1.
AMA Alliance...Networking
Using Facebook & Facebook Pages
Presented
Sunday, June 16, 2013
Debbi Ricks
AMAA Social Media Manager

2.
Why Facebook?
• 500 million active users (half log-in daily and
spend an average of 55 min.)
• Average user has 130 friends and becomes a
fan of 2 pages per month
• 150 million users access Facebook through their
smartphones
• Average user is connected to 80 community
pages, groups or events
• 30 Billion pieces of content are shared each
month

3.
Accounts on Facebook
• Technically Facebook only allows you to
have one account, either a Business or
Personal account
• For a Personal Account you are supposed to
use your real name (first and last)
• Violators of this policy may have their page
deleted or deactivated

4.
Personal Accounts
• Personal Accounts
• Enable and allow you
• to maintain a personal profile
• to interact with friends
• to create and/or join groups
• to create a Fan Page for your business or organization
• to become a fan of (or “like”) other fan pages
• to purchase advertising
• to make changes to a Business Account Fan Page if you
are an admin
• Are more versatile than business accounts

5.
Business Accounts
• Business Accounts
• Are for a company that is not a sole-proprietorship
• Are for a sole-proprietorship whose owner does
not want to use Facebook to interact with friends.
• Enable you to create Facebook page
• Enable you to create paid advertisements on
Facebook and on Fan Pages.
• Do not have the same functionality as Personal
Accounts.

6.
Groups & Pages
• Public (open) groups
• Everyone can see the Group, find it in a search and
make posts
• Closed groups
• Everyone can see the Group, but only members can
see and make posts
• Secret groups
• Only members can see the Group, see and make
posts
• Fan Pages

7.
Groups
• Groups provide a closed space for small groups of
people to communicate about shared interests.
• Groups can be created by anyone.
• Group members must be approved or added by other
members.
• When a group reaches a certain size, some features are
limited.
• The most useful groups tend to be the ones you create
with small groups of people you know.
• Members receive notifications by default when any
member posts in the group.
• Group members can upload photos to shared albums,
collaborate on group docs, participate in chats and
invite members who are their friends to group events.

8.
Alliance Open Groups
Kentucky Medical Association Alliance
Pima County Medical Society Alliance, AZ
Greater Greensboro Society of Medicine Alliance, NC

9.
Sample Alliance Closed Groups
Santa Clara County, CA
Tarrant County, TX
CMA Alliance, CA
Oklahoma SMAA
Lives of Doctor Wives

10.
What are Facebook Pages?
• Pages are a free means for businesses, organizations and brands
to share their stories and connect with people who “like” them.
• Pages may only be created and managed by official
representatives.
• Page information and posts are public and generally available to
everyone on Facebook.
• Anyone can “like” a Page to become connected with it and to get
news feed updates.
• There is no limit to the number of people who can “like” a page.
• Page admins can share posts under the Page’s name.
• Page posts appear in the news feeds of people who like the Page
and their friends.

11.
Alliance Facebook Pages

12.
County , State & National Alliance
Facebook Groups & Pages
Alliance to the Medical Society of Mobile County Alabama
Madison County Medical Alliance Alabama
Alliance to the Medical Association of the State of Alabama
The Alliance to the Medical Society of Mobile County Alabama
Pima County Medical Society Alliance Arizona
CMAA (California Medical Association Alliance) California
CMAAlliance (California Medical Association Alliance) California
LACMA Alliance California
North Valley Medical Association Alliance California
Santa Clara County Medical Association Alliance California
Colorado Medical Society Connection Colorado
Alachua County Medical Alliance Florida
Collier County Medical Society Alliance Florida
Florida Medical Association Alliance FMA Alliance Florida
Lee County Medical Society Alliance Florida
St. Johns County Medical Alliance Florida
Medical Association of Georgia Alliance MAG Alliance Georgia
Fort Wayne Medical Society Alliance Indiana
Indiana State Medical Association Alliance Indiana
Iowa Medical Society Alliance Iowa
Kansas Medical Society Alliance Kansas
Greater Louisville Medical Society Alliance Kentucky
Kentucky Medical Association Alliance Kentucky
Northern KY Medical Society Alliance Kentucky
Lafayette Parish Medical Society Alliance Louisiana
Shreveport Medical Society Alliance Louisiana
Michigan State Medical Society Alliance Michigan
Saginaw County Medical Society Alliance Michigan

