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_lNlTHOUT REWARDS

'4‘ Health Enhancement Systems
It's still widely accepted among wellness

programs that you must provide some

form of incentive or disincentive to get
p...
At Health Enhancement Systems,  we've
long argued against giving people cash.  ..
because it becomes gas money, 

is used to pay off credit cards. ..

 

Ix‘ /1
, zf; r.; .> (‘1/'/   I
573};  «- "
.. . or quickly dissipates in some other way.
sssssssssssssssssss 1:

‘ ,    At least a T-shirt is a

3 reminder of their effort
if and achievement —
maybe enough of a
...
Author Yochai Benkler offers plenty of data as
well as anecdotal evidence suggesting extrinsic
rewards are counter-product...
”We shouldn't try to motivate
people only by offering them
material payoffs;  we should also

focus on motivating them soc...
If ever there was a philosophy to guide
wellness programming,  this is it.
Here's why:
Social motivation.
forget about Ifacebook and
Twitter for a moment. ..
Think about the times
in your life when
you've been most  

happy,  engaged,   ' 

inspired,  uplifted.   T
Undoubtedly,  those
occasions occurred
in a setting with
family,  friends, 

or coworkers. ..
.. .in real time,  not electronically.
Life's greatest highs are shared.
It only makes sense your wellness efforts
should look for every opportunity to
engage people in a group,
not iust on their
computer screen or
mobile device. 

: 'r_~T'.
Intellectual motivation.
:-7”‘:  

at/ IlII. I III.  

While people want
to know what to
do for better health, 
they don't want
to be patronized.
Repeating ”take the stairs instead of
the elevator” a gazillion times. ..
and leaving it at that is like beige wulls:  You
know they're beige,  but you couldn't care less.
Give your participants a
mental workout with each
A‘/ ,;; fi;; i», b  wellness program,  pushing
  them to learn and do, 

...
Autonomous motivation.
Though people want to
know what to do,  they

  aw  also want the freedom

   
 
 
 

 to decide how to do it.
r This is one of the hardest things for some
health promoters to accept.
”After all,  I've got MS, 

RD,  MD,  MPH,  or LMNOP alter
my name;  I know exactly what

people should do to
improve heal...
But if they don't have a feeling of control, 
if they aren't invested in their own ability
to make the changes,  it doesn'...
‘ (

<"S". ‘o -~ -- . 
‘ : . '«"‘. ‘

'. _5Q: _.: _
Q“x<“ ‘
.  3.

Q3.
4%

    

4'   ’  
9' 1 ‘A '»’, _’. ':, J.-. _' 9',...
Reward motivation.
In our never—ending quest for population
health management,  ROI analysis for
every wellness program expenditure,  and
the...
Good health is its own reward.
Ask someone who's lost
20 pounds and fits into
clothes they haven't worn
in years how it feels.
"F Watch their face light up as they go on about
how much energy they have,  how good they feel
about themselves,  and the...
The reward of good health is priceless.
Attaching a gift
card to it only
cheapensthe

J

accomplishment.  ; —
fun motivation.
Of the thousands of wellness program
managers we've served over the years,  the
ones who consistently report the most succ...
That doesn't mean they're not focused on
the results or dollars and cents,
But they've learned to engage more people
with a lighthearted approach than a risk—based, 

science,  or economic—centered...
And let's face it,  lots of things about work can
be un-fun,  so why not make wellness a place
for smiles and laughter? 

...
A wellness program's mission is so much

greater than the temporary reduction in

rising healthcare costs you may achieve
...
You can make a difference in how
participants feel,  their productivity,  and
impact on coworkers,  family,  and friends.
You have the potential to change lives.
Think carefully about that opportunity the
next time someone proposes giving 550
for completing an HRA.
for more tips and strategies,  visit

HealthEnhancementSystems. com

or call
800.326.23l7.

I T ; ,;r- . lli’-«
" __: n‘fl...
Making Wellness Rewarding... Without Rewards
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Making Wellness Rewarding... Without Rewards

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Making Wellness Rewarding... Without Rewards.
Although paying employees to get healthy has become common, the practice does not produce favorable long-term results. This SlideShare examines why rewards (or penalties) to promote healthy behaviors is a bad idea and explores 5 types of motivation that do work.

