3. What is eCommerce?
AKA Electronic Commerce, e-commerce or
eCommerce
Buying and selling of products or services via the
internet .
4. Types of eCommerce
Business-to-business (B2B)
Business-to-customer (B2C)
Customer-to-customer (C2C)
Business Consumer
Business B2B B2C
Sysco Amazon
Automotive Co. Dell
Consumer C2B C2C
Priceline eBay
GoogleAdsense Craigslist
7. Checkout Profile/History
Shopping cart My account Contact us About us
Homepage
stratDRG
Film Film Digital Digital Lenses & Bags &
Reparations
SLRs Compacts SLRs Compacts Flashes Cases
Product page
8. Checkout Profile/History
Shopping cart My account Contact us About us
Homepage
stratDRG
1
Film Film Digital Digital Lenses & Bags &
Reparations
SLRs Compacts SLRs Compacts Flashes Cases
Product page
9. Checkout Profile/History
Shopping cart My account Contact us About us
Homepage
stratDRG
1
Film Film Digital Digital Lenses & Bags &
Reparations
SLRs Compacts SLRs Compacts Flashes Cases
2
Product page
10. Checkout Profile/History
Shopping cart My account Contact us About us
Homepage
stratDRG
1
Film Film Digital Digital Lenses & Bags &
Reparations
SLRs Compacts SLRs Compacts Flashes Cases
2
3
Product page
11. Checkout Profile/History
Shopping cart My account Contact us About us
4
Homepage
stratDRG
1
Film Film Digital Digital Lenses & Bags &
Reparations
SLRs Compacts SLRs Compacts Flashes Cases
2
3
Product page
12. Checkout Profile/History
5
Shopping cart My account Contact us About us
4
Homepage
stratDRG
1
Film Film Digital Digital Lenses & Bags &
Reparations
SLRs Compacts SLRs Compacts Flashes Cases
2
3
Product page
15. Timeline
1979-Michael Aldrich invents online shopping
1981- First online B2B transaction (Thomson Holidays)
1989-“Peapod” online grocery shopping
1994- First online bank opens
1995- Ebay and Amazon begin
2000- Dot-com investment bust
2005- Youtube launched
2011- eCommerce& online retail estimated at $197 billion 12%
inc. from 2010
16. Pros v. Cons - Business
Advantages Disadvantages
Worldwide business More competition
No/less advertising Technology
costs problems
Easier order process
Savings in cost
17. Pros v. Cons - Customer
Advantages Disadvantages
Convenience Security issues
Endless choices Customer service
Less hassle
18. Graphic from
Pew&Searchengineland.
com
Current & Future Trends
70% of shoppers will only pay
$4.99 or less for shipping
Significantly more higher-
income Americans are
conducting e-commerce activities
than members of other income
groups.
19. Conclusion
E-Commerce…
Is continuing to grow, develop and draw more profits.
Has clear advantages and disadvantages for customers and
businesses
E-Commerce is forecasted to grow by 12% in 2011.