5. Structure:
1. Introduction
2. Body
3. Conclusion
6. It is all a matter of writing a „few lines‟:
1. Outline –used to plan the speech
2. Headline – what’s the news in the speech?
3. Front line – what’s the most important point?
4. Sidelines – quotes, poems or humor
5. Bottom line – an ending the audience will
remember
70. Sales David R Ednie
President & CEO
Performance SalesChannel Europe SARL
Ph: +33 676 600 925
Email: david@saleschannel-europe.com
Motivation Blog: http://saleschannel.blogspot.com
Website: www.saleschannel-europe.com