness Model for Broadcast Mobile TV
Business Model for Broadcast Mobile TV
 
Nathan Young's Top 10 YouTube Channels
Nathan Young's Top 10 YouTube ChannelsNathan Young's Top 10 YouTube Channels
Nathan Young's Top 10 YouTube Channels
 
Quirky Magazine Covers
Quirky Magazine CoversQuirky Magazine Covers
Quirky Magazine Covers
 
Data Culture Series - Keynote & Panel - Birmingham - 8th April 2015
Data Culture Series  - Keynote & Panel - Birmingham - 8th April 2015Data Culture Series  - Keynote & Panel - Birmingham - 8th April 2015
Data Culture Series - Keynote & Panel - Birmingham - 8th April 2015
 
Why data-driven Marketing is important to you
Why data-driven Marketing is important to youWhy data-driven Marketing is important to you
Why data-driven Marketing is important to you
 
Are You a Workplace Trendsetter?
Are You a Workplace Trendsetter?Are You a Workplace Trendsetter?
Are You a Workplace Trendsetter?
 
Celebrities with Food Allergies Part 2!
Celebrities with Food Allergies Part 2!Celebrities with Food Allergies Part 2!
Celebrities with Food Allergies Part 2!
 
Lifework | London Business School
Lifework | London Business SchoolLifework | London Business School
Lifework | London Business School
 
Personal Branding Guidebook From A to Z
Personal Branding Guidebook From A to ZPersonal Branding Guidebook From A to Z
Personal Branding Guidebook From A to Z
 
DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4
DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4
DIGITAL МАМА - первое в Украине исследование мам в Интернет, волна №4
 
8 Stages of change management (Kotter)
8 Stages of change management (Kotter)8 Stages of change management (Kotter)
8 Stages of change management (Kotter)
 
Big data story
Big data storyBig data story
Big data story
 

Similaire à The New Face of Television

Creating the Workplace of Tomorrow
Creating the Workplace of TomorrowCreating the Workplace of Tomorrow
Creating the Workplace of TomorrowCisco Canada
 
Preparing for an uncertain Future - Riding the wave of change
Preparing for an uncertain Future - Riding the wave of changePreparing for an uncertain Future - Riding the wave of change
Preparing for an uncertain Future - Riding the wave of changeJustus Wilde
 
B2B Integrated Digital Marketing
B2B Integrated Digital Marketing B2B Integrated Digital Marketing
B2B Integrated Digital Marketing Chris Mycek
 
Ben Waber People Analytics
Ben Waber People AnalyticsBen Waber People Analytics
Ben Waber People AnalyticsMassTLC
 
Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersMedia on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
 
Pathways to the Future Workplace
Pathways to the Future WorkplacePathways to the Future Workplace
Pathways to the Future WorkplaceJames Ware, PhD
 
Internet of everything
Internet of everything Internet of everything
Internet of everything Jayesh Pai
 
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...Charity Dynamics
 
Efishery 2nd Floor -13072023 (1) 3.pdf
Efishery 2nd Floor -13072023 (1) 3.pdfEfishery 2nd Floor -13072023 (1) 3.pdf
Efishery 2nd Floor -13072023 (1) 3.pdfshadowshadow26
 
Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.Francesca Tassistro
 
Francesca Tassistro - Mobile Revolution - Digita for Business
Francesca Tassistro - Mobile Revolution - Digita for BusinessFrancesca Tassistro - Mobile Revolution - Digita for Business
Francesca Tassistro - Mobile Revolution - Digita for BusinessCultura Digitale
 
Execute with Customer Experience Agility
Execute with Customer Experience AgilityExecute with Customer Experience Agility
Execute with Customer Experience AgilityZach Nies
 
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013ICEEFEST2013
 
Hacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers resultsHacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers resultsMAD//Fest London
 
20151123 a future resilient – tracking the trends
20151123 a future resilient – tracking the trends20151123 a future resilient – tracking the trends
20151123 a future resilient – tracking the trendsdbyhundred
 
2014 Email Evolution Conference Closing Keynote Presentation
2014 Email Evolution Conference Closing Keynote Presentation2014 Email Evolution Conference Closing Keynote Presentation
2014 Email Evolution Conference Closing Keynote PresentationRyan Phelan
 
