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Hero & Honda ppt by Hrutik Jadhav

  1. Team Leader:- Phapale Ganesh -: Members :- -: Presented by :-  Jadhav Hrutik  Wagh Siddharth  Darandale Aishwarya  Chaskar Rutuja  Bhor Sarika  Mhaske Ashwini  Yewale Shravani  Gavhane Neha
  3. TWO WHEELER INDUSTRY  Emerging in India – 1940 .  Growth slow in 1950 - 60 Nationalization .  Market share – 75% .  India’s 2nd Largest 2 wheeler market in world .
  4. HISTORY & CORPORATE PROFILE OF HERO HONDA  Hero Honda is a two-decade-old story, Joint venture between Hero (India co.) & Honda (Japan co.) in 1984.  In 2001, for the first time achieved, ‘World’s No.1’ two- wheeler manufacturing company.  Now, Hero Honda Motors Ltd. Is the world’s Largest manufacturer of two-wheelers for 9 consecutive years.
  5. ACHIEVEMENTS  1985 - First 100cc Bike.  1988 - Was the No. 1 among all motorcycles in India.  1991 - National Productivity Council’s ( NPC) Award.  1992 - National Safety Award.  2002 - Fastener World Established.  2006 - Hero Honda enters the scooter’s segment, launches 100cc ‘’Pleasure.
  6. PRODUCTS  Achiever  Ambition 133, Ambition 135  CBZ, CBZ Star, CBZ Xtreme  CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start)  Glamour, Glamour F1  Hunk  Joy  Karizma, Karizma R, Karizma ZMR F1  Passion, Passion+, Passion Pro  Pleasure  Street  Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG
  7. CORE BRAND VALUES  Reliability  Constant Mileage  Reasonable Price  Comfort Riding  Low Maintenance
  8. HERO HONDA TIMELINE 1956 - Formation of Hero Cycles in Ludhiana (Majestic Auto Limited) 1983 - Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed. (Shareholders Agreement signed) 1984 - Hero Honda Motors Ltd. Incorporated. 2001-The Company became the largest two-wheeler manufacturing company in India and globally. 2010 - The board of directors of the Hero Honda group had decided to terminate the joint venture between Hero Group of India.
  9. REASONS FOR SEPARATION OF HERO-HONDA In 1998 Honda decided to set up its own scooter manufacturing subsidiary In 2010 Honda Motorcycles and Scooters India Private Limited decided to launch a 110cc (Cubic centimeters, a unit of volume) then the conflict arose. As directors on the board of Hero Honda, all of them had access to its plans and strategies while Hero Honda had access to none of Honda’s plans. The fourth issue was related to Hero Honda wanting to do its own independent R&D and manufacturing its own products. On the other hand, Honda was making its expansion stronger in India by introducing efficient models. (models such as Activa,Dio & Eterno) Let us see journey of both Hero and Honda company after separation….
  11. INTRODUCTION Hero Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected Companies List has Hero Honda Motors Ranked in 2010, when Honda decided to move out of the venture. Hero group bought the shares held by Honda. Subsequently, in August 2011, the company was renamed as HERO MOTORCORP with a new corporate identity. On June 4, 2012, HERO MOTORCORP approved a proposal to merge. The investment arm of its parent Hero investment pvt. Ltd. Into the Automaker. The decision comes after 18 Months of its split from Honda Motors.
  12. COMPANY DETAILS Name of Company Country Founded Industry Headquarter Key People Product Employees Register Office Website HERO MOTORCORP India On January 19,1984 Automobile Industry In New Delhi Brijmohan Lall Munjal Two wheeler and Four wheeler 14,000 Hero Motorcorp Ltd. 34,Community Centre, Basant Lok, Vasant Vihar, New Delhi 110057, India
  13. MANUFACTURING PROCESS Material Receipt Weighment Inspection Accepted Shop Floor Inspection Casting Patrol Inspection Assembly Final Inspection Packing Stores Dispatch
  14. PRODUCTS Splendor pro Splendor Classic Super Splendor Passion pro HF Deluxe HF Dawn Achiever I Smart Splendor NXG Glamour
  15. PRODUCTS Karizma R Karizma ZMR Xtreme Xblade Hunk Impulse Maestro Duet Pleasure
  16. SWOT Analysis Strength  Huge brand equity and one of the biggest players in the two wheelers Indian market.  Excellent R&D, and wide variety of products in every segment.  Excellent distribution over 3000 dealership and service centers. Weakness  Absence in the premium bike segment.  High import for its spare parts i.e. over 30% imports.  Most of the products have similar features and low on design and innovation. Opportunity  Two-wheeler segment is one of the most growing industries.  Export of bikes is limited i.e. untapped international markets.  Affordable products with reasonable cost. Threats  Strong competition from Indian as well as international brands.  Dependence on Government policies and rising fuel prices.  Better public transport will affect two- wheeler sales.
  17. ACHIEVEMENTS 2010 - Ranked No.3 Most trusted brand across categories amongst Young Adult Males. 2010 - Rated as Top Indian Company in Automobile- two wheeler sector by Dun & Bradstreet- Rolta Corporate Awards. 2011 - Ranked No.1 Brand in the Auto (two wheelers) category in the Brand Equity ‘’Most Trusted Brand”. Two Wheeler Manufacturer of the year Award by Bike India Magazine. “Most Recommended Two Wheeler Brand of The Year” Award by CNBC Awaaz consumer awards. Let us see journey of Honda Company……
  19. INTRODUCTION Honda Motor Company. Ltd is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. Honda is the Sixth largest automobile manufacturer in the world. The company achieved the number one position among all mass production cars sold in USA.
  20. PRODUCTS CD 100 Shine sp Dream Yuga Dream Neo Livo Twister Cb Unicorn 150 Cb Unicorn 160 Unicorn Dazzler Trigger
  21. PRODUCTS CBR 150 CBR250 CBHornet Navi Activa Activa i Dio Grazia
  22. SWOT Analysis Strength  Competence in engine manufacturing- company’s core product.  Diversified product portfolio.  Strong position in Asia’s motorcycle marekets. Weakness  Dependence in North America to generate most of the revenue.  Low investments in research and development (R&D) leading to innovative products.  Increased market penetration and lower demand. Opportunities  Increasing government regulations.  Improving U.S. economy.  Timing and frequency of new model releases. Threats  Increased competition.  Rising Japenese Yen exchange rates  Natural disasters.
  23. ACHIEVEMENTS The company achieved the number one position among all mass production cars sold in the USA. Honda was gaining more market share in India by introducing models such as Activa, Dio & Eterno. In 2008, Beijing Auto Show, Honda announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota’s Scion brand in the USA.
  24. CONCLUSION Hero is an Indian company and Honda is a Japanese company. Those companies has to build strong brand awareness and credibility among its customers. When there was a joint venture it was India’s 2nd Largest two wheeler company. The main conflict for seperation arose when Honda decided to launch a 110cc bike. On technical base Bajaj is the best from other but from our research, consumer prefer both Hero and Honda bike due to high resell value and low maintainance.