Samsung ppt

A SALES PRESENTATION,[object Object],SUBMITTED TO Prof AJIT SHARMA,[object Object],SUBMITTED BY:,[object Object],[object Object]

In 1988, it merged with Samsung Semiconductor & Communications.

In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbrand.

In 2006,Samsung was rated 20th in the list of global brands and innovation and 2nd in the electronics industry.

In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the world's second-largest mobile phone maker. It was also ranked as the #1 company in global brand in electronics.

In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117.4 billion to take the No.1 spot as the world's largest technology company.,[object Object]

MARKETING STRATEGIES,[object Object],Brand Ambassador: Aamir Khan,[object Object],Providing free content on the mobile by collaborating with the copyright owners of Bollywood movies. For e.gGhajini, Love AajKal,[object Object],Promotional offers like free entry to the show of ‘10 ka dum’,[object Object],Organizing contests like ‘Samsung Mobile Karaoke Festival’,[object Object],Opening the Samsung Fun Club for better customer relationships.,[object Object],Free online software updates, tutorials and customer service,[object Object],Highlights the innovative features of its products through a combination of innovative advertising and branding.,[object Object],Established many Samsung Mobile Stores to increase the visibility of the brand,[object Object]

MARKETING STRATEGIES contd..,[object Object],Samsung became a local sponsor for the Seoul 1988 Olympic Summer Games.,[object Object],In 1997, the company then became a member of The Olympic Partner (TOP),[object Object],Samsung is recognized for providing the Games with crucial, real-time information service in support of the world's largest sporting event.,[object Object],Samsung is proud to carry on its Olympic partnership through the 2016 Olympic Games.,[object Object]

STP STRATEGIES,[object Object]

SEGMENTATION,[object Object],Demographic by Age:,[object Object], - Middle Age groups,[object Object], - Teenagers,[object Object], - Executive class,[object Object],Behavioral Segmentation.,[object Object],Technological Segmentation.,[object Object],Designing the new products on the latest trends.,[object Object],Apt prices for all income groups of the society.,[object Object],More of a B2B orientation. ,[object Object]

TARGETING,[object Object],Trendy young people.,[object Object],Professionals.,[object Object],Large businesses.,[object Object],The common cellular phone users.,[object Object],Organizations such as: services to public safety, the government, and both utility and manufacturing enterprises .,[object Object],Institutional sales for colleges.,[object Object],Target is not only number driven but also about acquiring and retaining customers.,[object Object]

POSITINING,[object Object],IT focuses more on the real margin which comes from mid-to-high-end segments,[object Object],Samsung Concept Store,[object Object],Market making & category creation in small towns,[object Object],Wider Care Network ,[object Object],Access to Samsung care line,[object Object],Pioneering in the 3G segment of mobile phones.,[object Object],Branded itself as a synonym for quality.,[object Object],Created a Unique Brand Image for itself as a high end value driven brand.,[object Object]

Samsung ppt

Samsung ppt

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