SlideShare une entreprise Scribd logo
1  sur  8
Consumer buyer behavior  1 WELINGKAR DBM JULY 09 BATCH GROUP 8
How would you apply concepts of providing value and customer satisfaction and retention to designing and marketing affective online banking ?
Online banking implies smart bankingOnline banking makes one feel connected to the world  ,[object Object], 1.Improve customer access 2.facilitate the offering of more services 3.increase customer loyalty 4.attract new customers 5.provide services offered by competitors 6.reduce customer attrition
Added values delivered to customer through online banking Safe and secure mode Convenience It is not time bound Regular incentives to customer Any time access to one’s own account  Exhaustive features provided by net banking
All transactions on icicibank.com are highly safe & secure   Echeques facility on icicibank.com is absolutely free of charge!  Transfer money to any icici bank account anywhere in India. Transfer funds to other bank accounts. Recharge your prepaid mobile (very simple one time process)  Send money to any destination in India  You can send money from the convenience of you home. No need to visit a post office.  Service is available 24 x 7 x 365. The amount will be delivered by India post (Indian postal service) within 15 working days from the date of debit to customer's account.  Thus rural area is connected.
Schemes & offers on online banking module ,[object Object],Log on to www.irctc.co.in and book your tickets. Please click on icici bank pg in the 'payment by credit card' section. Please enter your icici bank debit card number, cvv and expiry date. Enter your internet banking user id and password to complete the process. ,[object Object],Log on to www.visabillpay.in Enter bill and icici bank debit card number, cvv and expiry date details. Enter internet banking user id and password to complete the process. Click to pay your bills.  
Advantages of online banking Convenience: Unlike your corner bank, online banking sites never close; they're available 24 hours a day, seven days a week, and they're only a mouse click away.  Ubiquity: If you're out of state or even out of the country when a money problem arises, you can log on instantly to your online bank and take care of business, 24/7.  Transaction speed: Online bank sites generally execute and confirm transactions at or quicker than ATM processing speeds.  Efficiency: You can access and manage all of your bank accounts, including IRAs, CDs, even securities, from one secure site.  Effectiveness: Many online banking sites now offer sophisticated tools, including account aggregation, stock quotes, rate alerts and portfolio managing programs to help you manage all of your assets more effectively. Most are also compatible with money managing programs such as Quicken and Microsoft Money.
Welingkar consumer buyer beh

Contenu connexe

En vedette (6)

Erp Strength & Weakness
Erp Strength & WeaknessErp Strength & Weakness
Erp Strength & Weakness
 
Importance & scope of Consumer Behaviour
Importance & scope of Consumer BehaviourImportance & scope of Consumer Behaviour
Importance & scope of Consumer Behaviour
 
Introduction to ERP
Introduction to ERPIntroduction to ERP
Introduction to ERP
 
Consumer behaviour notes u1
Consumer behaviour notes u1Consumer behaviour notes u1
Consumer behaviour notes u1
 
Personal budgeting
Personal budgetingPersonal budgeting
Personal budgeting
 
Why Study Consumer Behaviour
Why Study Consumer BehaviourWhy Study Consumer Behaviour
Why Study Consumer Behaviour
 

Dernier

INTERNATIONAL TRADE INSTITUTIONS[6].pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptxINTERNATIONAL TRADE INSTITUTIONS[6].pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptxaymenkhalfallah23
 
PMFBY , Pradhan Mantri Fasal bima yojna
PMFBY , Pradhan Mantri  Fasal bima yojnaPMFBY , Pradhan Mantri  Fasal bima yojna
PMFBY , Pradhan Mantri Fasal bima yojnaDharmendra Kumar
 
10 QuickBooks Tips 2024 - Globus Finanza.pdf
10 QuickBooks Tips 2024 - Globus Finanza.pdf10 QuickBooks Tips 2024 - Globus Finanza.pdf
10 QuickBooks Tips 2024 - Globus Finanza.pdfglobusfinanza
 
Economic Risk Factor Update: April 2024 [SlideShare]
Economic Risk Factor Update: April 2024 [SlideShare]Economic Risk Factor Update: April 2024 [SlideShare]
Economic Risk Factor Update: April 2024 [SlideShare]Commonwealth
 
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...Amil baba
 
Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...
Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...
Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...Amil baba
 
Introduction to Health Economics Dr. R. Kurinji Malar.pptx
Introduction to Health Economics Dr. R. Kurinji Malar.pptxIntroduction to Health Economics Dr. R. Kurinji Malar.pptx
Introduction to Health Economics Dr. R. Kurinji Malar.pptxDrRkurinjiMalarkurin
 
Unit 4.1 financial markets operations .pdf
Unit 4.1 financial markets operations .pdfUnit 4.1 financial markets operations .pdf
Unit 4.1 financial markets operations .pdfSatyamSinghParihar2
 
『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书
『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书
『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书rnrncn29
 
Gender and caste discrimination in india
Gender and caste discrimination in indiaGender and caste discrimination in india
Gender and caste discrimination in indiavandanasingh01072003
 
Money Forward Integrated Report “Forward Map” 2024
Money Forward Integrated Report “Forward Map” 2024Money Forward Integrated Report “Forward Map” 2024
Money Forward Integrated Report “Forward Map” 2024Money Forward
 
2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGeckoCoinGecko
 
Banking: Commercial and Central Banking.pptx
Banking: Commercial and Central Banking.pptxBanking: Commercial and Central Banking.pptx
Banking: Commercial and Central Banking.pptxANTHONYAKINYOSOYE1
 