13.
County , State & National Alliance
Facebook Groups & Pages cont.
Mississippi State Medical Association Alliance Mississippi
Cape Girardeau County Area Medical Society Alliance Missouri
Missouri State Medical Association Alliance Missouri
Clark County Medical Society Alliance Nevada
Cape Fear Medical Alliance North Carolina
Catawba County Medical Society Alliance North Carolina
Greater Greensboro Society of Medicine Alliance North Carolina
Mecklenburg Medical Alliance and Endowment (MMAE) North Carolina
North Carolina Medical Society Alliance North Carolina
Onslow County Medical Society Alliance North Carolina
Oklahoma State Medical Association Alliance Oklahoma
Berks County Medical Society Alliance Pennsylvania
Berks County Medical Society Alliance Pennsylvania
Florence County Medical Society Alliance South Carolina
7th District South Dakota State Medical Alliance South Dakota
SMA Alliance Southern Medical Association Alliance Southern States
Knoxville Academy of Medicine Alliance Tennessee
Nashville Academy of Medicine Alliance Tennessee
Tennessee Medical Association Alliance Tennessee
TMA Alliance Tennessee Medical Association Alliance Tennessee
Harris County Medical Society Alliance Texas
Lubbock Crosby Garza Medical Society Alliance Texas
Nueces County Medical Society Alliance Texas
Tarrant County Medical Society Alliance Texas
Texas Medical Association Alliance Texas
Medical Society of Virginia Alliance Virginia
Richmond Academy of Medicine Alliance Foundation Virginia
Rockingham County Medical Association Virginia
Partners in Medicine Utah
Washington-Unicoi-Johnson County Med Alliance Tennessee

14.
Why Have an Alliance Facebook Page?
• Maintain relationships and foster new ones
• Share successes, photos, video, and links with
your target audience
• Create and promote events
• Start conversations and get feedback
• Recruit members and volunteers
• Increase online visibility and findability
• Measure and optimize impact

15.
Before You Create Your Page
• Choose your name carefully--you can’t change it
later
• Choose your creator carefully because the page
originator is the owner.
• Choose who will post and monitor the page
• Check out what other pages are doing
• Decide what your policies will include

16.
Define Your Goals
• Who are you trying to reach?
(members, prospective members, community members, volunteers,
donors)
• Why are you trying to reach them?
(connect with them about programs or events)
• What kind of information are you trying to
convey through Social Media?
(Updates about events and fundraisers, information about successful
volunteers, projects)
• What is the benefit of using SM to get them this
information vs. More traditional forms of
communication.
(easier, faster, less expensive, allows audience to be more interactive and
share)

17.
Things to Know Before Creating a Page
• Someone with a personal account must create
the page
• Additional page “administrators” may be
added and removed
• Page ownership can not be transferred.
• If the original owner’s account is shut down or
deleted, so is the fan page.

18.
Content
• Facebook allows you to post just about
anything, but that doesn’t mean you should!
• Keep content appropriate for the organization
and be creative.
• Posts are limited to 420 characters max,
including characters in URLS
• Shorter posts are more likely to get a response
• Try to keep posts under 100 characters

19.
Content cont.
• Using externally-generated content
• Articles, info-graphics, video clips you did not create yourself
• Only post if you think those that follow you will find the information
interesting or useful, relative to your local or state Alliance.
• Always include a comment about the posting that gives it context
relevant to your organization
• Always keep Organization Mission Statement in Mind

20.
Photos/Videos of Events
• Take photos or videos at events and post them on Facebook
afterwards. During the event, encourage people to find us on
Facebook and tag themselves in the event photos. This
encourages people to “like” us, and also, all photos they are
tagged in will show up in the newsfeeds of their social
networks, increasing outreach.

21.
Content cont.
• Ask a question when posting an article or utilize
the Facebook Questions Function for increased
share-ability.
• Tag to increase visibility
• Thank others to increase visibility
• Share posts by others
• Ask for engagement. Ask Facebook Fans to
repost, “like” or share some your most interesting
or noteworthy content.

22.
Posting
Post During Peak Times

23.
Your Facebook Page
The following slides will show you the basics for
building and understanding your
organization’s Facebook page.

24.
Build a Page: Get Started

25.
Build a Page cont.

26.
Build a Page cont.

27.
Design Your Wall Page

28.
Build a Wall for Your Page
Add a Profile Picture

29.
Profile Picture cont.

30.
Add a Cover

31.
Choose a Photo or Logo

32.
Build a Wall for Your Page

33.
Understand the Features

34.
You’re Ready to Post

35.
Posting

36.
Admin Panel Top View

37.
Admin Panel Bottom

38.
Analytics

39.
Likes

40.
Shares

41.
Shares cont.

42.
Reach

43.
Reach cont.

44.
Talking About This

45.
Resources

46.
Resources cont.