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Social Media: The What For

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Deborah Smith
Deborah Smith

How will your company use Social Media? Examples of how companies are successfully using social media to monitor their brand, increase customer loyalty, improve brand awareness, build authority, develop focus groups, and more. I call this my "wheels turning" presentation. Everyone walks away with new ideas of how they can use Social Media. I have given it many times for different organizations: SCORE, Chambers of Commerce, Atlantic City Tourism Council. It always gets excellent feedback. http://www.DeborahLSmith.com

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The What For © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
The Mindset “ Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business managers.” Jay Deragon
The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Monitoring ,[object Object],[object Object],[object Object],© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Listening Tools ,[object Object],[object Object],[object Object],© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Monitoring Your Brand © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Brand Awareness & Loyalty Surf Taco Insert Fan page © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Surf Taco on Facebook © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Social Search & SEO © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Brand Awareness © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Focus Groups © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Customer Loyalty & Brand Awareness Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Customer Loyalty & Brand Awareness Hospitality
Brand Awareness Hospitality
Customer Service © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Developing Authority © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Developing Authority Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event Promotion © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event Promotion Hospitality © Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event Promotion Higher Education © Copyright 2010 – Deborah L. Smith, Social Media Consulting
SEO & Blogs Restaurants © Copyright 2010 – Deborah L. Smith, Social Media Consulting
SEO Benefits © Copyright 2010 – Deborah L. Smith, Social Media Consulting
How Will Your Company Use Social Media? © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
Deborah Smith Social Media Consulting Follow Me on Twitter @DeborahLSmith Fan me on Facebook.com/SocialMedia4Business For Tips on using social media subscribe to my blog www.DeborahLSmith.com

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Social Media: The What For

  • 1.
  • 2. The What For © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
  • 3. The Mindset “ Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business managers.” Jay Deragon
  • 4.
  • 5.
  • 6.
  • 7. Monitoring Your Brand © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 8. Brand Awareness & Loyalty Surf Taco Insert Fan page © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 9. Surf Taco on Facebook © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 10. Social Search & SEO © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 11. Brand Awareness © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 12. Focus Groups © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 13. Customer Loyalty & Brand Awareness Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 14. Customer Loyalty & Brand Awareness Hospitality
  • 16. Customer Service © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 17. Developing Authority © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 18. Developing Authority Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 19. Event Promotion © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 20. Event Promotion Hospitality © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 21. Event Promotion Higher Education © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 22. SEO & Blogs Restaurants © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 23. SEO Benefits © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 24. How Will Your Company Use Social Media? © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
  • 25. Deborah Smith Social Media Consulting Follow Me on Twitter @DeborahLSmith Fan me on Facebook.com/SocialMedia4Business For Tips on using social media subscribe to my blog www.DeborahLSmith.com