Innovation and Enterprise Lean Startup
Innovation and Enterprise Lean StartupInnovation and Enterprise Lean Startup
Innovation and Enterprise Lean StartupZach Nies
 

Similaire à The New Face of Television (20)

Creating the Workplace of Tomorrow
Creating the Workplace of TomorrowCreating the Workplace of Tomorrow
Creating the Workplace of Tomorrow
 
Preparing for an uncertain Future - Riding the wave of change
Preparing for an uncertain Future - Riding the wave of changePreparing for an uncertain Future - Riding the wave of change
Preparing for an uncertain Future - Riding the wave of change
 
B2B Integrated Digital Marketing
B2B Integrated Digital Marketing B2B Integrated Digital Marketing
B2B Integrated Digital Marketing
 
Ben Waber People Analytics
Ben Waber People AnalyticsBen Waber People Analytics
Ben Waber People Analytics
 
Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersMedia on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of Consumers
 
Pathways to the Future Workplace
Pathways to the Future WorkplacePathways to the Future Workplace
Pathways to the Future Workplace
 
Internet of everything
Internet of everything Internet of everything
Internet of everything
 
Internet of everything
Internet of everything Internet of everything
Internet of everything
 
Roles & Risks of Social Media
Roles & Risks of Social MediaRoles & Risks of Social Media
Roles & Risks of Social Media
 
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...
What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Fri...
 
Efishery 2nd Floor -13072023 (1) 3.pdf
Efishery 2nd Floor -13072023 (1) 3.pdfEfishery 2nd Floor -13072023 (1) 3.pdf
Efishery 2nd Floor -13072023 (1) 3.pdf
 
Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
 
Francesca Tassistro - Mobile Revolution - Digita for Business
Francesca Tassistro - Mobile Revolution - Digita for BusinessFrancesca Tassistro - Mobile Revolution - Digita for Business
Francesca Tassistro - Mobile Revolution - Digita for Business
 
DG Converged Video
DG Converged VideoDG Converged Video
DG Converged Video
 
Execute with Customer Experience Agility
Execute with Customer Experience AgilityExecute with Customer Experience Agility
Execute with Customer Experience Agility
 
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013
What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013
 
Hacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers resultsHacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers results
 
20151123 a future resilient – tracking the trends
20151123 a future resilient – tracking the trends20151123 a future resilient – tracking the trends
20151123 a future resilient – tracking the trends
 
2014 Email Evolution Conference Closing Keynote Presentation
2014 Email Evolution Conference Closing Keynote Presentation2014 Email Evolution Conference Closing Keynote Presentation
2014 Email Evolution Conference Closing Keynote Presentation
 
Innovation and Enterprise Lean Startup
Innovation and Enterprise Lean StartupInnovation and Enterprise Lean Startup
Innovation and Enterprise Lean Startup
 

Plus de Dean Donaldson

Majority Report (Cut down Version)
Majority Report (Cut down Version) Majority Report (Cut down Version)
Majority Report (Cut down Version) Dean Donaldson
 
The New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevanceThe New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevanceDean Donaldson
 
Inspire 1012 - Living in a Material World
Inspire 1012 - Living in a Material WorldInspire 1012 - Living in a Material World
Inspire 1012 - Living in a Material WorldDean Donaldson
 
Media Convergence or Collision in China
Media Convergence or Collision in ChinaMedia Convergence or Collision in China
Media Convergence or Collision in ChinaDean Donaldson
 
Global Mobile Opportunities & Challenges
Global Mobile Opportunities & ChallengesGlobal Mobile Opportunities & Challenges
Global Mobile Opportunities & ChallengesDean Donaldson
 
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging TechnologiesConvergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging TechnologiesDean Donaldson
 
Now and Next: Media Innovation
Now and Next: Media InnovationNow and Next: Media Innovation
Now and Next: Media InnovationDean Donaldson
 
Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China  Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China Dean Donaldson
 
Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation  Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation Dean Donaldson
 
Refocusing Blurring Lines
Refocusing Blurring LinesRefocusing Blurring Lines
Refocusing Blurring LinesDean Donaldson
 
Addressable Advertising
Addressable AdvertisingAddressable Advertising
Addressable AdvertisingDean Donaldson
 
Joining the Media Dots
Joining the Media DotsJoining the Media Dots
Joining the Media DotsDean Donaldson
 

Plus de Dean Donaldson (16)