Publié dans : Business
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Making Wellness Rewarding... Without Rewards

  1. 1. _lNlTHOUT REWARDS '4‘ Health Enhancement Systems
  2. 2. It's still widely accepted among wellness programs that you must provide some form of incentive or disincentive to get people involved.
  3. 3. At Health Enhancement Systems, we've long argued against giving people cash. ..
  4. 4. because it becomes gas money, is used to pay off credit cards. .. Ix‘ /1 , zf; r.; .> (‘1/'/ I 573}; «- "
  5. 5. .. . or quickly dissipates in some other way.
  6. 6. sssssssssssssssssss 1: ‘ , At least a T-shirt is a 3 reminder of their effort if and achievement — maybe enough of a positive reinforcement to keep the participant going a little longer. I I I I I I
  7. 7. Author Yochai Benkler offers plenty of data as well as anecdotal evidence suggesting extrinsic rewards are counter-productive. THE PENGUIN & THE IE VIATHAN: HOW COOPERATION TRIUMPHS OVER SELF-INTEREST
  8. 8. ”We shouldn't try to motivate people only by offering them material payoffs; we should also focus on motivating them socially and intellectually by making cooperation social, autonomous, rewarding, even — if you can swing it — fun. ” Ealth Enhancennet I
  9. 9. If ever there was a philosophy to guide wellness programming, this is it.
  10. 10. Here's why:
  11. 11. Social motivation.
  12. 12. forget about Ifacebook and Twitter for a moment. ..
  13. 13. Think about the times in your life when you've been most happy, engaged, ' inspired, uplifted. T
  14. 14. Undoubtedly, those occasions occurred in a setting with family, friends, or coworkers. ..
  15. 15. .. .in real time, not electronically.
  16. 16. Life's greatest highs are shared.
  17. 17. It only makes sense your wellness efforts should look for every opportunity to engage people in a group,
  18. 18. not iust on their computer screen or mobile device. : 'r_~T'.
  19. 19. Intellectual motivation.
  20. 20. :-7”‘: at/ IlII. I III. While people want to know what to do for better health, they don't want to be patronized.
  21. 21. Repeating ”take the stairs instead of the elevator” a gazillion times. ..
  22. 22. and leaving it at that is like beige wulls: You know they're beige, but you couldn't care less.
  23. 23. Give your participants a mental workout with each A‘/ ,;; fi;; i», b wellness program, pushing them to learn and do, 7/he or fora better chance at making the behavior their own.
  24. 24. Autonomous motivation.
  25. 25. Though people want to know what to do, they aw also want the freedom to decide how to do it.
  26. 26. r This is one of the hardest things for some health promoters to accept.
  27. 27. ”After all, I've got MS, RD, MD, MPH, or LMNOP alter my name; I know exactly what people should do to improve health. ”
  28. 28. But if they don't have a feeling of control, if they aren't invested in their own ability to make the changes, it doesn't matter how many advanced degrees you have.
  29. 29. ‘ ( <"S". ‘o -~ -- . ‘ : . '«"‘. ‘ '. _5Q: _.: _ Q“x<“ ‘ . 3. Q3. 4% 4' ’ 9' 1 ‘A '»’, _’. ':, J.-. _' 9', ,' ”ll§*“l‘‘r. ‘§. e:. at ,1; ’ " ‘. _é Let clients he in chardgof their own health destiny and be ready to support them as needed.
  30. 30. Reward motivation.
  31. 31. In our never—ending quest for population health management, ROI analysis for every wellness program expenditure, and the perfect ratio of healthcare premium incentives to gift card rewards, we seem to have lost sight of the most fundamental motivation:
  32. 32. Good health is its own reward.
  33. 33. Ask someone who's lost 20 pounds and fits into clothes they haven't worn in years how it feels.
  34. 34. "F Watch their face light up as they go on about how much energy they have, how good they feel about themselves, and their positive outlook.
  35. 35. The reward of good health is priceless.
  36. 36. Attaching a gift card to it only cheapensthe J accomplishment. ; —
  37. 37. fun motivation.
  38. 38. Of the thousands of wellness program managers we've served over the years, the ones who consistently report the most success with their population are those where fun is a central theme.
  39. 39. That doesn't mean they're not focused on the results or dollars and cents,
  40. 40. But they've learned to engage more people with a lighthearted approach than a risk—based, science, or economic—centered focus. 5. QT‘ fi. »‘, ¢.’. "‘, - ~-.
  41. 41. And let's face it, lots of things about work can be un-fun, so why not make wellness a place for smiles and laughter? ’ T7§~'. ~’‘ ‘ viz 1- . {”
  42. 42. A wellness program's mission is so much greater than the temporary reduction in rising healthcare costs you may achieve with financial carrots.
  43. 43. You can make a difference in how participants feel, their productivity, and impact on coworkers, family, and friends.
  44. 44. You have the potential to change lives.
  45. 45. Think carefully about that opportunity the next time someone proposes giving 550 for completing an HRA.
  46. 46. for more tips and strategies, visit HealthEnhancementSystems. com or call 800.326.23l7. I T ; ,;r- . lli’-« " __: n‘fl; r:t-t-r-1'-mt‘-ul ~. ‘In ' u ‘

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