May 2008 Dennis Deacon – [email_address]

SEO vs. SEM & PPC

SEO Workflow Keyword Research and Analysis Analyze Site for Crawl / Performance issues Implement Optimizations Monitor results Repeat as needed

Google Adwords Keywords Tool

Trellian Keywords Tool

Wordtracker

The “PacMan” Metaphor Content Meta Data Links Theme

Search Engine Crawling Issues G o o g l e

Search Engine Crawling Issues

Bruce Clay Search Engine Relationship Chart

Google Webmaster Central

Google Webmaster Central

Use the Description to persuade Glacier Bay Highlights - Alaskan Glacier Bay Cruise Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's ... www.sunstonetours.com/alaska/itins/cw_ GlacierBay Highlights.asp - 32k - Cached - Similar pages < title>Glacier Bay Highlights - Alaskan Glacier Bay Cruise </title> <meta name=&quot;description&quot; content=&quot;Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's Inside Passage. Experience the true meaning of wonder in the soaring sanctuary of Glacier Bay National Park.&quot;> <meta name=&quot;keywords&quot; content=&quot;glacier bay, short cruises, glacier bay alaska, glacier bay cruise, glacier bay national park, cruise west cruises, cruise west alaska&quot;> =

Google Base / Products Search / OneBox

Google Base / Products Search / OneBox

Google Base / Products Search / OneBox

Content is King!