Majority Report (Cut down Version)
Majority Report (Cut down Version) Majority Report (Cut down Version)
Majority Report (Cut down Version)
 
The New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevanceThe New Media Rockstars: A back-stage pass into real-time relevance
The New Media Rockstars: A back-stage pass into real-time relevance
 
IAB Interact 2013
IAB Interact 2013IAB Interact 2013
IAB Interact 2013
 
Inspire 1012 - Living in a Material World
Inspire 1012 - Living in a Material WorldInspire 1012 - Living in a Material World
Inspire 1012 - Living in a Material World
 
Media Convergence or Collision in China
Media Convergence or Collision in ChinaMedia Convergence or Collision in China
Media Convergence or Collision in China
 
Global Mobile Opportunities & Challenges
Global Mobile Opportunities & ChallengesGlobal Mobile Opportunities & Challenges
Global Mobile Opportunities & Challenges
 
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging TechnologiesConvergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
 
Now and Next: Media Innovation
Now and Next: Media InnovationNow and Next: Media Innovation
Now and Next: Media Innovation
 
Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China  Flash Forward to the Future: Media Innovation: China
Flash Forward to the Future: Media Innovation: China
 
Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation  Flash Forward to the Future: Media Innovation
Flash Forward to the Future: Media Innovation
 
Time To Get Mobile
Time To Get MobileTime To Get Mobile
Time To Get Mobile
 
Courting The Consumer
Courting The ConsumerCourting The Consumer
Courting The Consumer
 
Science Of Art
Science Of ArtScience Of Art
Science Of Art
 
Refocusing Blurring Lines
Refocusing Blurring LinesRefocusing Blurring Lines
Refocusing Blurring Lines
 
Addressable Advertising
Addressable AdvertisingAddressable Advertising
Addressable Advertising
 
Joining the Media Dots
Joining the Media DotsJoining the Media Dots
Joining the Media Dots
 

Dernier

5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceJFI Production
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)Salty Vixen Stories & More
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 

Dernier (8)

5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrence
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 

