1. What’s next?
Photo courtesy of Wofford College

2. that you will land a great job
in the field of your dreams
when you graduate?
ARE YOU
CONFIDENT

3. THE ODDS ARE
AGAINST YOU

5. Almost 2 million
graduates entered the
job market in 2013
NACE projection, Spring 2013
Fact:

6. That is 2 million more
people competing for
entry-level jobs.
Fact:

7. Only 16% of
those graduates
had a job waiting
for them upon
graduation
Accenture study, April 2013
Fact:
iStock photo

8. The average job
posting attracts
almost 300 resumes
Fact:

9. 48% of all college grads
under the age of 25 are
un- or under-employed
— Center for College Affordability and Productivity Study, Jan.
2013
Fact:
iStock photo

10. 40 percent of
recent humanities
graduates are
working as
bartenders, retail
sales associates,
and at other jobs
that don’t require
college degrees
Fact:
Northeastern Univ. study of U.S. 2011
Current Population Survey, April
2012
Creative Commons License License Zaigee

11. 38% of the class of
2010 graduates are
working at jobs
that do not require
a HIGH SCHOOL
degree
Fact:
Center for College Affordability and
Productivity, January 2013
Creative Commons Licensed photo by Walmart Corporate

12. Among 2011-2012
graduates, 44% have
had to return to their
childhood home to live
Creative Commons License License Cole24
- Pew Research Center study, Feb., 2012
Fact:

13. YOU don’t need to be one of
those statistics. But do you
even know where to start?
iStock photo

14. Leveraging the power of social media
will make you stand out from the
crowd and put you on the radar
screen of key industry players who
can help you land a career-launching
job in the field of your dreams
JOB SEARCHING
WITH SOCIAL MEDIA

15. Test:
If you called the CEO of the company
you most want to work for, would she
know your name, take your call, and
be happy to hear from you?

16. Answer: Yes,
if….If you had used our social media strategy, you would have:
• Interviewed her for your blog
• Impressed her with your industry knowledge
• Promoted her on social media
• Followed her as part of your marketing campaign
• Blown her away with your interactive resume

17. The Alternative?
Your competitors who have not interviewed her
wouldn’t even get past her secretary who would
have said: “I’m sorry; you have the wrong number.
Let me transfer you to HR. They’ll take your
resume and put it in the trash, oops, I mean on
file...”

18. Why is it important
to know the CEO?

19. Knowing (and impressing)
key players opens doors in a
very crowded job market

20. I have developed a 6-step, social-
media-based job-search process after
working with 300 students over 5 years

21. THEY GET GREAT,
CAREER-LAUNCHING JOBS

22. The 6 steps
1. A scrubbed and robust digital footprint
2. Two 21st
century resumes:
1) ATS-friendly 2) Interactive
3. A Digital Portfolio “Me” Site
4. A “Passion Blog” about a niche in your field
5. A Social Media campaign marketing yourself
6. A growing professional network built through
informational interviews

23. It’s essential that you do each step in order before moving on
IT IS A PROCESS
Creative Commons Licensed photo by Xenon-HD

24. 1. A scrubbed and robust digital
footprint
The 6 steps
Because 70% of employers
have rejected candidates
based on what they find online,
but 70% have hired candidates
based on what they find online.
A scrubbed and robust digital
footprint insures that
employers will not find
unpleasant things but will find
positive content about you that
impresses them.

25. 2. Two resumes: 1) ATS-friendly; 2)
Interactive
The 6 steps
ATS-Friendly: Because 100% of all large companies
and 50% of all mid-sized companies use an ATS
(Applicant Tracking System) to initially cull all resumes.
The ATS rejects 75-90% of all resumes before a
human even sees them. If you resume is not optimized
for an ATS, you’re toast and you don’t know why.

26. 2. Two resumes: 1) ATS-friendly; 2)
Interactive
The 6 steps
Interactive:
Because almost all resumes look
alike but you want to stand out.
An interactive resume converts a
look-alike, single-dimension
resume into a multi-media
experience with QR codes linking
to videos of you and your best
reference, creating an
unforgettable experience for the
hiring manager.

27. 3. A Digital Portfolio “Me”
Site
Because a resume can only say so
much about you.
You want to make it as easy as
possible for hiring managers to
learn as much as they can about
you all in one place. Plus, a high-
quality “Me” site increases the
odds that a hiring manager
searching for your name will get
your “Me” site as the first result of
his or her search. And that’s a
very good thing!
The 6 steps

28. 4. A “Passion Blog” about a niche in your
field
Because a blog is the most powerful job searching tool.
Writing a blog means your first contact with a potential
employer is not as a sniveling supplicant begging for a
job, but as a fellow in the field discussing key issues &
trends.
The 6 steps

29. 1. Demonstrates your relevant skills
2. Showcases your knowledge of the field
3. Controls what people find about you online
4. Enables you to meet &impress key players
The 6 steps
4. A “Passion Blog” about a niche in your
field
Creative Commons Licensed Photo by Fortune Live Media

30. 5. Makes it easy for employers to find you
6. Gets you past gatekeepers to decision-makers
7. Creates a memorable personal brand
8. Builds a powerful professional network
The 6 steps
4. A “Passion Blog” about a niche in your
field
Creative Commons Licensed Photo by Northern Ireland Executive

31. 5. A Social Media campaign marketing
yourself
The 6 steps
Because social media is the way
to get the word out today
You will promote yourself and
your work via social media
(Twitter, LinkedIn, Google+, etc.)
You will also follow, comment,
retweet and otherwise promote
and enhance the work of others,
drawing yourself to their
attention through smart,
insightful interaction.

32. 6. A growing professional
network via informational
interviews
The 6 steps
Because networkng and
personal connections lead to
jobs. Your buffed digital
footprint, Me Site, interactive
resume, professional blog, and
social media presence give you
a great story to “take on the
road”
Take your portfolio on the road
to the same people you’ve
interviewed, followed, retweeted
and shared comments with.
Creative Commons Licensed Photo by Fortune Live Media
Creative Commons Licensed Photo by US Embassy New Zealand

33. 6. A growing professional network
via informational interviews
The 6 steps
The informational interview is not a
job search but a connection-
building, advice-seeking campaign
to cement you in the minds of key
players as a smart, hard-working,
energetic, committed newcomer to
their field. Impress them here, and
they will take your call when you
graduate and are looking for tips on
who’s hiring (& it might be them!). Creative Commons Licensed Photo b by bisgovuk
Creative Commons Licensed Photo by Fortune Live Media

34. SOUND
GOOD?

35. IT WORKS
Hundreds of my students have found career-
launching jobs using those six steps.

36. IT CAN WORK
FOR YOU, TOO

37. LAUNCH YOUR
CAREER TODAY

38. CONTACT ME
for help using social
media to land
a career-launching
job in the field of
your dreams.
John@degrees2dreams.com
617-688-0137