Guard Your Investments- Corporate Defaults Alarm.pdf
Guard Your Investments- Corporate Defaults Alarm.pdfGuard Your Investments- Corporate Defaults Alarm.pdf
Guard Your Investments- Corporate Defaults Alarm.pdfJasper Colin
 
Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024Devarsh Vakil
 
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
The Inspirational Story of Julio Herrera Velutini - Global Finance LeaderThe Inspirational Story of Julio Herrera Velutini - Global Finance Leader
The Inspirational Story of Julio Herrera Velutini - Global Finance LeaderArianna Varetto
 
Financial Preparation for Millennia.pptx
Financial Preparation for Millennia.pptxFinancial Preparation for Millennia.pptx
Financial Preparation for Millennia.pptxsimon978302
 
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...Amil baba
 
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...amilabibi1
 

Dernier (20)

INTERNATIONAL TRADE INSTITUTIONS[6].pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptxINTERNATIONAL TRADE INSTITUTIONS[6].pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptx
 
Q1 2024 Newsletter | Financial Synergies Wealth Advisors
Q1 2024 Newsletter | Financial Synergies Wealth AdvisorsQ1 2024 Newsletter | Financial Synergies Wealth Advisors
Q1 2024 Newsletter | Financial Synergies Wealth Advisors
 
PMFBY , Pradhan Mantri Fasal bima yojna
PMFBY , Pradhan Mantri  Fasal bima yojnaPMFBY , Pradhan Mantri  Fasal bima yojna
PMFBY , Pradhan Mantri Fasal bima yojna
 
10 QuickBooks Tips 2024 - Globus Finanza.pdf
10 QuickBooks Tips 2024 - Globus Finanza.pdf10 QuickBooks Tips 2024 - Globus Finanza.pdf
10 QuickBooks Tips 2024 - Globus Finanza.pdf
 
Economic Risk Factor Update: April 2024 [SlideShare]
Economic Risk Factor Update: April 2024 [SlideShare]Economic Risk Factor Update: April 2024 [SlideShare]
Economic Risk Factor Update: April 2024 [SlideShare]
 
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
 
Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...
Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...
Uae-NO1 Kala Jadu specialist Expert in Pakistan kala ilam specialist Expert i...
 
Introduction to Health Economics Dr. R. Kurinji Malar.pptx
Introduction to Health Economics Dr. R. Kurinji Malar.pptxIntroduction to Health Economics Dr. R. Kurinji Malar.pptx
Introduction to Health Economics Dr. R. Kurinji Malar.pptx
 
Unit 4.1 financial markets operations .pdf
Unit 4.1 financial markets operations .pdfUnit 4.1 financial markets operations .pdf
Unit 4.1 financial markets operations .pdf
 
『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书
『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书
『澳洲文凭』买科廷大学毕业证书成绩单办理澳洲Curtin文凭学位证书
 
Gender and caste discrimination in india
Gender and caste discrimination in indiaGender and caste discrimination in india
Gender and caste discrimination in india
 
Money Forward Integrated Report “Forward Map” 2024
Money Forward Integrated Report “Forward Map” 2024Money Forward Integrated Report “Forward Map” 2024
Money Forward Integrated Report “Forward Map” 2024
 
2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko
 
Banking: Commercial and Central Banking.pptx
Banking: Commercial and Central Banking.pptxBanking: Commercial and Central Banking.pptx
Banking: Commercial and Central Banking.pptx
 
Guard Your Investments- Corporate Defaults Alarm.pdf
Guard Your Investments- Corporate Defaults Alarm.pdfGuard Your Investments- Corporate Defaults Alarm.pdf
Guard Your Investments- Corporate Defaults Alarm.pdf
 
Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024
 
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
The Inspirational Story of Julio Herrera Velutini - Global Finance LeaderThe Inspirational Story of Julio Herrera Velutini - Global Finance Leader
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
 
Financial Preparation for Millennia.pptx
Financial Preparation for Millennia.pptxFinancial Preparation for Millennia.pptx
Financial Preparation for Millennia.pptx
 
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
 
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
 

Welingkar consumer buyer beh

  • 1. Consumer buyer behavior 1 WELINGKAR DBM JULY 09 BATCH GROUP 8
  • 2. How would you apply concepts of providing value and customer satisfaction and retention to designing and marketing affective online banking ?
  • 3.
  • 4. Added values delivered to customer through online banking Safe and secure mode Convenience It is not time bound Regular incentives to customer Any time access to one’s own account Exhaustive features provided by net banking
  • 5. All transactions on icicibank.com are highly safe & secure   Echeques facility on icicibank.com is absolutely free of charge!  Transfer money to any icici bank account anywhere in India. Transfer funds to other bank accounts. Recharge your prepaid mobile (very simple one time process) Send money to any destination in India You can send money from the convenience of you home. No need to visit a post office. Service is available 24 x 7 x 365. The amount will be delivered by India post (Indian postal service) within 15 working days from the date of debit to customer's account.  Thus rural area is connected.
  • 6.
  • 7. Advantages of online banking Convenience: Unlike your corner bank, online banking sites never close; they're available 24 hours a day, seven days a week, and they're only a mouse click away. Ubiquity: If you're out of state or even out of the country when a money problem arises, you can log on instantly to your online bank and take care of business, 24/7. Transaction speed: Online bank sites generally execute and confirm transactions at or quicker than ATM processing speeds. Efficiency: You can access and manage all of your bank accounts, including IRAs, CDs, even securities, from one secure site. Effectiveness: Many online banking sites now offer sophisticated tools, including account aggregation, stock quotes, rate alerts and portfolio managing programs to help you manage all of your assets more effectively. Most are also compatible with money managing programs such as Quicken and Microsoft Money.