The New Face of Television

  • 1. 1© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us THE NEW FACEOF TELEVISION A make-over or reconstruction of an industry in motion. @DeanDonaldson
  • 2. 2© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 8.7BnConnected devices in 2012 Source: Morgan Stanley / Cisco
  • 3. 2© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us (Average 10 devices per person on planet!) Source: Morgan Stanley / Cisco 75BnConnected devices by 2020
  • 4. Multifaceted 3© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us m Adjective: • Having many sides • Having many different aspects or features Progressive Adaptive Dynamic
  • 5. Experiencing it Live 4© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 6. 5© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us $4M
  • 7. 100%TV Ads in 5© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 8. 6© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us source: Mashable, USATODAY ~48 million social interactions
  • 9. 7© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 2015 Global Mobile TV $264m
  • 10. 8© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us vs 5years ago?
  • 11. 9© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 5years from now ?
  • 12. Focus on “video” 10© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 13. 11 OVER 3/4 OF GLOBAL CONSUMERS WATCH ONLINE VIDEO – WHETHER PCs, CONNECTED TVs OR MOBILE @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 14. 14 Average 65 year old Years watching video content during lifetime 12© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 15. whatever whenever wherever c 8M 13© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 16. 14 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 17. 14 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 18. TVE 2014 15© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Largest hindrance to uptake of TV Everywhere Content Rights
  • 19. XXII Winter Olympics 16© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Reduce Friction Auto Verification capabilities Rights acquisitions negotiations
  • 20. Facing Facts 17© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Progressive
  • 21. 18 TV @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 22. The new broadband population in certain countries prefer PCs over TVs for watching their video content. 19 @DeanDonaldson | http://NothingToHide.Us “ ” © 2013 DeanDonaldson.com | All Rights Reserved
  • 23. 20 Video is everywhere @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 24. 21© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 25. 5 years 10 years 21© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 26. 21© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 27. 21© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 28. Internet Traffic will be video by 2014 91% Connected TV (It made up about 40% in 2012!!) 22© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 29. Global Shipments 23© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 900m 172m Source: IDC
  • 30. Global Shipments 23© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us >1bnmobile devices in 2013 alone that are video enabled PC Shipments DOWN 13.9%! Source: IDC
  • 31. 28% 24© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us smartphone owners now own a tablet
  • 32. 24© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 40%all Americans now own a tablet
  • 33. 50%Tablet users watch video content 25 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 34. Tablets overtake PC 26© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Tablet Other Connected TV SmartPhone PC Christmas 2013
  • 35. watch & cook 27© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 36. Truly Portable TV 63%tablet video is 
 watched at home 28© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 37. Truly Portable TV 28© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 38. 29© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 9%?!wiping? swiping? What are you
  • 39. old new media traditional 30 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 40. off onTV | PC lean back | forwards 31© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 41. off onTV | PC lean back | forwards 31© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 42. media 32 mass @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 43. 33 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 44. active engagement 33 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 45. lean back? 34 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 46. lean forwards? 35 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 47. 36© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us social interaction
  • 48. 37© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us History of Innovation
  • 49. 38© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 50. 39© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 51. 40© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 52. 41© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 53. 42© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 54. Two Views, One TV 43© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 55. 44© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 56. 44© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 2015 3DTV
  • 57. © 2012 Digital Generation Inc. All rights reserved. 45© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 58. © 2012 Digital Generation Inc. All rights reserved. 45© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us do you ‘mind’?
  • 59. 46 Screens are Getting Bigger 4KUltra High Definition (UHD) @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 60. 47 16xMore resolution than HDTV @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 61. SD 1080p HD 2160p 4K UHD 4320p 8K UHD 8.3 MegaPixels 33.2 MegaPixels 2.1 MegaPixels TV Comparison Guide 48© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 62. 49© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us AUDIO VISUAL 1979 2001 2012 2006
  • 63. 49© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us AUDIO VISUAL 2014
  • 64. 4K Public Debut 50© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 65. Most Hi-Tech World Cup 51© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 66. 52© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 67. 52© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 68. 53© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 4K20Mbps streams to R&D
  • 69. 54© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 70. Most Hi-Def Event? 55© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us ULTRA
