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Laws of Simplicity John Maeda The Media Lab Massachusetts Institute of Technology
1. Reduce <ul><li>The simplest way to achieve simplicity is through thoughtful reduction. </li></ul><ul><li>HOW SIMPLE CAN...
2. Organize <ul><li>Organization makes a system of many appear fewer. </li></ul>S ORT L ABEL I NTEGRATE P RIORITIZE
3. Time <ul><li>Savings in time feel like simplicity. </li></ul>HOW CAN YOU MAKE THE WAIT SHORTER? HOW CAN YOU MAKE  THE W...
4. Learn <ul><li>Knowledge makes everything simpler. </li></ul>BASICS REPEAT  YOURSELF OFTEN AVOID   CREATING DESPERATION ...
5. Differences <ul><li>Simplicity and complexity need each other. </li></ul>RHYTHM OF LIFE
6. Context <ul><li>What lies in the periphery of simplicity is definitely not peripheral. </li></ul>NOTHING  IS  SOMETHING
7. Emotions <ul><li>More emotions are better than less. </li></ul>
8. Trust <ul><li>In simplicity we trust. </li></ul>
9. Failure <ul><li>Some things can never be made simple. </li></ul>
10.  The One <ul><li>Simplicity is about subtracting the obvious, and adding the meaningful. </li></ul>
Key 1: Away <ul><li>More appears like less by simply moving it far, far away. </li></ul>
<ul><li>Openness simplifies complexity. </li></ul>Key 2: Open THE POWER OF THE MANY CAN OUTWEIGH THE POWER OF THE FEW.
Key 3: Power <ul><li>Use less, gain more </li></ul>
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Laws Of Simplicity

"Less isn't more; just enough is more." -Milton Glaser:
"Simplicity means the achievement of maximum effect with minimum means." - Koichi Kawana, architect of botanical gardens
"Things should be made as simple as possible, but not simpler." - Albert Einstein (1879-1955)
"You can always recognize truth by its beauty and simplicity." - Richard Feynman (1918-1988)
"Our lives are frittered away by detail; simplify, simplify." - Henry David Thoreau (1817-1862)
"Simplicity is the ultimate sophistication." - Leonardo da Vinci (1452-1519)

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Laws Of Simplicity

  1. 1. Laws of Simplicity John Maeda The Media Lab Massachusetts Institute of Technology
  2. 2. 1. Reduce <ul><li>The simplest way to achieve simplicity is through thoughtful reduction. </li></ul><ul><li>HOW SIMPLE CAN YOU MAKE IT? </li></ul>HOW COMPLEX DOES IT HAVE TO BE? S HRINK H IDE E MBODY
  3. 3. 2. Organize <ul><li>Organization makes a system of many appear fewer. </li></ul>S ORT L ABEL I NTEGRATE P RIORITIZE
  4. 4. 3. Time <ul><li>Savings in time feel like simplicity. </li></ul>HOW CAN YOU MAKE THE WAIT SHORTER? HOW CAN YOU MAKE THE WAIT MORE TOLERABLE?
  5. 5. 4. Learn <ul><li>Knowledge makes everything simpler. </li></ul>BASICS REPEAT YOURSELF OFTEN AVOID CREATING DESPERATION INSPIRE WITH EXAMPLES NEVER FORGET TO REPEAT
  6. 6. 5. Differences <ul><li>Simplicity and complexity need each other. </li></ul>RHYTHM OF LIFE
  7. 7. 6. Context <ul><li>What lies in the periphery of simplicity is definitely not peripheral. </li></ul>NOTHING IS SOMETHING
  8. 8. 7. Emotions <ul><li>More emotions are better than less. </li></ul>
  9. 9. 8. Trust <ul><li>In simplicity we trust. </li></ul>
  10. 10. 9. Failure <ul><li>Some things can never be made simple. </li></ul>
  11. 11. 10. The One <ul><li>Simplicity is about subtracting the obvious, and adding the meaningful. </li></ul>
  12. 12. Key 1: Away <ul><li>More appears like less by simply moving it far, far away. </li></ul>
  13. 13. <ul><li>Openness simplifies complexity. </li></ul>Key 2: Open THE POWER OF THE MANY CAN OUTWEIGH THE POWER OF THE FEW.
  14. 14. Key 3: Power <ul><li>Use less, gain more </li></ul>

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