Deckchair Marketing Experiments > Our ideas and findings on how to help get referrals from the social networks.

1. Deckchair Marketing
Experiments
Using Social Media
to get referrals

2. Identify suspects
• Which sectors do you want to work with?
• Who can you help?
• Who have you worked with?
• Do you have case studies or testimonials?

3. Do your research
Website Business Plan Reports
Social Networks
Key Staff

4. Using LinkedIn
• Connect with people you know, like and trust
• Search for businesses, organisations or individuals
• See how you are connected
• Talk to 1st Connections about introductions
• Use tactics with 1st to link to 2nd Connections

5. Using Twitter
• Search for the company or individual
• Listen to them
• What is there behavioural style?
• Where do they network?
• Follow them
• Be relevant

6. Using Facebook
• Connect with friends, personal & business
• Talk about your progress and successes
• Look for pages in your field or areas of interest
• Get involved in discussion
• Create a page for your business
• Don’t sell!

7. How to get referrals
• Identify the best contacts for referrals
• Get some training from a provider like
Referral Institute
• Read books like The Jelly Effect
• Use tactics to inspire referrals
• Train your referral partners
• Maintain contact through the networks,
online and offline

8. www.deckchair.co.uk