  • 71. 56© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 72. 60 FPS HIGH DEFINITION MULTIMEDIA INTERFACE 120p UHDTV replace PAL / NTSC 57© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 73. HVEC (High Efficiency Video Coding) 58© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us H.264 AVC H.265 HEVC MPEG 2 • MPEG 2 = TV vs H.264 = Online • H.265 HEVC = ALL Digital (TV, PC & Mobile) TV Online Digital 8K+4G50% Bit Rate Saving Target 50% Bit Rate Saving Target
  • 74. ULTRA FEBRUARY 2014 “TV or Live Stream?”Robin Wright – Best Actress in a Drama, Golden Globes 59© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 75. What is TV? 60 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 76. 60 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 77. 60 ...continuous play@DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 78. Cloud content synced to device Cast Away 61© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 79. Game Consoles DVD DVR Live TV Consumption Shift of 1st Screen 62© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Source: Nielsen Live TV on slow decline DVR significantly increasing Game Console streams overtaking DVD
  • 80. 21%bought a new TV in the last year Leichtman Research Group 63© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 81. Leichtman Research Group 38%TVs in US homes are now ‘connected’
 (either direct, via BluRay or Game Console) 63© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 82. US Smart vs Connected TV 64© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Smart TV Connected TV 2018 58.2% Connected TV 24% Smart TV 2014 26.4% 12.1% 2x Source: 06/14 eMarketer
  • 83. Evolution content + apps + ads 65© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 84. 66© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 85. On your television.Apps. smart 67© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 86. Apps 68© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 87. Apps 2011 = 30% 2015 = 90% 68© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 88. 69© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 89. TV change is App-ening! 70© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us “It’s not just part of the show. It is the show. It is not a second-screen experience. It is the experience.”
  • 90. TV is a geography.A place.A function. It is not just a box in the corner of the room. 71© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 91. Face Forward 72© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Adaptive
  • 92. 73© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us “The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.” Steve Jobs, All Things Digital Conference, July 2010
  • 93. 74© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Per year, cable channels the average US home receives: 130
  • 94. 74© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Per year, cable channels the average US home watches: 18
  • 95. 74© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us of available channels are never actually watched...86% Channel Surfing is DEAD!
  • 96. D per month for huge waste = consumers are‘cord-cutting’£75 75© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 97. 5:09 Average EU Consumer 76© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 98. Average Digital Native 18-24 3:300:49 web | 0:20 mobile ‘cord-shavers’ vs‘cord-nevers’ 76© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 99. TV 76© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 100. Modern Family Viewing ABC Q4 2011 • 95% watch DVR content within 3 days to keep in sync • Online viewing is 3x due to missed not free content 77© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 101. Leichtman Research Group / Deloitte 10%nowwatchvideoonlineweekly 78© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 102. Leichtman Research Group / Deloitte 9%cuttheircablesubscription 78© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 103. Free-to-view International TV Org, 2010 Over-The-Top (OTT) The delivery of video, via the internet, directly to user(s) connected devices. ADVERTISING IS THE ONLY ANSWER 79© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 104. MOBILE OPERATOR NETWORKS 1 2 D I R E C T 80© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 105. MOBILE OPERATOR NETWORKS 1 2 D I R E C T Cost Speed Complexity Flexibility ALWAYS ON 80© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 106. MOBILE OPERATOR NETWORKS 1 2 D I R E C T TRUE Rich Media Experience Data Plans 80© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 107. 2Mbs 81© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 108. 100MbsDownload a HD movie in under 5 mins!! 81© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 109. 1 2 W E B T V O N L I N E V I D E O IPTV / TVE LINEAR BROADCAST 
 MANAGED NETWORK Terrestrial / Cable Satellite / Internet 82© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 110. 1 2 Closed Controlled Proprietary Content PREMIUM W E B T V O N L I N E V I D E O IPTV / TVE LINEAR BROADCAST 
 MANAGED NETWORK Terrestrial / Cable Satellite / Internet 82© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 111. 1 2 W E B T V O N L I N E V I D E O IPTV / TVE LINEAR BROADCAST 
 MANAGED NETWORK Terrestrial / Cable Satellite / Internet Disruptive Original Programming $M’s Unbundle TVE 82© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 112. 1 2 Exceed Existing Deals Distribution Rights Money Upfront 83© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 113. 1 2 Exceed Existing Deals Distribution Rights Money Upfront Solid User Base Own Infrastructure Quad-play Deals 83© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 114. 1 2 Exceed Existing Deals Distribution Rights Money Upfront Solid User Base Own Infrastructure Quad-play Deals LOCK via OS iTV 83© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 115. 1 2 Exceed Existing Deals Distribution Rights Money Upfront Solid User Base Own Infrastructure Quad-play Deals LOCK via OS iTV 83© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 116. Cloud-based TV Service 84© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 117. Cloud-based TV Service 84© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Can Sony’s Virtual Cable Service succeed where Intel failed? END!!
  • 118. Cloud-based TV Service 84© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Can Sony’s Virtual Cable Service succeed where Intel failed?
