Absolut vodka's iconic advertising campaign began in 1981 and featured a single bottle transformed or interacting with its environment in striking imagery accompanied by just the brand name. The minimalist yet memorable ads helped increase Absolut's sales in the US from 20,000 to over 3 million cases between 1981-1995. The campaign established Absolut as one of the most recognizable brands through its innovative visual transformations of the signature bottle across different artistic genres and themes over decades.

1. An Presentation by

2. Why are Absolut ads so memorable?Why do collectors crave them? Simple Answer The execution ABSOLUT-ly brilliant Two simple words (and the first is always the same A single stunning image – the iconic bottle painted, built, deconstructed, reconstructed, dressed, undressed, decorated, and transformed.

3. Absolut Introduction Campaign Running since 1981 Earlier know by “Absolut rent Branvin” Spread over 126 Countries Employee more than 2500 Inducted in the American Marketing Association’s Marketing Hall of Fame in 1992 along with just two other brands : Coca Cola and Nike. Of the three, only Absolut accomplished this feat without the benefit of the other, much more powerful advertising medium : Television Signature Campaign of TBWA

4. Absolut Beginning 1981-84

6. Milk Bottle Shot When the campaign began, in 1981, Absolut was selling 20,000 cases annually in the U.S.A ; by 1995 the sales were ober 3 million cases – an increase in 14900!

7. This may have been the first ad to run; no one is quite certain anymore. Space was purchased in the NYT on a standby basis, meaning that ad could run anywhere, anytime. The staff of the Times, thinking they were doing the client a favor, ran the ad opposite the obituaries.

8. Russia vs Afghanistan

12. Treasure was the advent of color TV. Fish look alive – ad demonstrated great attention to detail

14. Absolut Objects 1984-87 In 1984 itself 444,000 cases sold.

15. As a Broadway Marquee. Bottle is not made by glass. Superlative Adjectives and nouns (perfection, clarity, magic, treasure) that modified Absolut

17. Golf was very upscale, customer were playing it, And that ABSOLUT 19th was exactly the place to wind down after a day on the links.

18. First visit to Silicon Valley in 1989. 7 computer generations ago, being an integral part of a computer chip was, well, leading edge!!

21. Real 30 acre field outside Lawrence, Kansas. Use of real crops – corn, hops and maize and other grains – ensured that ad would evolve with the seasons

24. Absolut Cities 1987- ___ There are often good marketing reasons to support a particular city. 2 dozen city ads, now added/year. People want an Absolut ad to honor their city, to show it’s arrived.

28. It was the start of a time when Absolut bottles were showing up everywhere you turned.

30. Debuted in Jan 1995 with the 101st Congress Bottle mired and constricted in bureaucracy red tape

35. Absolut Art 1985+

36. Andy Warhol 1985 $65,000 Immediate Success

37. Keith Haring NY Subway Graffiti artist Nov ‘86

39. Absolut Expressions 1982

42. Absolute Artists 1986

44. Absolut Hollywood 1987

46. Absolut Fashion 1989

51. Absolut Themed Art 1988-1990

54. Absolut Cartoon 1991

57. Absolut Fashion 1991 Men

59. Absolut Fashion III 1991

62. Absolut Canada Fashion

64. Absolut Cities of Europe

68. Absolut Fashion IV 1993

70. Absolut Fashion 1994

73. Absolut Fashion Newton 1995 Helmet Newton Vogue 1st time used an ensemble of International Designers 1/2dozen editions throughout America, Europe and Asia

75. Absolut Design 1996

78. Absolut Fashion Versace/Ritts 1997

80. Absolut Perspectives 1997

82. Absolut Traveling 1998

84. 20th Anniversary 2000

87. Absolut 7 sins (2001)