Event : Seminar on Business Intelligence Trends Topic :Social BI Date : Friday, July 20, 2012 at 10:30am Location : Technopark Join GTech Technology Focus Group and keep updated with its activities. https://www.facebook.com/groups/270293529751354/

1. August 8, 2012
UST Global
Social BI – An Introduction
An introduction to Social Business Intelligence
20 Enterprise, 4th Floor, Aliso Viejo, CA 92656 www.ust-global.com

2. Social BI
Social Media for Business Insights
3 4 Talent discovery, profile screening
Filter/Categorize Dashboard Recruitment
Analyze
Customer insight, promotions,
branding
2 Retail
Discover
Listen Visualize
Patient engagements, data
Actionable segmentation
Social Media outcomes 5 Health Care
Emails
1
Calls Blogs, Posts
WOM promotion, channel ratings
Informs Media
Engage Processes
6
Social BI Ecosystem Business Opportunities
Correctly leveraging the vast amount of public and enterprise data can provide trends & insights into
your customer and what they want. This translates to a significant impact on Revenue and Profits.
2 Confidential & Proprietary

3. Case Study
Social Media Analytics Dashboard for Retail
Business Issue Client Benefits
Client Profile  Needed a platform to monitor brands, products,  Ability to get actionable outcomes out of social media data
campaigns and competition  Ability to get customer 360 – their psychograph, demographic
The client is a  Get customer, brand and product insights details etc
large U.S.  Ability to design campaigns based on the customer responses
for prior campaigns
based
 Insight to brand & product performance
supermarket
 More accurate forecasting and demand planning by
considering social media data
 Improved customer satisfaction & revenue
How We Solved it ?
 Designed a proprietary cost-effective solution
 Reusable and extensible core engine. Ability to add additional system components incrementally
 Simple & clean user interfaces
 Ability to identify trends & patterns
3 Confidential & Proprietary

4. Thank You
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