  • 119. Everyone wants to do Everything Creation Aggregation Distribution Consumption Rights Holders Content Creators Rights Dealers Program Packagers Network Operators Access Providers Device Manufacturers End Users 85© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 120. Everyone wants to do Everything Creation Aggregation Distribution Consumption Rights Holders Content Creators Rights Dealers Program Packagers Network Operators Access Providers Device Manufacturers End Users 85© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 121. Everyone wants to do Everything Creation Aggregation Distribution Consumption Rights Holders Content Creators Rights Dealers Program Packagers Network Operators Access Providers Device Manufacturers End Users 85© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 122. STREAMING ON A DEVICE NEAR YOU Co-financing High Profile Shows 86© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 123. S The S-Curve of Inventory Direct Buy UpfrontPrivate Marketplace, RON Exchange / Network Buy Short Form Long Form Non-PremiumPremium Shortage(Inventory)Surplus $$$$$$$ $$$ 87© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 124. 2014: TVE to add $10Bn pa Advertising NA revenues (content owners) SUBSCRIPTION $85Bn ADVERTISING $80Bn SUBSCRIPTION $1.7Bn ADVERTISING $10Bn SUBSCRIPTION $?? ADVERTISING $3.1Bn Traditional TV TVE Online Video 88© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 125. TV Advertising TV Subscription TVE MultiChannel 11.3 107.4 Effect of TV Everywhere (TVE) in US $BN 140 5.3 95.5 10480 85 • TV advertising will grow by $12BN annually Needham • Subscription rises 3-5% pa + additional 1-3% via TVE 54% 46% 48.5% 51.5% 89© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 126. 85%Interested in Ad Opportunities Leichtman Research Group Connected TV 90© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 127. Face Off 91© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Dynamic
  • 128. the revolution will not be televised 92 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 129. the revolution will not be televised 92 ...it will be social @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 130. 2.7hrssocializing per day x2we spend eating 93 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 131. 94© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us It took 50 years 
 for TV to build the audience social media has in five “ ”
  • 132. 95 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 133. 96© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us 4.75 Bn Items Shared Daily 1.26 Bn Active users 15.8% Time Online
  • 134. TV x Twitter 97© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 135. TV x Twitter 97© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Mapping the TV Genome
  • 136. Quality Engagement& 98 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 137. touchpoints99 Saw product on TV Searched online Read reviews Visited shop Ordered on mobile @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 138. TV combined with online's targeting and measurement capabilities. 100 r@DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 139. 101© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 141. The Programmatic 103© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Bottom-Feeder
  • 142. Allergy Across America 104© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 143. Right Place 105© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Los  Angeles,  CA Sacramento,  CA San  Fran/Oakland Seattle/Tacoma Cleveland,  OH Salt  Lake  City,  UT San  Diego,  CA Phoenix/Tucson Denver,  CO Miami/Ft  Lauderdale Houston,  TX New  York Boston,  MA Portland,  OR Chicago,  IL Atlanta,  GA Orlando,  FL Dallas/Ft  Worth Baltimore/Washington Minneapolis/St  Paul Buffalo/Rochester Albany,  NY Tampa/St  Petersburg Charlotte,  NC Pittsburgh,  PA Philadelphia,  PA Indianapolis,  IN South  Carolina Columbus,  OH Grand  Rapids,  MI Roanoke,  VA Detroit,  MI West  Tex/New  Mex Omaha,  NE Raleigh/Greensboro New  England St.  Louis,  MO Nashville,  TN Kansas  City,  KS Cincinnati/Dayton Richmond/Norfolk New  Orleans/Mobile Milwaukee,  WI Toledo Peoria/Springfield Hartford/Springfield Louisville,  KY Jacksonville,  FL Knoxville Birmingham/Montgom Harrisburg/Scranton Cost-Ineffective Markets Cost-Effective Markets
  • 144. Right Time 106© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Allergy Season Local Media Fixed Local Media Programmatic National Media Average Spring Season 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Late Spring Season 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Early Spring Season 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  • 145. Right Ad 107© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us Upfront Programmatic National vs Local
  • 146. Modern Family Viewing 88%use SmartPhone or Tablet whilst watching TV DAILY 108 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 147. Dual Screen Activities What are Tablet and SmartPhone Users doing whilst watching TV? 109 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 148. 25%Consumers go online after seeing TV ad 110 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 149. 111 280M Second Screen TV Apps downloaded in 2012 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 150. X-Ray Second Screen Content Sync 112© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 151. content recognition automatic ACR 113 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 152. 114© 2013 DeanDonaldson.com | All Rights Reserved
  • 153. 114© 2013 DeanDonaldson.com | All Rights Reserved
  • 154. 115© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 155. FingerPrinting: Header additional to file - can be altered if want WaterMarking: Ingested within the file - can’t be removed later Content AA ID ContentID AA-01 AA-02 AA-03 AA-04 BB BB-01 BB-02 00:00 00:04 00:09 00:16 00:22 00:30 00:32 00:44 New Ad New Ad Update Ad Update Ad Update Ad Update Ad Update Ad Update TIMELINE Honda McDonalds Character 1 Character 2 Character 3 Character 4 Happy Meal Big Mac ACR in Practice 116 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 157. App + 150k + 100k + 150k + 250k + 50k + 50k + 50k + 50k + 150k 1M+ €$£ 128 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 158. Interact HD Ad Retarget 5% off Retarget 10% off Purchase 129 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 159. 130 @DeanDonaldson | http://NothingToHide.Us © 2013 DeanDonaldson.com | All Rights Reserved
  • 160. Sales Lift Doubles 131 x2Multiscreen video vs pure TV spots Laurent Faracci, Reckitt Benckiser’s General Manager for Marketing Wall Street Journal © 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 161. 132© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 162. Le Fin 133© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us
  • 163. Thanks. Your turn @DeanDonaldson 134© 2013 DeanDonaldson.com | All Rights Reserved @DeanDonaldson | http://NothingToHide.Us