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CU Social Media Presentation

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Deborah Krier
Deborah Krier
BusinessTechnology
1 of 17
Social Media as an Integral Marketing Tool
marketing 1.0
marketing 2.0
who is online? 62% are 25-54 years old
benefits 2011 Social Media Marketing Industry Report Social Media Examiner
plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives Target market Action to take Budget Resources
plan Measure results Goals Costs ROI Revise
it’s all about… Relationships, Relationships, Relationships!
strategy
tips & techniques ,[object Object]
70/30 rule
Don’t be one-dimensional,[object Object]
Grammar, spelling and punctuation DO count!
Be responsive AND say Thank You!,[object Object]
why bother? Number of monthly visitors Website Facebook 19,400,000 1,800,000 22,500,000 270,000 Wall Street Journal, May 4, 2011
time management
why? Word of mouth on steroids!!

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CU Social Media Presentation